Designed for: Designed by: Date: Version:

Value Proposition Canvas Ciclo-Pack Equipo Rocket Power! 01/07/2021 1.0

Product Customer
Benefits Experience
nts
Wa

- Fácil de usar Nuestro producto

- Sentirse seguro al
- Impacto en la proporciona a los andar en la calle

Fe
ar
visibilidad de - Lograr mayor

s
clientes una
mayor sensación visibilidad ante
ciclistas con
de seguridad al automovilistas - Miedo de sufrir
su entorno un accidente
andar por la calle,
de cualquier
Features
y además ante
tipo
posibles
-Necesita visibilizarse - Miedo a sufrir
- GPS accidentes dar un asalto
mas en su entorno que
rápido aviso a es la calle
- Dispositivos
personas
Auditivos (Bocina,
cercanas para
Sirena) -Sentirse mas seguro al
que estén al tanto andar en bicicleta
- Sensores de de la situación.
movimiento Nee
ds

These are not just the obvious competitors, but also existing behaviours
Product Ideal Customer Substitutes and coping mechanisms. Remember that people made it this far in life
without your product. If your product isn’t better than the existing
solutions then you don’t have a real-world value proposition.
Name your product or service Name you ideal customer

Designed by: Peter J. Thomson, based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. (https://www.strategyzer.com/canvas/value-proposition-canvas). PowerPoint implementation by:
Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
 Designed for: Designed by: Date: Version:

Value Proposition Canvas

Product Customer
Benefits Experience
nts
Wa

Fe
ar
s
Features

Nee
ds

Product Ideal Customer Substitutes

Designed by: Peter J. Thomson, based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. (https://www.strategyzer.com/canvas/value-proposition-canvas). PowerPoint implementation by:
Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0