SKEMA & STRATEGI

KOMERSIALISASI
BERBASIS MBKM
Vnurslab – Kedaireka Grant Project
Marko S Hermawan, PhD, CA, CPMA, ACPA
Kategori
Kegiatan MBKM
a.Pertukaran Pelajar
b.Magang / Praktik Kerja
c.Asistensi Mengajar di Satuan
Pendidikan
d.Penelitian / Riset
e.Proyek Kemanusiaan
f.Kegiatan Wirausaha
g.Studi / Proyek Independen
h.Membangun Desa / Kuliah Kerja
Tematik
Binus University –
Enrichment Track

Internship Entrepreneurship Research Community Study Abroad

Development

16 SKS – 1 Semester
Internship course structure

Code Course Name SCU Total

Enrichment Program 16

BUSS6094 Industry Experience 8

BUSS6182 Technical Competency in Industry 4

COMM6360 Advanced Business Communication 4

Proposed Credit Earned
Activity Proposed Grouping Assessment
Credit
Business Model Canvas 3 SKS Entrepreneurship Report & Presentation
Hatchery
Market Channel and Segmentation 2 SKS Report & Presentation
Value Proposition Canvas 2 SKS Report & Presentation

Content Development 2 SKS 16 SKS Internship Visual Presentation

B to B Communication Strategy 3 SKS Report & Client Presentation
Media Strategy and Placement 2 SKS Report & Presentation

Market Penetration Strategy 2 SKS Report & Presentation

Project Management Implementation 3 SKS Project Management Report & Presentation

Business Model
Canvas
1. The Business Model
Canvas is a business tool
used to visualize all the
building blocks when you
want to start a business,
including customers, route
to market, value proposition
and finance. 
Channel & Segmentation
Channel Segmentation is about defining and segmenting a retail channel, with implications for Point of Purchase
strategy and activation.

the four types of segmentation are

• Demographic,
• Psychographic
• Geographic, and
• Behavioral.

There are basically four types of marketing channels:

• Direct selling;
• Selling through intermediaries;
• Dual distribution; and.
• Reverse channels.
Value Proposition Canvas
◦ The Value Proposition Canvas is a tool
which can help ensure that a product or
service is positioned around what the
customer values and needs. The Value
Proposition Canvas was initially developed
by Dr Alexander Osterwalder as a framework
to ensure that there is a fit between the
product and market.
Content
Development
Content development is the
process of researching, writing,
gathering, organizing, and editing
information for
publication. Content
development is the process of
originating (creating), editing,
manipulating and maintaining the
contents in order to provide
knowledgeable fillings to the
users.
B to B
Communication
Strategy
B2B communications needs to be
targeted and focused in order to be
effective. It is also important is using
the language that your audience
understands to tell the story that is
relevant to them.
A common characteristic of B2B
communications is that it involves a
lot of tech-speak, leading to jargon-
heavy stories.
Media Strategy and Placement
◦ A media strategy is a plan of action that
helps your business reach its target audience
and to improve the overall customer
conversion rate. The conversion rate is the
percentage of people who take a desired
action after engaging with your website, or
any other form of media that makes a call to
action.
Market Penetration Strategy
Project
Management
Implementation
1. PM for planning, creating,
and monitoring VNurslab
software development
2. A combination between TI
and Business students
MGMT6096005 - Project Management
Upon successful completion of this course,
students are expected to be able to:
◦ 1. Evaluate a project initiation;
◦ 2. Create a project plan;
◦ 3. Analyze a project execution;
◦ 4. Apply project monitor and control;
◦ 5. Organize a project closing.