Marketing Assignment

Adityan H
Ankur Bera
Athela Jayasurian
Jagruti Khadatkar
P Nitish Kumar
Shaik Mohammed Ibrahim
Shrishtee Dhara
Arzoo
It aims to eliminate the barriers of size,
scale, and capital from retail stores and
power them with technological,
financial, and supply chain solutions,
bringing each offline store on the same
pedestal as modern online ones.
Bijnis
It aims to build the most trusted B2B
marketplace for unorganized markets
allowing retailers to conveniently purchase
directly from the source, without the hassle
of price negotiations, quality assurance and
payment security.
It visualizes itself to become the most
trusted sourcing platform for all the retailers
in the unorganized markets of the world.
GiveIndia
GiveIndia exists to alleviate poverty by
enabling the world to give. It enables
individuals and organizations to raise and
donate funds conveniently to any cause they
care about, with offerings including
crowdfunding, corporate giving, cause
marketing, and philanthropy consulting.

GiveIndia’s vision is to alleviate poverty by

enabling the world to give.
WOW Skin Science
Its vision is to lay the foundation for
sustainable and responsible beauty and
wellness products in the industry.

It aims to curate formulations that are

derived from age-old beauty and health
recipes and make it affordable for its
customers.
Nua Sanitary Pads
“The women’s wellness space is in great need of
being invigorated and catalysed.”. Nua makes
chemical-free sanitary pads. The packs can be
customised for different types of flow, and come
with individual disposal covers.

Nua was clear that their aspiration was to provide

access to these products to a large base of women
and touch their lives.
They also took into account cultural nuances and
realised that invasive products (like tampons or
cups) are not easily acceptable.
Eduvanz
“Study Now, Pay Later”. Eduvanz is a new age
Digital Finance Company that provides
Education Loans starting from Zero Interest for
Students and Skill Seekers. It is a student
friendly startup with facilities like Low cost
loans, Flexible Tenure with no hidden charges. It
reduced drop-outs as students are getting easy
financial assistance. It also started Run Impactful
Campaign to reach out to new students.
Cred
It aims in developing solutions to encourage credit card
users in India to be more responsible with their money
and improve their credit score.

Two main objectives

1.To enable a good life for creditworthy individuals.

2. Incentivize good financial behaviour to expand the

base of creditworthy people in the country.
Meesho
It aims to be a single ecosystem which will enable
100 million small businesses including individual
entrepreneurs to succeed online in India.

Also, it aims to simplify e-commerce for all small

businesses in India. It will help the company to build
a platform which is pro-small businesses with
policies and tools to help the smallest of sellers to
list and do business on Meesho, empowering small
business owners to reach customers through all
online channels.
Testbook
“Reshape the process of how students prepare
online for competitive exams”. Testbook is
founded with a vision to simplify exam
preparation. It currently have courses for 4
different exams and 43000+ registered users
who have solved around 2 million questions
which have helped a lot of students to clear their
competitive exams.
Yulu
Yulu’s aim is to make urban mobility in India seamless,
shareable and sustainable. It is an initiative to reduce traffic
congestion and pollution in Indian cities, is now redefining
urban mobility across the country.

Yulu is driven by three guiding principles of urban mobility –

● Accessibility
● Availability
● Affordability