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DEFINING
GLOBALIZATION
INTRODUCTION
“Much has changed since time immemorial. Human beings have
encountered many changes over the last century especially in
their social relationships and social structures. Of these changes,
one can say that globalization is a very important change, if not,
the “most important.” (Bauman, 2003)
The reality and omnipotence of globalization makes us see
ourselves as part of what we refer to as the “global age”.
(Albrow,1996)
a. What is Globalization?
First, the perspective of a person who defines globalization shapes its definition.
The overview of definitions implies that globalization is many things to many people.
In 1996, Arjun Appadurai said, “globalization is a ‘world of many things’ that
have different regions, regions, nations, or societies’” (as cited in Chowdhury, 2006,
p. 137). In a more recent study, Al-Rhodan (2006) wrote that definitions suggest the
perspective of the author on the origins and the geographical implications of
globalization. It is a starting point that will guide the rest of the discussions. In
effect, one’s definition and perspective could determine concrete steps in addressing
the issues of globalization.
Second, according to Cesare Poppi: Globalization is the debate and the debate is
globalization. One became part and parcel of the other.
Third, globalization is a reality. It is changing as human society
develops. It has happened before and is still happening today.
Overall, globalization is a concept that is not easy define because in
reality, globalization has a shifting nature. It is complex, multifaceted
and can be influenced by the people who define it. Moreover, the issues
and concerns involving globalization have a wide range-from the
individual to society, from small communities to nations and states and
from the benefits we can gain from it to the costs it can carry. In his
article, “the Globalization of Nothing,” Ritzer (2003) said,
“attitudes toward globalization depend, among other things, on
whether one gains or loses from it.”
e. Metaphors of Globalization
Solid and Liquid
The epochs that preceded today’s globalization paved way for people, things,
information and places to harden over time. Consequently, they have limited
mobility (Ritzer 2015). The social relationships and objects remained where
they were created.
Solidity also refers to barriers that prevent or make the difficult
movement of things. I can be either natural or man-made. Natural solids
include landforms and bodies of water. Man-made solids are, for example, The
Great Wall of China and the Berlin Wall.
Liquidity refers to the increasing ease of movement of people, things,
information and places in the contemporary world.
Zygmund Bauman’s Ideas
Flow
Flows are the movement of people, things, places and
information brought by the growing “porosity” of global
limitations (Ritzer, 2015).
f. Globalization Theories
Homogeneity- refers to the increasing sameness in the world as cultural
inputs, economic factors, and political orientations of societies expand to
create common practices, same economies, and similar forms of
government. Homogeneity in culture is often linked to cultural
imperialism.
The global flow of media is often characterized as media imperialism.
TV, music, books and movies are perceived as imposed on developing
countries by the West (Cowen, 2002). Media imperialism undermines the
existence of alternative global media originating from other countries such
as Al Jazeera (Bielsa,2008) and the Bollywood (Larkin, 2003), as well as
influence of local and regional media.
Cultural Imperialism denies the agency of viewers, but people
around the world often interpret the same medium in
significantly different way.
McChesney (1999) put it, it is being “extended from old media
to new media.”
Ritzer (2008) claimed that, in general, the contemporary world is
undergoing the process of McDonaldization. It is a process by
which Western societies are dominated by the principles of fast
food restaurants. It involves the global spread of rational systems
such as efficiency, calculability, predictability, and control.
Globalization is a process wherein nations, corporations, etc.,
impose themselves on geographic areas in order to gain profits,
power, and so on (Ryan,2007).
Heterogeneity pertains to the creation of various cultural
practices, new economies, and political groups because of the
interaction of elements from different societies in the world.
Heterogeneity refers to the differences because of either lasting
differences or of the hybrids or combinations of cultures that
can be produced through the different transplanetary
processes.
Contrary to cultural imperialism, heterogeneity in culture is
associated with cultural hybridization. A more specific
concept is “glocalizaion” coined by Roland Robertson in
1992. To him, as global forces interact with local factors or
a specific geographic area, the glocal is being produced.
g. Dynamics off Local and Global Culture