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Emotion- Sensing

Facial Recognition
PREPARED BY: JOHN ERNEST J.
BUNUAN
ORIGIN
Rana el Kaliouby
❖ The CEO and co-founder of
Affectiva

❖ Coined to humanize
technology with emotion

❖ Industry of software,
artificial intelligence

❖ Founded at Massachusetts,
United States (2009)
What is Affectiva?
❖ Is an emotion- measurement
technology

❖ It reads facial expressions to


measure the emotional connection
people have with advertising ,
brands and media
THE GOALS OF AFFECTIVA

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HUMANIZE- MARKET
TECHNOLOGY EMOTION AWARE RESEARCH

To develop Emotion AI To read and analyze To collect insight into


that can detect emotion just human emotions and unfiltered consumer
the way humans do provide assistance. responses to ads, videos
and TV Programming
BENEFITS OF AFFECTIVA IN SPECIFIC AREAS

AUTOMOTIVE EDUCATION HEALTH CARE


Personalized the in-cab Personalized learning Track our fitness and
experience and road experienced physical health
safety

COMMUNICATION
Conversational
interferences
NEGATIVE EFFECTS OF AFFECTIVA IN SPECIFIC
AREAS

PRIVACY & ETHICS DATA SHARING SAFETY


Personal data about your Applications of cross Record our actions
emotion will be moral lines. through webcams and
concealed to the public. voice technology

MISINTERPRETATION
The technology can
misinterpret our
emotions and react in an
inappropriate way
DETERMINING THE ACCURACY OF AFFECTIVA

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USING THE Receiver Operating


METRICS The Affectiva SDK Characteristic (ROC) curve

It scientifically measures and It allows for measuring The most generalized wat of
reports the emotions and valence and engagement, as a report detector accuracy .
facial expressions using alternative metrics for
sophisticated computer measuring the emotional
vision and machine learning experience.
techniques.
PHOTOS OF AFFECTIVA

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