Presented by:

I.Chandra Sekhar
Y11 IB 20011

INDIAN TEA INDUSTRY

HISTORY
The tea industry in India is about 170
years old. It occupies an important
Place and plays a very useful part in
the national economy. Robert Bruce
in 1823 discovered tea plants
growing wild in upper Brahmaputra
Valley. In 1838 the first Indian tea
From Assam was sent to United
Kingdom for public sale. Thereafter,
it was extended to other parts of the
Country between 50's and 60's of the
last century.
 TEA TRENDS
IN INDIA
 India has the distinction of producing both the highest and
lowest quality teas: the famed Darjeeling as well as the generic
CTC, a nondescript blend used in teas.
 Registration with the Tea board:
• 1655 registered Tea Manufacturers,
• 2008 registered Tea Exporters,
• 5148 number of registered tea buyers,
• Nine tea Auction centres.
 India has over 13,000 tea estates with a combined acreage of
about one million, most of it in northern India. The sector
employs close to one and a half million people with foreign
participation in the majority of tea plantations at 25-30%
 INDIAN TEA PRODUCING
REGIONS
 Assam, Kerala, Tamil Nadu,
Darjeeling,Tripura,
Karnataka, Uttaranchal and
Himachal Pradesh.
 Recently in :North Eastern
states, namely, Arunachal
Pradesh, Manipur,
Meghalaya,Mizoram,
Nagaland, Sikkim, Orissa
and Bihar.
 PRODUCTON BREAK UP
 1.1% GREEN,
 1.5% DARJEELING,
 7% ORTHODOX Production
 90.4 % CTC (956mkgs)

Green Darjeeling Orthodox CTC

(10.6 mkgs) (11.7 mkgs) (65.5 mkgs) (868.2mkgs)
 WORLD TEA PRODUCTION
1200

1000
Though India ranks no 2 in
nd

total tea production , but 800

because of high domestic 600
consumption , her export
400
quantity is not that high.
200

0
SR KENYA INDIA CHINA
LANKA

*Production in Million kgs

*Approx. figures for calendar year 2007
 EXPORT FIGURES

350

300
Export statistics as per KENYA
250
ITC London for the three
200 SRI
major exporters of tea in LANKA
150 CHINA
the world.
100
INDIA
50

0
2005 2006 2007

Figures in Million Kgs.

 CHAMPAGNE OF TEA

 Darjeeling tea: Champagne of Indian Tea

 First planted in the early 1800s, the incomparable quality of
Darjeeling Teas is the result of its locational climate, soil
conditions, altitude and meticulous processing. The tea has its
own special aroma, that rare fragrance that fills the senses. Tea
from Darjeeling has been savoured by connoisseurs all over
the world. Like all luxury brands Darjeeling Tea is aspired to,
worldwide. It is is cultivated at altitudes of 4,000-10,000 feet.
 Production: 10 million kg; 50% comprises first and second
flush teas; sold at a premium in the UK, Japan, Germany and
other European nations
 World’s highest priced tea.
 PROSPECTS
 Due to high internal consumption, and rising
world tea prices, India is looking for budget
teas.
 Quality CTC, Orthodox, incredible Darjeeling
teas finds place in almost every nation in the
world
 Customized packing at attractive pricing.
 Fair trade policies.
THANK YOU