A Systematic Review of the

Impact of Culture on
International Business
Management
Presentation By:-
Sarvesh Mundra
BBA-VI (A)
0181BBA079
I N T E R N AT I O N A L BUSINESS M AY
CONDUCT ITS O P E R AT I O N S WITH
S C R A P S O F PA P E R , B U T T H E L I N K I T
USES IS HUMAN BLOOD AND ITS
C U LT U R E .
 INTRODUCTION
 Culture refers to a person‘s or society's ideals, practices, and social behavior.
The models of cultural behaviors cannot be separated from international business management.
 Cross-cultural diversity has both negative and positive effects on international business operations.
 Adopting “our way and their way” to address cross-cultural differences is always beneficial.
Ethnocentrism is the most significant barrier to comprehending another culture.
Cultural diversity promoting working group efficiency.
 • Individualism Versus Collectivism
Hofstede‘ s four • Power Distance
major Dimensions
of Culture • Uncertainty avoidance
• Masculinity versus Femininity
 OBJECTIVES

• To Study the impact of culture in International Corporate Management.

• To Study Impact of Cross- Culture differences in International Marketing.

 RESEARCH METHODOLOGY

Research Design used for the review is ‘Secondary Data Based Research’.

The type of data confined in the whole study is ‘Secondary Data’.

Narrative Discussion has been done on the literature reviewed to meet the study objectives.
 DISCUSSION

Hoefstede model’s application for impact of culture on

International Business

Management
International Negotiations on Marketing on a
on a global
Communication a global scale global scale
scale
Framework for Discussion of Culture and International Business
related Articles
Impact of Cross-cultural variations on
International Marketing

 Global cultural variations present both problems &

possibilities.
 Culture used as market segmentation technique.
 Entry mode decision varies with cross-culture.
 Pricing faces problems in international commerce due to
cross-culture.
 Culture affecting the strategy of product while
internationalizing.
 CONCLUSION

Globalization leads to emphasized focus on cultural opportunities & disparities.

Cultural factor is a strategic component in International Enterprises.

Key areas impacted by cross-cultural components: Communication, Negotiation, Management &

Marketing

Cross- culture variations to be kept checked by clear and decisive International Marketing.
THANK YOU