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  • Marketing Mix: Project Boba

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    DM Kenneth Lim
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    The document discusses a marketing plan for a new cafe called Project Boba. It will offer affordable milk tea and light meals near tourism areas in Badian, Philippines. The cafe aims to target budget-conscious tourists, tour guides, and locals. A pop-up stall is proposed near popular sites like Kawasan Falls and Lambug Beach. Online ordering will also be available. A sample logo is included along with an action plan laying out tasks and responsibilities to launch the new cafe.

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    PROJECT BOBA

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    The document discusses a marketing plan for a new cafe called Project Boba. It will offer affordable milk tea and light meals near tourism areas in Badian, Philippines. The cafe aims to target budget-conscious tourists, tour guides, and locals. A pop-up stall is proposed near popular sites like Kawasan Falls and Lambug Beach. Online ordering will also be available. A sample logo is included along with an action plan laying out tasks and responsibilities to launch the new cafe.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views4 pages

    Marketing Mix: Project Boba

    Uploaded by

    DM Kenneth Lim
    The document discusses a marketing plan for a new cafe called Project Boba. It will offer affordable milk tea and light meals near tourism areas in Badian, Philippines. The cafe aims to target budget-conscious tourists, tour guides, and locals. A pop-up stall is proposed near popular sites like Kawasan Falls and Lambug Beach. Online ordering will also be available. A sample logo is included along with an action plan laying out tasks and responsibilities to launch the new cafe.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    MARKETING MIX

    Product

    PROJECT
    BOBA

    Promo 4 P’S Price

    Place
    MARKETING MIX
    An Innovative Cafe offering:
     Affordable, Easy-on-the-
     Beverages
    Pocket Meals catering to:
     Milk Tea
     Budget-conscious
     Lemon Juice
    tourists
     Light, Quick Meals
     Tour guides, transport
    PROJECT  Fries
     Proven
    riders and locals

    BOBA  Others Product Price

    Place Promo

     Pop-up stall near or within


    vicinity of high-traffic tourism areas of  “After-Splash Chill” or
    Badian: “Health Tea” proposition
     Kawasan Falls  FMOT via:
     Lambug Beach  Product Sampling
     Matutinao Roadside  Feature & Tie-up
    Meals
     Social Commerce (Online)
    Sample Logo

    PROJECT
    BOBA

    *Additional studies and name proposals to follow


    Tasks Responsible Timeline
    Soft Launch Operations Totskie & Claire Ongoing
    PROJECT
    Logo Creation Ken; for approval via July WK4
    BOBA online discussion all
    Financials Draft April July WK4
    Logistics All via online discussion July WK4
    Brand Relaunch All Aug WK1

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