Professional Documents
Culture Documents
Study of Consumer Dr. Purvi RESEARCH REVIEW September The objective of the study was to know the
Satisfaction: A Survey Derashri, International Journal 2018 Consumers satisfaction towards Nestle’s
of Nestle Products in Dignesh S. of Multidisciplinary products based on the company’s their
Baroda City Panchasara Volume- 3, Issue- 9 influences on buying decisions of selected
respondents, taking into account the population
of the city. Data was collected from consumers
through structured Questionnaire. It was
concluded that the price has significant and
positive impact on customers satisfaction
3
Birla Institute of Technology, Mesra
Literature Review
Title of the Paper Authors Name of the Journal Year Findings
Customer Satisfaction Srđan 4th International May 2010 According to this paper, firstly information
Survey Analysis– Atanasijević Quality Conference related to customers needs and expectation
Ultimate Tool for , Miladin Center for Quality, was identified and accordingly customer
Measuring Quality of Stefanović, Faculty of satisfaction survey was done through a set of
Software Services Tatjana Mechanical questionnaire and monitoring the satisfaction
Today Atanasijević Engineering, level of work, delivery, responsiveness, overall
, Vladimir University of cooperation, etc. the objective was to maximize
Nedić Kragujevac long term profitability by gathering ‘lifetime
value’ of customers by looking at the trends.
Consumer satisfaction Vishal The author has done a project in Sudha dairy
on Sudha milk & Sudha Kumar and has made report on marketing objective
Product in Bokaro and and market strategy of the plant which includes
Dhanbad Sudha Dairy mapping of markets to increased scale and
relationship building. The company targets on
factors such as Product range, branding,
packaging and price as their marketing strategy.
Based on data collected from questionnaire the
author has done graphical analysis on customer
satisfaction on various parameters.