Dhenu Milk Dairy Farm

DHENU MILK DAIRY FARM
1.Abhyuday Singh
2. Leena Anuragi
3. Megha Nandi
4. Hrishikesh Sisodiya
15 November 2010 Entrepreneurship & Business Plan Development Dhenu Milk Dairy Farm 1
MISSION
MISSION
TO PROTECT & SAFEGUARD THE HEATH OF OUR COUNTRYMEN,A DRIVE
AGAINST ADULTERATION
VISION
VISION
To become the country’s best milk brand by 2030 .
HOLSTEIN FRIESIAN COW
 Holstein Friesian Cows are known for
their high milk production.
 A cross between Holstein & Friesian
Cows.
 Large cows with Black & White
Patches. ESTIMATED
 A Calf weighs 35 Kg & a COST
mature cow
weighs 680 kg. Rs 35 LAKH
 Daily Production during the Lactation
Period is 27 litres / day.
 Average Lactation Period : 3.2
lactations / Year
 Average Production : 8125 litres
 Lifetime Production : 26000 litres
 Average Fat Production: 381.426 Kg
 Av. Protein Production: 321.177 Kg
MILKING CYCLE
STOPPED MILK AFTER 15 MONTHS
3 MONTHS OF A
FEEDING & ALLOWED CALF TURNS 360 Kg
COW TO GRAZE i.e. HEIFER
CALF IS SEPARTED COW IS AGAIN

HEIFER IS BRED
FROM COW & FED 5 BRED AFTER 60
LITRE OF MILK WITH A BULL
DAYS
PRODUCTION IS 9 MONTH OF
60 DAYS LATER
AT PEAK FOR 60 GESTATION
COWS CALVE
DAYS PERIOD
AGAIN
COW DRIES OFF HEIFER GIVES

COW PRODUCES
305 DAYS AFTER BIRTH AT AGE OF
COLUSTRUM
CALVING 27 MONTHS
PROJECT DESCRIPTION
1. SITE
2. INFRASTUCTURE
a) Gaushala or Cow Housing
b) State of the Art Modern Equipments
c) Storage Centers
d) Skilled Laborers
e) Unskilled Laborers
3. UTILITIES
a) Power
b) Fuel
c) Water
d) Raw Materials
4. SEWAGE SYSTEM
5. TRANSPORTATION FACILITIES
6. VETERINARY CENTER
7. LABORATORY & ARTIFICIAL INSEMINATION CENTER
8. OFFICE & ADMINISTRATIVE CENTER
DHENU’S LOCATION
FARM BUILDINGS
1. GAUSHALA : HOUSING FOR COWS
a) Milking Herd
b) Replacement Herd
2. Bunker Silo
3. Manure Pit with Roof ESTIMATED
4. Power & Wiring COST
5. Water Supply / Tanker Rs 45 LAKH
6. Machine Shed
7. Cow feed , Cereal & Medicine / Pesticide Room
8. Milk Storage shed
9. Sewage / Waste Management System
10. Veterinary Center
11. Artificial Insemination center
12. Administrative Center
13. Site Preparation
EQUIPMENTS
1. Tractor ( 100 hp) -2 16. Fertilizer Spreader -3
17. Mower -10
2. Front end Loader -3
18. Cattle Rubber -20
3.
4.
Manure Blade -3 ESTIMATED
Liquid Manure Spreader -3 19. Milk Tank & Equipments- 50
5. Forage Harvester-2
Corn head for Harvester- 2
COST20. Weed Sprayer -2
6. 21. Auxilary Power -1
7.
8.
Silage Wagon – 2
Bale Elevator -3
Rs 35 Lakh
22. Fuel Tanks -2
9. Baler- 3 23. Small Tools
10. Hay Tedder & Rake -2 24. Water Pump, Line, Irrigation
11. Silage Wagon -2 25. PTO equipmnents
12. Plow (3 * 16) - 4 26. Coolers
13. Disc – 3
27. Others
14. Cultivator -3
15. Corn Planter -3
OTHER EXPENSES
1. SETTING UP OF THE OFFICE

2. ADMINISTRATIVE EXPENSES
3. GETTING PERMISSIONS / REGISTERATIONS
4. RECRUITING / SELECTING OFFICIALS
5. HIRING OF SKILLED / UNSKILLED LABOURERS
6. SUNDRY EXPENSES
ESTIMATED
COST
Rs 2 Lakh
TOTAL FIXED ASSETS INVESTSMENT
82 Lakh
RAW MATERIALS
1. COW FEED
a. Dry/ Green Grass or Leaves :Free
b. Forage : Free
ESTIMATED
c. Cereal grains : 25 tonnes COST
d. Barley: 5 tonnes Rs 2 LAKH
e. Fat Supplements: 5 tonnes
f. Mineral Supplements : 2 tonnes
2. Hormones
a. Prostaglandins
b. Oxytocins
c. GnRH
d. rBST
3. Other Medicines
ORGANISATION STRUCTURE
(AT FARM LEVEL)
5 Support
FARM MANAGER
Staff
Biotechnologists
Asst. Manager / Microbiologists
MILKING / STORAGE & FEED PREPARATION HYGIENE / POLLUTION HEALTH /

PACKAGING / RM STORAGE CONTROL QUALITY CHECK/
DEPARTMENT DEPARTMENT DEPARTMENT
AI DEPARTMENT
2 Veterinary
1 Supervisor 1 Supervisor 1 Supervisor
Doctor
17 Laborers 3 Laborers 7 Laborers 3 Laborers

HR COMPENSATION POLICY
 LEVEL ‘ A’ Employees
 Veterinary Doctors Rs 18000
 LEVEL ‘B’ Employee
 Supervisors Rs 10000
 LEVEL ‘C’ Employees
 Support Staff
Rs 3000
 LEVEL ‘D’ Employees
 Daily Wage Earners ( Blue Collar Job)
Rs 80/day
FINANCIAL PLAN
Total Investment should include:-
 Purchase of Assets
 Enough Capital to support Business Operations
for 6 months
 Enough Expenses to meet emergency/unexpected
Business surprises.
WORKING CAPITAL REQUIREMENTS
 Estimated Raw Material Costs ( for 1 month)

 Cow Feed 2
 Medicines Lakh
 Mineral & Protein Supplements
 Monthly Salary of Employees ( for 1 month)
 Skilled Staff 1.5
 Unskilled Staff Lakh
 Support Staff
 Supervisors
o.5
 Other Costs
Lakh
CAPITAL STRUCTURE
 Ownership Capital: Rs.60 Lakhs
 Personal Equity: 30 Lakhs
 Bank’s Saving Account
 Loans given to others
 Investments in Shares, Money Market Instruments,
Debentures etc.
 Selling of the Personal Property.
 Personal sources of fund arrangements: Rs 30 Lakhs
 Borrowed Capital : 50 Lakhs
 M P State Financial Corporation
 Term Loan of Rs 50 Lakhs @ 10.50 %
Why Dhenu should be given loan?
(A) Technical Feasibility - this would briefly include
 Presence of the veterinary, breeding and AI center.
 Presence of Highly Qualified Staff.
 Nearness to the milk collection centre and the financing bank's
branch.
 Availability of good quality animals like Holstein Friesian Cow in the
livestock market.
 Availability of training facilities.
 Availability of good grazing ground/lands.
 Green/dry fodder, concentrate feed, medicines etc.
 Availability of abundance of water facility.
 Use of Modern Technology.
 (B) Economic Viability - this would briefly include
 Unit Cost - The average unit cost of dairy animals is lower than profits.
 Input cost for feeds and fodders, veterinary aid, breeding of animals,
insurance, labour and other overheads can be recovered easily.
 Income-expenditure statement and annual gross surplus.
 Cash flow analysis, P&L a/c, Balance sheet shall be made by professionals.
 Repayment schedule (i.e. repayment of principal loan amount and
interest) would be respected.
 28 Lakh rupees shall be kept as reserve for emergency purposes.
(B) Marketing Viability - this would briefly include –
 Milk is an essential commodity hence has to be consumed

on a daily basis by every human being.
 India is the largest producer of milk producing more than
100 million tons of milk per annum. Yet, her per capita milk
consumption is around 250 g per day.
 Demand for Dairy Products is rising everyday.
TARGET CUSTOMERS……
 Dhenu has the following target customers:-
 Sanchi Milk Dairy Cooperative Society.
 Kwality Walls Ice Cream Plant
 Army Training Centers like COD, GCF, VFJ,1 & 2 STC,
Artillery, Jammu Kashmir Rifles, Rajputana Rifles and
many more, with over 1 lakh Jawans under training.
 Local Dairy Products Producers
 General Public in JBP & nearby places like JBP, Katni,
Narsinghpur etc with population upto 50 Lakh.
CORPORATE STRATEGY
 Invest 82 Lakhs for setting up the Farm.

 Invest the rest 28 Lakhs in Sweep in FDR of HDFC
Bank for 3 Years @ 9.00 % Interest.
 Production should reach the target of 3000 Litres /
day
 All Milk produced should be supplied to Sanchi or
Local Dairy Product Producers or the Retailers.
 Supply the milk to Kwality Walls Ice Cream Plant
or Army Training Center.
 Focus on Price Discrimination Policy.
APPROVAL & REGISTERATION
 No Licensing Required
 Approval from the MP Agricultural & Animal Husbandry
State Board.
 Approval from the Food Processing Department, Govt. of
MP.
 Regulatory & Taxation Clearances.
 Clearances from State Pollution Control Board
 Clearances from Local Tehsildar.
 Registration of Partnership deed under the Partnership act
through the Inspector General .
 Commercial Power connection through MPEB
BREAK EVEN POINT
OUR FUTURE PLAN
1. Starting a small Dairy 5. Start Milk Processing 9.Expanding Product Line
Farm Plant
2. Expansion in 4 other 6. Starting Milk Parlors 10. Starting another farm

districts in M.P. (Franchisee ) in CG /MS
3. Increasing the capacity 11. Starting Milk Parlors

7. Market Survey 2
of farm Throughout CG
8. Expansion of Milk Parlors 12. Entrance / MS in

4. Market Survey 1 Neighboring states
in towns & villages

Dhenu Milk Dairy Farm

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Dhenu Milk Dairy Farm

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DHENU MILK DAIRY FARM

CALF IS SEPARTED COW IS AGAIN

COW DRIES OFF HEIFER GIVES

1. SETTING UP OF THE OFFICE

MILKING / STORAGE & FEED PREPARATION HYGIENE / POLLUTION HEALTH /

17 Laborers 3 Laborers 7 Laborers 3 Laborers

 Estimated Raw Material Costs ( for 1 month)

 Milk is an essential commodity hence has to be consumed

 Invest 82 Lakhs for setting up the Farm.

2. Expansion in 4 other 6. Starting Milk Parlors 10. Starting another farm

3. Increasing the capacity 11. Starting Milk Parlors

8. Expansion of Milk Parlors 12. Entrance / MS in

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