Van Lang University

Faculty of Foreign Languages

WEEK 2

UNIT 2: HOW DO MARKETERS

GET OUR ATTENTION?

1
WHO IS/ ARE GENERATION Z?

They are called as the followers of

Generation Y (born between 1980 and
1995).

2
Activity 1: Skim each paragraph of
Reading 1 passage (pp.35-36) and
express or restate its main idea.

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 MAIN IDEAS (PP.35-36)

P1: The last sentence

P2: New trends emerge because Generation Z have
distinctive lifestyles, habits, and world views.
P3: Generation Z are inclined to have less trusts in brands.

4
 MAIN IDEAS (PP.35-36)

P4: Gen. Z can spot exactly poor products.

P5: The first sentence
P6: Brands can communicate with customers in an open
way tend to do better with Gen. Z.

5
 MAIN IDEAS (PP.35-36)

P7: The first sentence

P8: Gen. Z are inclined to spend money more smartly and
carefully.
P9: Gen. Z tend to choose technological advances as their
tools rather than their obsession.

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 MAIN IDEAS (PP.35-36)

P10: Gen. Z are independent, but are still included in

social changes.
P11: Marketers are trying to keep up with the demands of
Generation Z.

7
Activity 2: Categorize (page 38)

Read the statements. Check () the

statements that are true of Generation Z.
Correct each false statement to make it true
according to the article. Write the paragraph
number where the answer is found.

8
Activity 3: Categorize (page 39)
Complete the chart with information about Generation Z and
millennials.

Generation Z Millennials

9
 Highlighting and annotating

Highlighting: underlining, circling, or coloring

the information of a text

Annotating: writing notes directly on a page of a text

Applying these techniques makes your identify key points

of a text more easily
10
 Key words
1. assume (v.): to think or accept that something is true but without
having proof of it

Eg, It is assumed that our economy will rise in 2040.

 assumption (n.)

Let’s make a short example sentence with “ASSUME”!

11
 Key words
2. exaggerate (v.): to make something seem larger, better, worse or
more important than it really is

Eg, She tends to exaggerate her sickness.

 exaggeration (n.)

Let’s make a short example sentence with “EXAGGERATE”!

12
 Key words
3. resistance (n.): dislike of or opposition to a plan, an idea, etc.; the
act of refusing to obey

Eg, The war ended with much resistance to violence.

 resistant (a.) – resist (v.)

Let’s make a short example sentence with “RESIST”!

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 Key words
4. insight (n.): an understanding of what something is like

Eg, This annual meeting gives us many insights into time

management.

 insightful (a.)

Let’s make a short example sentence with “INSIGHTS”!

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 Key words
5. disclose (v.): to give somebody information about something,
especially something that was previously secret

Eg, The celebrity refused to disclose her secrets to the public.

 disclosure (n.)

Let’s make a short example sentence with “DISCLOSE”!

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 VOCABULARY SKILL

COLLOCATIONS WITH NOUNS

A/ page 49
1. draw
2. Online
3. In
4. in
5. targets
6. of
7. multinational
8. in
9. human
10. on
11. capture
12. lifestyle 16
THANKS FOR YOUR ATTENTION!

ThS. Đường Thanh Hùng Đức, Khoa NN, VLU, 2021 17