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Location-Based Services: April 16 2007 Sudeep Doshi 10 FRS 142
Location-Based Services: April 16 2007 Sudeep Doshi 10 FRS 142
• A location-based service (or LBS) is a personalized service that is based on the location of a mobile information device user.
1. Technology
1. Positioning
1. GPS
2. E911
GPS
GPS involves the equal distribution of 24 NAVSTAR satellites in six circular orbital planes that are centered on the Earth and
are inclined at approximately 55° relative to the equator. Land-based receivers use these satellites to determine their positions.
To exploit this, a location-based service could require that each of its users have a mobile device that contains a GPS receiver.
E911
This is an initiative of the Federal Communications Commission that requires wireless carriers to pinpoint a caller’s telephone
number to emergency dispatchers. E911 also ensures that carriers are to provide user call locations from their wireless phones.
• System for capturing, storing and analyzing location data and associated attributes which are spatially referenced to the earth.
• Tools to provide and administer base-map data (man-made structures and natural terrain).
• Information about the radio frequency characteristics of the mobile network, which allows determination of the user cell site.
• So far we are able to tell both the position the mobile user (by GPS or E911) and the map data around his position (by GIS).
• LBS applications employ an additional system to process positioning and GIS data, called a location management function.
• The location management function acts as a gateway and a mediator between positioning equipment and LBS infrastructure.
• Location-based information:
- personalized information service for restaurants, cinemas, weather etc.
- most commonly Wireless Application Protocol (WAP) on cell phones.
• Tracking:
- mobile commerce;
- fleet applications to streamline distribution.
• Emergency services:
- relay pinpointed location information to authorities;
- recent 3D-responder contract issued to enable altitude determination.
• Location-based notification:
- advertising;
- automatic check-in system at airports.
• Location-based actuation:
- Payment based on proximity (EZ pass, toll watch);
- Zonal bills for cell-phones (flat-rate at home, special rate elsewhere).
• New wave of GPS-enabled cell phones thanks to smaller, more powerful chipsets that can take on this additional application.
• The best advertisements are able to focus different products on different potential customers. LBS can take this a step further.
- Location-driven electronic billboards (made by Adapt Media of Boston) atop New York City taxis have existed since 2000.
- A recent FOX network advertisement appeared in Chinese on taxis in Chinatown and in Spanish on ones in Spanish Harlem.
Toronto Taxicabs
- Touch screens allow customers to see the cab route on GPS, stream MP3s and event information and receive wireless news.
• Safety of students on school buses is a concern for many parents and authorities. Real time information can ease their worries.
• Everyday Wireless’ iX-3 system operates on the Nextel National Network, a wireless network of 264 million American users.
• Uses the Motorola io270 module to deliver data every 10 seconds & comes with optional rider attendance and voice software.
Effect
• Authorities can monitor exactly when and where a student enters/leaves bus;
• Automatic alerts can be sent in case a students disembarks at the wrong stop.
The Downside
• The commercial LBS market outside the US (especially Europe) has expanded far slower than many expected or predicted.
• Only a few LBS applications have been launched in Europe and fewer still have been able to produce downstream revenue.
The Upside
• The industry has seen a substantial expansion over the last decade and had an estimated revenue of $40 billion in 2006 alone.
• Revenue from the mobile marketing industry is expected to balloon from $45 million in 2005 to around $1.5 billion by 2010.
• The business model for LBS provision may soon move from its current closed form to a more open form, which would mean:
- reduced risk for network operator means they can concentrate on innovation, which further benefits the consumer.
• http://searchnetworking.techtarget.com/sDefinition/0,,sid7_gci532097,00.html
• http://www-128.ibm.com/developerworks/library/i-lbs/
• http://www.galileo-in-lbs.com/index.php?id=406
• http://lbs.gpsworld.com/gpslbs/article/articleDetail.jsp?id=406826
• http://www.gpsworld.com/gpsworld/article/articleDetail.jsp?id=416716
• http://www.gpsworld.com/gpsworld/article/articleDetail.jsp?id=406754&ref=25