Hello!

This is team

Mahtab Ahmed Adib

Sharif-Ul-Hasnat Siyam
Esrak Fardin Ratul
Business Model of “Support”
Strategic Key Value Customer Customer
Partners Activities Proposition Relationships Segments
(Bkash, Rocket) (Ride Sharing) (Considerable) (Women, mainly
Students, service
-minded,
Authentic etc)
Key Channels
Resources (Android Apps,
(Investment Youtube,
of people) Facebook)

Cost Structure Revenue Streams

Brand: “Support”
Tagline: “Empower thyself”
 SITUATION ANALYSIS COMPANY OVERVIEW
A vast percentage of women commuters were deprived

Rocketech
till now from the advent of these technological blessing
in our daily lives since many women commuters were
reluctant to use existing motorbike ride-sharing
services. The apprehension of sexual harassments and
discomfort were the main barriers preventing women
from availing such service.
*An information and technology firm based on research
-Only 1 major rival existing in the market
and development focusing on in-house IT projects
-An increase in the semi-rich and technology conscious
*Provides expert consultancy on technology and
group of women who need such form of ride sharing
marketing to meet the specialized requirements for our
local and international clients
-The marketing campaign is under digital and BTL
media
*Developing digital products which are solving problems
in the fields of education, digital analytics, micro-
financing and artificial intelligence.
SWOT Analysis

Strengths Weaknesses

S • Less competitive
• More demandable
• Public awareness

SWOT
• Concentrated
Segment
• Investors may want
extra benefits
W
Analysis

O T
Opportunities Threats
• Women • Product limitation
employment • Socio-cultural
• Ensuring of safety obstacles
• Public demand • Inexperience riders
COMPETITOR ANALYSIS
Pink SAM
 The only existing female bike ride sharing service.

 First mover advantage (1 year).

 Facebook page like (Share a Motorcycle-SAM) – 41,132

 *no individual Facebook page instead of that mother page

 No Instagram or YouTube promotions.

 FARE
First 3 km – 60 Taka
Then per km – 12 Taka
Per minute – 0.50 Taka
Marketing S-T-P for “Support”

Segmentation Item 2
Targeting Positioning

 Provides Ride-
Sharing service
 Concentrated
 Students to women only.
group
 Service Minded  Feature:
 Women in
 Authentic Only women are
different
 Educated employed as
sections
drivers of
the rides.
Marketing Mix (8P’s)
Product: Bike Ride-Sharing
(Normal & Premium).
Price: Ongoing market flow
Place: Owned
(City-wide service).
Promotion: Promotional mails,
Short message services,
Online Advertisements.
People: Educated, Student,
Service-minded, Authentic
etc.
Process: Customer
experience feedback through
rating system.
Positioning: Pursue
Differentiation.
Performance: Productive
To compete in the market.
 TIMELINE
jThird Fiscal Period
First Fiscal Period
*Have the treaty done
*Start working on the negotiation
with the sponsor

*Market research *Start monitoring and

*Start approaching brand evaluating the decisions
personality *Expanding market research
and marketing approach
gSercond Fiscal
Period
 Budget Distribution Feasibility

Area of Invest Budget (millions of BDT)

 Comparatively there are more active
Facebook 0.70 users in Facebook and Youtube rather
Youtube 0.60 than Instagram.

E-mail 0.14
SMS 0.30  Acceptance of SMS is higher than E-
mail.
Specialized Android Apps 0.20
for women
Instagram 0.06  Not investing the money in all types of
apps but in specialized apps for women
like Clue, Mint, SafeTrek, Practo etc.
Total 2.00
Brand Personality
JAHANARA ALAM
Jahanara Alam is a Bangladeshi cricketer
who plays for the Bangladesh national
women's cricket team. She is a right-arm
medium fast bowler and right-handed
batsman.

Source: Google

As our new business idea is all about women and pace,Jahanara Alam is a perfect match for us as she
is a leading women influencer in the social media and also the leading pace bowler in our national
women’s cricket team
BE A PART OF EMPOWERMENT AND ENSUREMENT OF SERVICE SAFETY
 Profit Share
Expense Budget

The profit share on the rides will be as follows.

Maintenance
Investors
60 %
Facebook
10% 3% Youtube
35% E-mail
15% SMS
Specialized Android Apps for
5%
%
7% women
Instagram
30%

10% 25%
Riders
(Commission) ROCKETECH
 CONTENT CREATIVITY

• Promotional rides by the brand personality

• Cloud infrastructure

• Mobile technology

• Location data

• Direct customer feedback

• Social media optimization

ANY QUESTION?