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  • Product Description

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    BARCELO Lhanze
    17 views13 pages
    The document provides guidance on developing an effective product description, noting that it should focus on the ideal buyer, entice them with benefits rather than features, and define an easy to read tone that highlights the solution and experience of using the product rather than just describing the product. It also recommends avoiding vague phrases and focusing on how the product will help the buyer.

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    Original Title

    8.-Product-description

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    The document provides guidance on developing an effective product description, noting that it should focus on the ideal buyer, entice them with benefits rather than features, and define an easy to read tone that highlights the solution and experience of using the product rather than just describing the product. It also recommends avoiding vague phrases and focusing on how the product will help the buyer.

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    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
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    17 views13 pages

    Product Description

    Uploaded by

    BARCELO Lhanze
    The document provides guidance on developing an effective product description, noting that it should focus on the ideal buyer, entice them with benefits rather than features, and define an easy to read tone that highlights the solution and experience of using the product rather than just describing the product. It also recommends avoiding vague phrases and focusing on how the product will help the buyer.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 13

    PRODUCT DESCRIPTION

    • It’s a structured format of presenting


    information about a project product. It is
    usually created by the project manager and
    approved by the project board.
    HOW TO DEVELOP A PRODUCT
    DESCRIPTION
    1.FOCUS ON YOUR IDEAL BUYER
    2. ENTICE WITH BENEFITS.
    3.DEFINE YOUR TONE OF VOICE
    4.EASY TO SKIM AND READ.
    5. AVOID YEAH,YEAH PHRASES.
    6. FOCUS ON THE SOLUTION,NOT THE
    PRODUCT.
    7.Highlight the experience of using
    the product.
    EXAMPLE OF PRODUCT DESCRIPTION

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