Unit 6: Case study

Make your pitch

Made by: Team 2
 01 Introduce
Team + Background
CONTENTS

Make your pitch

02 Task
Role + Gank
 01

INTRODUCE
Who you are?
 TEAM 2
THNP Company

Ms. Na Ms. Thao

CO - FOUNDER CO-CHAIRS

Ms. Phuong Ms. Hoa

BOARD MEMBER BOARD MEMBER
 BACKGROUND
Description
TV channel &
1 BBC, Make your pitch
progamme

2 Based in US

Now tycoons are ranking them to choose which ones to invest

3 Concept
in.

Money avaible
4 An equity stake in the business
in return for
 02
TASK
Role & Rank
 ROLE

Ms. Na Ms. Thao Ms. Phuong Ms. Hoa

 GANK
How good an investment they are for the tycoons?

Alfresh lunch Sculptures of

box with cooler famous people

2 4

1 3
On-the-Spot New Formula
car cleaning XF anti-wrinkle
cream
THANK YOU
TEAM 2
Sculptures of famous people

Description
Sculptures of famous people.
The average price: $30,000.
Customer segment: art lovers, wealthy collectors.

Why you want the money

To finance and market exhibitions in New York
and San Francisco art galleries next year.

Advantages for tycoons

The tycoons will be allowed to own nine of the
sculptures at the end of the exhibitions.
New Formula XF anti-wrinkle cream

Description
The anti-wrinkle cream is based on a secret
formula. The product will be aimed at women over
30.

Why you want the money

To manufacture the product, launch and market it.

Advantages for tycoons

Company tested the cream with 200 women volunteers.
The product should be a world-beater.

Turnover/profit projections
Entrepreneurs do not have a business plan or
turnover/profit projections.
Alfresh lunch box with cooler
Description
Wangli Products makes a range of products for the
leisure and food industries.
The lunch box has sections for food. There's a
space for cooler bags.
Customer segment: schoolchildren, adults.

Why you want the money

Entrepreneus need additional finance to launch and
market the new product.

Advantages for tycoons

The unique design of the box, its shape and
colourful appearance will ensure it will be a winner!

Turnover/profit projections
Year 1: $100,000/$20,000
Year 2: $500,000/$260,000
Year 3: $3.5m/$1.2m
On-the-Spot car cleaning
Description
Two years ago they started up a business, hiring
and training unemployed youngsters to clean cars in
car parks and garages in Atlanta.

Why you want the money

To expand their cleaning service to other cities in
Georgia.

Advantages for tycoons

The business is providing work for unemployed
people.
It is a very successful local business.

Turnover/profit projections
Year 1: $2.5m/$0.5m
Year 2: $4m/$0.8m
Year 3: $6m/$1.4m
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