Architecture and

Construction Faculty
Construction Engineering
Technical English

SWOT ANALYSIS TO
CONSTRUCTION AND REAL
ESTATE COMPANY DIGUA
Francisco Ibarra Gutiérrez
Teacher Isabel Lagos Fuentes
08/07/2020
  Digua Ltda, is a Construction and Real Estate
company established in 1987, with more than 31
years of activity in the market, in which it has
developed exclusive high-rise building projects. Most
of these are residential, office buildings, educational
facilities, family health centers, municipalities, etc.
 MISSION: To build works of excellence that meet
the requirements of our clients, in an environment
that promotes continuous improvement, safety in our
DIGUA works, respect for people with the quality that
identifies us and that allows us to be regional
benchmarks.
 VISION: To be a leading construction and real estate
company in quality and innovation, achieving greater
efficiency in its human capital and operating
processes, increasing participation in the public and
private sectors with sustainable growth.
 The professionals, technicians and
administrators of this company have an
average seniority of more than 15 years, this
has allowed them to develop systematic
training and specialization programs, which
has helped to achieve construction quality
standards.
STRENGTHS
In Talca they are pioneers in high-rise
building.
They have 291,534 m^2 built in buildings,
which makes them have extensive
experience.
 Its majority of projects are limited to the
Maule Region, although there are projects
elsewhere, these are few, which prevents
growth at the national level or later
internationally.
WEAKNESSES Their projects are mostly focused on
buildings, which may mean that they do not
have the necessary experience in other areas
that may be required in the future.
 Talca is currently growing at a rate that
requires new buildings. This company is
positioned in the city and also has
experience in this area
OPPORTUNITIES In the world the construction goes towards
more buildings, which represents an
opportunity to expand the possible markets
of the construction company.
 The land is increasingly scarce, which
produces a price increase in them and this
causes the cost to build to be higher.
A change of urbanization plan in cities could
THREATS cause a decrease in permits for high-rise
buildings, which would be a very big
problem to face.
 They should not focus as much on
buildings and increase the
construction of houses to have
more experience.

They could expand their business

RECOMMENDATIONS to other regions to take advantage
of the increase in population.

They would have to invest in

more publicity, to be better known
and thus increase their business
possibilities.
 BIBLIOGRAPHY
o Digua Ltda. (s.f).Misión y Visión. Recuperado de:
http://www.digua.cl/mision/
o Digua Ltda. (s.f).Trayectoria. Recuperado de:
http://http://www.digua.cl/trayectoria/
o Digua Ltda. (s.f). Obras en ejecución. Recuperado de:
http://www.digua.cl/obras-en-ejecucion/
o Digua Ltda. (s.f).Nuestra historia. Recuperado de:
http://www.digua.cl/historia/