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Globalization
as an emerging trend
Globalization
as an emerging trend
12:30
Monday, 19 July
International companies
tend to deal with
increasing challenges due to
the cultural diversity.
12:30 CROSS-CULTURAL
COMMUNICATION
Cross-cultural communication /krôs-ˈkəlCH(ə)rəl/

noun

a process of creating and sharing information

among people from different cultural
backgrounds.

(Arasaratnam & Doerfel 2005)

Cross-cultural Communication

Key Topics
Cross-cultural Communication

Key Topics

Leadership Misunderstanding &

issues miscommunication
 Cross-cultural Communication

Leadership in multicultural teams or

Key Topics
across subsidiaries

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 Cross-cultural Communication
Leadership in multicultural teams or
across subsidiaries

Power
distance
KeyHofstede’s
Topics Cultural
Dimensions

vs

Individualism Masculinity Uncertainty Long-term

vs vs
Collectivism Feminity avoidance orientation
 Cross-cultural Communication
Leadership in multicultural teams or
across subsidiaries

“a measure of the power difference

between a higher rank and a lower
rank in society”
KeyHofstede’s
Topics Cultural A high power distance culture:
Hierarchy and inequality
(Hofstede 1984)
Dimensions
Power Authoritarian management style. 

distance A low power distance culture:

Equally amongst members

Democratic management style.

Cross-cultural Communication

Key Topics

Leadership Misunderstanding &

issues miscommunication
 Cross-cultural Communication

Misunderstanding &

Context
Key Topics
High/low
context
miscommunication
within multicultural teams

Language

Verbal communication
Facial
expressions

Gestures
Cross-cultural Non-verbal
communication communication
(Marta 2013) Body
language
4 Interview
questions
Leadership
related questions

Communication
related questions
 Leadership
related questions

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Leadership
related questions

Communication
related questions
 Communication
related questions

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5
Project
timeline
 18 Stage 1
JULY

Stage 2 15
AUGUST