Supply Chain & Visual

Merchandising
of

PRESENTED BY:
PRASHANT KUMAR
&
Roll No:71090600041
M.F.TECH(2010-12)
NIFT GANDHINAGAR

PRESENTED TO:
MR. BHARAT JAIN
ASST. PROFESSOR Retail Management Technology
NIFT, GANDHINAGAR

NATIONAL INSTITUTE OF FASHION

TECHNOLOGY,
GANDHINAGAR, GUJARAT1
 FABINDIA IKEA

INTRODUCTION STORE LAYOUT INTRODUCTION STORE LAYOUT

VISUAL VISUAL

2
SUPPLY CHAIN MERCHANDISIN SUPPLY CHAIN MERCHANDISIN
G G

CASE STUDY SURVEY CASE STUDY SERVEY

ANALYSIS ANALYSIS ANALYSIS ANALYSIS

ADVERTISING REFERENCES ADVERTISING REFERENCES

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FABRIC OF
INDIA
“ A delighted Customer is our Best Brand ”

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 Introduction
Established in1960 as an export house

Linking traditional, craft-based rural producers to modern

urban markets and consumers

India’s largest private retail platform for products that derive

from traditional techniques, skills and processes

128 Retail Stores Across India and 1 store each in Dubai,

Nepal and Italy.

Revenue $65 million (2008).

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Product

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Timeline

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Supply Chain

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 Case Study
Analysis
Market Perception of organic products in India
• Irregular Supply
• Quality assurance without Certification difficult
• Systematic Costing of Products not done.
• Partnering and networking handy as provide technology and
help Upgrade business(quality)and social standards
• Pro-poor policies for poor relevant sector needed.

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 Advertising

Word of Mouth Publicity

(Zero
Advertising)
Except print ads during
promotions.

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Store layout

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Contd.

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Visual
Merchandising

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 Survey
Analysis
Satisfaction With the Yes
merchandise at Store

Preferred by customers 82%

Number Of Visit at Store In six month

Visual Merchandise Good

Advertisements NO

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IKEA

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 Introduction

Sells
Sells Low
Low price
price Home
Home product
product including
including furniture,
furniture, accessories,
accessories,
bathrooms
bathrooms and
and kitchens.
kitchens.

More
More than
than 300
300 Stores
Stores in
in 35
35 countries.
countries.

More
More than
than 130000
130000 Co-worker.
Co-worker.

Concept
Concept of
of Self
Self Service
Service Used.(RFID)
Used.(RFID)

Revenue
Revenue 23.5
23.5 billion
billion euro
euro

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 Timeline

Brief
1943 IKEA was founded by Ingvar Kamprad
1951 The first catalog was published
1958 The first IKEA store opens in Sweden
1963 IKEA arrived in Europe
1985 IKEA arrived in USA
1990 The first environmental policy
1997 IKEA website & Children’s IKEA
1998 IKEA arrived in China
2001 IKEA rail

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Supply Chain

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 Supply Chain-
Suppliers

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 Supply Chain-Distribution
Center

Technology Used : ECIS

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Supply Chain –In Store
Logistics

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 Case Study
Analysis
Solutions:
. JDA Software Demand,
fulfillment

Benefits:
Enabling a consolidated supplier
base
Improving Forecast accuracy to
drive profit
Increasing Overall Supply chain
visibility and efficiency

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Advertising

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Store layout

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Store layout

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Visual
Merchandising

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VM-Contd.

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VM-Contd.

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VM-Contd.

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VM-Contd.

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 Survey
Analysis
Satisfaction With the Yes
merchandise at Store

Preferred by customers 38%

Number Of Visit at Store Once in a year

Visual Merchandise Good

Advertisements Yes

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 Thank you!

References

www.fabindia.com
www.toxel.com
www.slideshare.net
www.thetimes100.co.uk
www.ikea.com
http://franchisor.ikea.com
Various Case study Available on net. Attached with CD.
Survey report by Prashant Kumar

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