TR3ndCapital Milestone-No4 TECH-101 Prelim

MILESTONE 4
© Copyright Wadhwani Foundation 9/13/21

Milestone 4
Slide 4: Problem/Opportunity
Slide 18: Customer – Value Proposition Canvas
Slide 19: Solution
Slide 33: Business Model
Slide 35: Competition Analysis
Slide 39: Product/Prototype
Slide 51: Financials
Slide 58: Marketing and Sales
Slide 64: Team Commitment

Introduction
TR3ndCapital
de Luna, Mel David M. Cruz, Daniel G. Gabrillo, Galeron Ace D.

Chief Executive Officer Chief Technology Officer Chief Operating Officer

PROBLEM/OPPORTUNITY

Problem/Opportunity
Problem identified as worth solving:

The risks and occurrences of heart attack
to senior citizens, people with heart
ailments and those who have histories of
heart attack sickness.

Problem/Opportunity
As we are now facing the elevated heat index that started last March and is expected to end in
May, there are many sicknesses that we could acquire this summer and one of them is a heart
attack. As we look around our surroundings, this was one of the problems that we have identified
as worth solving. The risks and occurrences of heart attack among senior citizens, people with
heart ailments due to unhealthy lifestyle and obesity, and those who have histories of heart attack.
According to the study of Cleveland HeartLab (2019), researchers found that there are more
heat-related heart attacks that happened in more recent years of the study from 2001 to 2014.
They added that a very high heat temperature can lower blood pressure, causing a person’s heart
to beat faster and putting them at risk for a heart attack.
Senior citizens are at the most high risk of a heart attack because of their elderly age. Based on
the article entitled “Heart Health and Aging” from National Institute on Aging, people age 65 and
older are much more likely to suffer a heart attack, to have a stroke, or to develop coronary heart
disease or commonly known as heart disease, and lastly, heart failure.
Problem/Opportunity
Summer heat that could trigger heart attack among senior citizens and people who have
family history of the said sickness, and those who are at risk of heart attack due to unhealthy
lifestyle and obesity. The illustration of problem identified as worth solving.
Image Source: https://news.hamlethub.com Image Source: https://www.parkview.com/

Problem/Opportunity
Heart-related diseases are also a major cause of disability, limiting activity,

and eroding the quality of life of millions of older people. According to an
online article entitled “Risk Factors for Heart Disease”, there are several risk
factors for heart disease; some are controllable and others are not. People with
a family history of heart disease are one of the uncontrollable risk factors for
heart disease together with older age, and being postmenopausal. It means
that they cannot avoid this sickness in their lifetime.
As we examine deeper this problem that is worth solving, we decided to
take this opportunity to study this aspect through taking some time to read
heart-related articles and try our best to come up with a distinctive and better
solution.

Problem/Opportunity: Problem Interviews
Instead of focusing on creating pills or medicine that can prevent them from acquiring heart attack, we
come up with a distinctive solution that involves creating a product that could monitor their health status,
specifically with their heart condition. Our proposed solution might help them understand more about their
heart condition, as the said solution will dictate to them the things they need to do to avert any heart
complications.
For us to know more about how our possible customers are coping up with this kind of problem we are
currently facing, we run interviews among senior citizens, people with heart ailments due to their unhealthy
lifestyle and obesity, and those who have histories of heart attack sickness. We asked them several questions
about how this kind of problem affects them.
We found that approximately 60% of the customers that we interviewed are facing this
problem. Most of the people we interviewed are senior citizens who also claimed that they have no history
of heart attack sickness, but on the other hand, they believe that they are at high risk of heart attack due to
their age, especially in this kind of climate we are experiencing today. The rest that we have interviewed are
those who have histories of heart attack sickness, and those who are at risk of heart attack due to the
unhealthy lifestyle and obesity.

Problem/Opportunity: Customers
Senior Citizens
Image Source: https://praisecleveland.com

Problem/Opportunity: Customers
People with histories of heart attack and those who are at risk of heart
attack due to unhealthy lifestyle or obesity.
Image Source: https://www.health.harvard.edu Image Source: http://www.speakforhealthyindia.com Image Source: https://www.medicalnewstoday.com

Problem/Opportunity: Quotations from the problem interviews
Some quotations from the people we interviewed about the problem we

have identified who reinforce that it is a “must have” problem:
“This is a problem that is a must to address because like me, I am already old.” – Siony
Arban, 64.
“We, Senior Citizens, are prone to heart stroke/heart attack.” – Corazon Abocejo, 67
“I can’t do strenuous activities given that I have a weak heart and right now the summer heat
is also causing me a great deal of headache.” – John Padua, 22
“I am at risk of heart attack due to obesity, especially today, the risk is higher due to hot
climate.” – Anonymous, 27

Problem/Opportunity: Back of the Envelope Calculation
PRODUCT / OFFERING Smart Band that can measures blood pressure and can detect
occurrences heart attacks, and informs the user or the patient
about his/her current heart condition.
PROJECTED COST/MONTH ₱180,000 – the sum of fixed cost and some aspects of variable
cost.
SALES/MONTH 120 units of Smart Band
REVENUE/MONTH ₱360,000 – the product of number of units sold per month and its
price
PROFIT/MONTH ₱ 180,000 – The difference of Revenue/month and Cost/month

Problem/Opportunity: Market Size
Our target market will only focus on Batangas, Cavite, Laguna, Quezon, and
Rizal or commonly known as CALABARZON since we were just starting our
business idea.
According to an online article, Statista, published by Martha Jean
Sanchez (2020), stated that Rizal held the highest number of heart disease
cases in the Philippines’ CALABARZON region in 2017, amounting
approximately 3.3 thousand. On the other hand, Tagaytay city had the lowest
cases of at most, 125 cases. CALABARZON’s heart disease cases since 2017 are
approximately 12,400. This is a great opportunity for us to start with our
business idea that aims to resolve this problem our customers are
facing, focusing with a smaller region.

Problem/Opportunity: Market Size – Target Market Statistics
Heart Disease Cases in Calabarzon
Cavite
Laguna
Batangas
Rizal
Quezon
0 500 1000 1500 2000 2500 3000 3500

TARGET MARKET NUMBER OF TARGET MARKET MARKET SIZE

(CALABARZON) (MONTHLY)
Senior Citizens 39% 122,850.00
People (ages 31 to 59) who 20% 63,000.00
are at risks of heart attack
due to family history, and
unhealthy lifestyle and
obesity
Students (ages 30 below) 41% 129,150.00
who are at risks of heart
attack due to family history,
and unhealthy lifestyle and
obesity
TOTAL: 100% 315,000.00
Market Size
Students (30
Senior Citizens Senior Citizens
years old
below) 39% People Ages 31 to 59 (Adulthood)
41% Students (30 years old below)
People Ages 31
to 59
(Adulthood)
20%

Customer: Value Proposition
Canvas

SOLUTION

Solution
Proposed Solution to solve the problem:

The creation of high-tech smart watch
called “Smart Band” that can detect
occurrences of heart attack of those people
who are of the said sickness.

Solution: How is the customer addressing the problem today?
Currently, they are managing this problem by eating healthy foods such as fruits and
vegetables, of course, doing exercises regularly, avoiding heavy activities that could
cause over fatigue, and regular consultation with a doctor. Some of the customers we
interviewed added that they are managing this problem by hiring a caretaker (whether
they are their relatives or professional caretaker) to look after, assist, and take care of them,
so that they may not be get too tired with their everyday house chores. There is one person
we have interviewed with a younger age, who stated that he is using a very cheap
Smartwatch that measures his heart rate and blood pressure so that he is aware of his
heart condition.
With these existing alternatives they are using to manage and cope up with the problem
they were facing, these could help us to come up with greater idea and solution that could
benefit them.

Existing alternatives that the people we interviewed are using to manage and cope up
with the problem.
Eating Healthy Foods Regular Exercise Avoiding Tedious Tasks

Image Source: https://www.active.com Image Source: https://angletoner.com Image Source: https://blog.rescuetime.com

Existing alternatives that the people we interviewed are using to manage and cope up
with the problem.
Consultation with Using Local

Hiring Caretaker Smartwatch
Doctor
Image Source: https://thedoctorweighsin.com Image Source: https://www.flexjobs.com Image Source: https://en.wikipedia.org

Solution: How will your solution make the Customer’s life better
We propose a solution for this problem by creating a product called “Smart

Band”, a high-tech Smartwatch that can detect occurrences of heart attack for
those people who are at risk of the said sickness, especially senior citizens. Also, it
is designed to communicate with different devices such as mobile phones or
laptops, so, the people who wear it can be able to communicate with other people
thus, their family and loved ones. The said product can monitor the heart rate or
blood pressure of those people with a heart ailment, and communicates or notifies
loved ones or family members about their current status. Our solution will make
our customer’s life better, as they won’t be needing caretaker or available person
to look after them, for smart band will do its job to assist them based on their
condition and will flashes to the screen all the information they needed to know as
well as the measure they needed to do.

Solution: How will your solution make the Customer’s life better
Our solution will address or associate the customer’s problem better

than the existing alternatives that the customer is using. As stated
earlier, they are managing this problem by eating healthy foods such as
fruits and vegetables, doing exercises regularly, avoiding heavy activities
that could cause over fatigue, and regular consultation with a doctor.
Some of the customers we have interviewed are using existing
alternatives such as hiring a caretaker to look after, assist and take care
of them, and the use of cheap Smartwatch that can measure heart rate
and blood pressure so that it gives them awareness about their health
status, particularly their heart condition.

Solution: Features of the Product
The Smart Band has an instructional interface that flashes all the health status of
the patient or user onto the screen, specifically concerning with their heart condition.
Furthermore, our product offers unique programs that every time the user
experiencing discomfort, or they have reached the blood pressure of 140/90 (or
reached the BP of 180+/120+) that indicates the risk of high blood pressure which may
also lead to heart attack, the Smart Band will do its job to help the user by contacting
or notifying their family members or loved ones, and nearby hospitals where they
registered the product, to declare an emergency and that they needed immediate
attention. Additionally, the patients or users will no longer need (still depends on their
health condition) to hire a caretaker to look after, assist, and take care of them, plus
their family members and loved ones will constantly know their health status with the
help of Smart Band without looking after them from time to time even they are at
work, as the said product is designed to notify or update persistently those who are in
the contacts, about the health status of the user specifically with their heart conditions.

Solution: Features of the Product
Smart Band and its features – our proposed solution to the problem:
• Ability to detect occurrences of heart attack.
• Ability to communicates with various types of devices such as Smart Phones and Laptops.
• Emergency type of watch that contacts every registered list of contacts added in the product,
(including the family and loved ones of the patients and nearby hospitals where they registered the
product), whenever the watch detects discomfort from the patient that might need an immediate action.
• Instructional Interface.
• Measures heart rate and blood pressure.
• Longer battery life that can last up to 30 days.
• Music control, have installed Spotify app.
• Waterproof.

Some Existing Alternatives/Products/Technology Similar to Our
Proposed Solution
1. Withings – Steel HR
Withings is a French consumer electronics company located in Issy-les-mounlineaux,
France They also offers a product that can measure heart rate or blood pressure called
Steel HR. Steel HR is a hybrid smartwatch that serves many purposes. It has fascinating
features such as:
• monitoring the heart rate of a person
• activity tracking
• sleep monitoring
• longer battery life (25 days)
• waterproof to 5 atm.

Proposed Solution
Steel HR Hybrid Watch

Proposed Solution
2. Koala – Flexfit Smartwatch in Stainless Steel
Koala is a local brand from the Philippines that sells Smartwatch. One of their famous product
named “Flexfit Smartwatch in Stainless Steel” also serves many purposes. It has also many
features such as:
• SMS and App Notifications
• Heart Rate Monitor
• Activity and Sleep Tracking
• Blood Pressure and Oxygen Monitor
• 15-day long battery life
• camera remote shutter
• music control
• IP68 Waterproof.

Proposed Solution
Koala Flexfit Smartwatch

Challenges in the Existing Alternatives / Solution
The challenges/gaps in the existing alternatives that our customers are

using are that it is not instructive enough and stay only in one function in
terms of heart rate monitoring. The existing alternatives only measure
heart rate and blood pressure but not enough for the users to rely on
since, it doesn’t warn them about their health status specifically with their
heart condition. This is the most important aspect we need to improve on
for our pre-proposal solution. Another gap we noticed from existing
alternatives is that their battery life is too short and that this is one of the
most important thing we need to focus on to achieve the energy-efficient
alternative.
BUSINESS MODEL

COMPETITION
ANALYSIS

Competitor 1 Competitor 2 Competitor 3 You
Product Benefits WITHHINGS KOALA NIGHTINGALE NURSING TR3ndCapital
SERVICES
“STEEL HR” “Flexfit Smartwatch “Nursing Service” “SMART BAND”
with Silicon Strap”
Product/Service
“Track activity, sleep “We bare timeless “Pricey but worth it! “Saves Much Time
& heart health—in possibilities.” May your tribe increase. and Energy
style.” Careful and attentive”
Effortlessly”
UVP
“Earn Trust, Not

Cash”
₱8,820 ₱2,990 -Depends on the types ₱2,625

of services-
Price

Product Benefits
“STEEL HR” “Flexfit Smartwatch with “Nursing Service” “Smart Band”

Silicon Strap”
“STEEL HR is a Hybrid Smart Watch “Koala is the smartwatch for “We can provide care to people living with We program the product to assist,
with a features of heart rate smart people. Function, fashion dementia and other age related conditions, update, and monitor the status,
monitoring, activity tracking, sleep enabling older people to remain particularly the blood pressure and
monitoring, and long battery life. and value for money - that's the independent and living in their own home, the health status of the users who
Withings invented the very first hybrid Koala mentality. With us, nothing staying comfortable in their familiar are wearing it. We designed the
Smart Watch. Watch your health! is ever compromised. Its multiple environment. Our associates have product similar to A.I. which
Keep on top of your personal goals health and productivity features extensive knowledge and experience in provides the users the information
day and night with the hybrid working with people with age related they need in regards with their
will keep up with your busy
smartwatch that delivers a detailed conditions. They will come into your home health, specifically with their heart
overview right to the companion lifestyle and provide convenience to provide care and assistance that is concerns. An emergency-type
Branding app.” to your day-to-day tasks. Wear specific to your requirements.” Smartwatch that is suitable for
your Koala loud and proud, be it people with heart ailments. We
casual or formal. Its simple yet assure this product is unique,
distinctive and fast-service health
elegant aesthetic will upgrade provider compare to other products.
your any look. Only Koala can
offer you a high quality
smartwatch at an affordable
price. If you're wise, you wouldn't
think twice.”
Based on the market review for this The customers love the way how Their service were highly recommended No market review available for we
market, specifically with their this product flashes information and preferred by the customers. “Quit were just starting our business
product “ STEEL HR”, the customers they need to know and this kind of pricey but worth it”, as stated by one of plan and idea.
were undoubtedly satisfied with this feature never failed to fascinate their former customer. The nightingale
product. The features of the said them. The customers also nurses have an observable good
Market Review product never fail to satisfy the recommends this product more attitudes/traits towards their customers
customers needs and expectations. than any existing smart watch, for it such as patience, kind understanding,
is made originally from the hard work and loving care.
Philippines and the quality is very
© Copyright Wadhwani Foundation satisfying. 9/13/21
WITHHINGS KOALA NIGHTINGALE NURSING TR3ndCapital
SERVICES
“STEEL HR” “Flexfit Smartwatch with “Nursing Service” “SMART BAND”
Product/Service Silicon Strap”
Features: Features: Features (Characteristics of Features that our competitors
• Heart Rate • SMS and App Notifications Caretakers): don’t have that will compel our
Monitoring • Activity and Sleep Tracking • Fast service potential customers to switch
• Activity Tracking • Heart Rate Monitor • Patient and Kind understanding over from existing solutions
• Sleep Monitoring • Blood Pressure and Oxygen caretakers mentioned:
• Digital Screen Measurement • Hardworking caretakers • Ability to detect occurrences
• Long Battery Life • 15-day long Battery Life of heart attack.
• Downloadable and Customizable • Ability to communicates with
Watch Faces
• Camera Remote Shutter various types of devices such
• Music Control as Smart Phones and
• IP68 Waterproof Laptops.
• Emergency type of watch
FEATURES • Instructional Interface.
• Measures heart rate and
blood pressure.
Common features:
• Longer battery life that can
last up to 30 days.
• Music control, have installed
Spotify app.
• Waterproof.
PRODUCT/PROTOTYPE

DESCRIPTION
SMART
BAND:
OUR
PROPOSED
SOLUTION
PRODUCT
© Copyright Wadhwani Foundation 9/13/21 Sketched

Sketchedby:
by:Mel
MelDavid
DavidM.
M.de
deLuna
Luna
Sketched by: Mel David M. de Luna

Sketched by: Mel David M. de Luna
SOLUTION DEMO DESIGNED BY THE TEAM

SMART BAND AND ITS FEATURES
• Ability to detect occurrences of heart attack.

• Ability to communicates with various types of devices such as Smart Phones and Laptops.
• Emergency type of watch that contacts every registered list of contacts added in the product,
(including the family and loved ones of the patients and nearby hospitals where they
registered the product), whenever the watch detects discomfort from the patient that might
need an immediate action.
• Instructional Interface.
• Measures heart rate and blood pressure.
• Longer battery life that can last up to 30 days.
• Music control, have installed Spotify app.
• Waterproof.

DESCRIPTION OF THE PRODUCT AND HOW IT WORKS?
1. Our product “Smart

Band” is designed to
resolve the problem we
have identified. The risk
and occurrences of Heart
Attack among senior
citizens, people who have a
history of heart attack
sickness, and those who
are at risk due to their
unhealthy lifestyle.

DESCRIPTION OF THE
PRODUCT AND HOW IT
WORKS?
2. The product has several
features that our
competitor doesn’t have
and that is it can measure
the blood pressure of the
user and flashes to the
screen the information
about his heart condition
as well as the measures
that the user needed to do.
© Copyright Wadhwani Foundation 9/13/21 Sketched by: Mel David M. de Luna

DESCRIPTION OF THE PRODUCT AND HOW IT WORKS?
3. Once the Smart Band detects some discomfort from the

user or if he/she surpassed the blood pressure of 140/90 (or
reached the BP of 180+/120+) that indicates high blood
pressure which might also lead to heart attack, the Smart
Band will do its job to help the user by contacting or notifying
their family members and loved ones, as well as nearby
hospitals where they registered the product, to declare an
emergency and that they needed immediate attention.

ILLUSTRATION OF THE PROCESS:
Phone Loved Ones
Informing
l
Cal
Sketched by: Galeron Ace D. Gabrillo
Hospital Ambulance
Call
SMART BAND
(as declares
emergency) Sketched by: Daniel G. Cruz

ILLUSTRATION OF THE PROCESS:
Hospital
Once the patient (or the
user of the product who
got mild to severe heart
attack) is in the hospital,
the health worker or
the doctor will now do
its job managing to
treat the patient.
Sketched by: Daniel G. Cruz

MINIMUM VIABLE PRODUCT
Our proposed solution to the problem we have identified is called a “Smart Band”. It is a
high-tech Smartwatch designed for those people who are at risk of heart attack sickness. The
said product can detect the occurrences of heart attacks of those people who are wearing it. If
the product detects any discomfort from the user, or he or she surpassed the blood pressure of
140/90 (or reached the BP of 180+/120+) that indicates high blood pressure which might also
lead to heart attack, the Smart Band will do its job to help the user by contacting or notifying
their family members and loved ones, as well as nearby hospitals where they registered the
product, to declare an emergency and that they needed immediate attention. This is the main
feature of our product that our competitors don’t have.
The price we have fixed for our product is ₱3,000 (₱2,625 based on the computation). The
price is acquired by adding our total fixed cost and the total variable cost and dividing it by the
total units/products produced, which brings a total value of 3,000.

MINIMUM VIABLE PRODUCT
We plan to introduce the first iteration of our product to our customers. The first
iteration of our product that we will be going to introduce is just a simple smartwatch that
doesn’t include the main feature we aimed which is the heart attack detector. A simple
smartwatch that can only measure a heart rate and not letting you inform about your heart
condition. If the customers don’t satisfy or notice some missing features in our first
iteration, then we will be moving on to the second iteration which is a more progressed
smartwatch that can measure both the heart rate and blood pressure of the user, yet, it
does not flash the measures that the users needed to do regarding his/her current
condition and not being able to contact or notify the user’s family and loved ones about
his/her current condition. If our customer didn’t satisfy or notice some missing features in
the second iteration of our product, then we will be moving on to our final iteration which
is the “Smart Band”, which can detect both heart rate and blood pressure as well as the
ability to contact or notify the user’s family and loved ones and nearby hospitals where they
registered the product if detects discomforts that might need immediate action.

FINANCIAL
S
FINANCIALS
Fixed Costs (Monthly) Amount

Rent of the Place ₱25,000.00
Salaries (per one employee; we assume ₱20,000.00 / one employee
there are total of 10 workers)
Electricity ₱ 15,000.00
Advertisement/Promotions ₱5,000.00
Technology to be used (Websites and ₱30,000.00
Application development) – fixed cost since it
will only takes one time to create this and not
monthly.
TOTAL ₱95,000.00

FINANCIALS
Variable Costs (Per Unit) Amount
Organic Rubbers (Various Kinds) ₱210.00
Micro PCB ₱800.00
Electrical Wires and Cables (Various Forms) ₱615.00
Other Raw Materials ₱1,000.00
TOTAL ₱2,625.00

FINANCIALS
Startup Costs (Equipments to be Used) Amount

Tin sips ₱10,500.00
Disk Punch ₱15,250.00
Pliers (all Kinds) ₱8,000.00
Soldering Iron ₱10,000.00
Drilling Machine ₱25,000.00
Multi-Layer PCB bonding machine ₱30,000.00
Solder Paste Printing Machine ₱32,600.00
Computer Set ₱60,000.00
Working Tables ₱9,750.00
TOTAL ₱201,100.00
FINANCIALS
Revenue (for 30 days)
Number of Customers 120 (four customers a day)
Units per purchased 1 Set
Price per Unit ₱3,000.00
Purchase Frequency 1
TOTAL SALES IN UNITS 120
TOTAL SALES REVENUE ₱360,000.00

FINANCIALS
SUMMARY
REVENUE AMOUNT IN PHP
Sales 360,000.00
TOTAL 360,000.00
Profit 180,000.00 (The variable and fixed cost were

deducted in total sales revenue. Startup cost is not
included in computation/deduction)
Breakeven 253.33
Pay back period (months) 1.1172
Contribution 375

FINANCIALS: Brief Summary
Product Cost: 2,625
Product Price: 3,000
Number of Units Sold: 120 per month
Revenue: 360,000 per month
Profit: 180,000
Breakeven: 253.33
Pay back period in months: 1.1172

MARKETING AND SALES

MARKETING AND SALES: BRAND
“Smart Band”
As a team, we decided to brand our product as “Smart Band”. The key stratagem, to
create and acquire better brand name is to understand the customer’s needs and
emotions. According to one of the customers we interviewed, she needs a kind of
device that can tell her all about her health condition particularly her heart condition
and what measures does she need to do based on her heart status. She also
mentioned that having this clever device will indeed aid those who have heart ailments
and will make their life easier. This is one of the features our product offers which
flashes to the screen all the information our user/s needs to know including their
health status especially their heart condition. This is an ample cause and motivation
that we decided as a team to name our brand as “Smart Band”.

MARKETING AND SALES: POSITIONING STATEMENT
“For those who have heart ailments whether you are senior citizen
or a student, Smart Band is one of the brand of smartwatch that
detects not only your heart rate and blood pressure, but also
letting you know the measures you needed to do based on your
blood pressure as well as the information you want to know
about your health status. Unlike other smartwatch, Smart Band
has the ability to contact and notify the user’s family members or
loved ones and nearby hospitals, if it detects any malaises from
the users that could lead to heart attack.”

MARKETING AND SALES: CHANNELS
• Advertisements – From online ads to offline ads, this is the best

way we could promote our products to our early adopters.
• AdWords – Google/Facebook
• Social Media
• Trade Shows
• Speaking Engagements
• Distribution Channels – Retailers/Distributers/Wholesalers
• Distribution of Leaflets, Flyers, or Pamphlets
• Website
Target Market: Niche
Our product have reached our niche through channels. Approximately 5,000 male
senior citizens is the size of our niche and that they need our product
Leads
Only 2,000 male senior citizens could afford it. Those
2,000 were approached so we can formally introduce the
product.
Opportunities/Prospects
MARKETING 1,300 manifested interest
AND SALES:
SALES PLAN Custo
mers
400
senior
citizens
MARKETING AND SALES: SALES PITCH
“For those who have heart ailments whether you are senior citizen
or a student, Smart Band is one of the brand of smartwatch that
detects not only your heart rate and blood pressure, but also
letting you know the measures you needed to do based on your
blood pressure as well as the information you want to know
about your health status. Unlike other smartwatch, Smart Band
has the ability to contact and notify the user’s family members or
loved ones and nearby hospitals, if it detects any malaises from
the users that could lead to heart attack.”

TEAM COMMITMENT

TEAM COMMITMENT
de Luna, Mel David M. Cruz, Daniel G. Gabrillo, Galeron Ace D.

Chief Executive Officer Chief Technology Officer Chief Operating Officer
SKILL SETS: SKILL SETS: SKILL SETS:

Punctual, organized, Project Management Adaptability and
and detailed-oriented and Analytics Reliable

TEAM COMMITMENT
“Our individual skill sets greatly help the success of the

team by coordinating to one another and being flexible to
the work load.”
“Our team have no interest yet on this kind of venture but

we will still consider it in the long run.”

Thank You!

REFERENCES
Cleveland HeartLab (2019). Summer Heat and Heart Attacks. Can Summer Heat Raise your Risk of Heart Attack. Retrieve from
https://www.clevelandheartlab.com/blog/summer-heat-and-heart-attacks/#:~:text=Very%20high%20heat%20can%20lower,heart%20attacks%20to
%20spike%2C%20too.
National Institute on Aging. (n.d., para 2). Heart Health and Aging. How your Heart Changes with Age. Retrieved from
https://www.nia.nih.gov/health/heart-health-and-aging#:~:text=People%20age%2065%20and%20older,heart%20disease)%20and%20heart
%20failure.
WebMD (n.d. para 2). Risk Factors for Heart Disease. What are the Risk Factors for Heart Disease? Retrieved from https://www.webmd.com/heart-
disease/risk-factors-for-heart-disease
Statista. Sanchez, M. J. (2020). Number of heart disease cases in the CALABARZON region of the Philippines in 2017, by location. Retrieved from
https://www.statista.com/statistics/1121580/number-heart-disease-cases-calabarzon-region-by-location-philippines/
Withings Steel HR https://www.withings.com/us/en/steel-hr
Koala Smartwatch https://koala.ph/products/bundle-koala%C2%AE-flexfit-smartwatch-in-stainless-steel-silicone-strap

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MILESTONE 4

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© Copyright Wadhwani Foundation 9/13/21

de Luna, Mel David M. Cruz, Daniel G. Gabrillo, Galeron Ace D.

© Copyright Wadhwani Foundation 9/13/21

© Copyright Wadhwani Foundation 9/13/21

Problem identified as worth solving:

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Image Source: https://news.hamlethub.com Image Source: https://www.parkview.com/

© Copyright Wadhwani Foundation 9/13/21

Heart-related diseases are also a major cause of disability, limiting activity,

© Copyright Wadhwani Foundation 9/13/21

© Copyright Wadhwani Foundation 9/13/21

Image Source: https://praisecleveland.com

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Image Source: https://www.health.harvard.edu Image Source: http://www.speakforhealthyindia.com Image Source: https://www.medicalnewstoday.com

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Some quotations from the people we interviewed about the problem we

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Heart Disease Cases in Calabarzon

0 500 1000 1500 2000 2500 3000 3500

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TARGET MARKET NUMBER OF TARGET MARKET MARKET SIZE

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Proposed Solution to solve the problem:

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Eating Healthy Foods Regular Exercise Avoiding Tedious Tasks

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Consultation with Using Local

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We propose a solution for this problem by creating a product called “Smart

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Our solution will address or associate the customer’s problem better

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Steel HR Hybrid Watch

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Koala Flexfit Smartwatch

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The challenges/gaps in the existing alternatives that our customers are

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“Earn Trust, Not

₱8,820 ₱2,990 -Depends on the types ₱2,625

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“STEEL HR” “Flexfit Smartwatch with “Nursing Service” “Smart Band”

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© Copyright Wadhwani Foundation 9/13/21 Sketched

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© Copyright Wadhwani Foundation 9/13/21

• Ability to detect occurrences of heart attack.

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1. Our product “Smart

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© Copyright Wadhwani Foundation 9/13/21 Sketched by: Mel David M. de Luna