DIGITAL MARKETING

•PRESENTED BY:
•Archita Chatterjee
•Duniya Tongchangya
•Anishka Jain
 content
i)WhatisDigitalMarketing

ii) BenefitsofDigitalMarketing

iii) WhatdoesDigitalmarketing consists of

SEO
PPC
SMM
ContentWriting
DigitalMarketingMeasurement
Definition
Digital marketing is a type
of marketing that uses electronic
devices, and it is also used by
the marketing specialists to
convey promotional messaging
and measure its impact through
the customer journey. In
practice, digital marketing
typically refers to the marketing
campaigns that appears on the
computer, phone, tablets or other
device. It can take many forms
including online video, display
ads, search engine marketing,
paid social ads and social media
posts.
 Benefits of digital
marketing
• Global Reach: a website allows us to
find new markets and trade globally
for only a small investment.
• Lower Cost: a properly planned & well
targeted digital marketing campaign
can reach the right customers at a
much lower cost than traditional
marketing costs.
• Trackable, measurable results:
measuring our online marketing with
web analytics and other online metric
tools makes it easier to establish how
effective our campaign has been.
• Openness: by getting involved with
social media and managing it
carefully, a businessmen can build
customer loyalty and create a
reputation for being easy to engage
with.
objectives • Increase Direct Sale: This is one of the primary objectives of
the digital marketing. Since we would be utilizing resource-time
& money on digital marketing, we can expect direct sale coming
in as a result of the same. If we have an online portal where we
can sales products or services, it is straight forward.
• Maintain a continuous flow of new lead: If we have our
own website selling products, we can expect direct sales.
However, if we running an offline business like a car dealership,
we can use digital marketing to generate leads online which can
be the taken up offline.
• Reduce the cost of acquiring new customer: In most of the
businesses, the cost of acquiring new customer is generally quite
high. Companies do such high spends on acquiring new
customers thinking that they turn into loyal brand followers and
do repeat purchase which will induce profits.
• Keep the customer engage in the brand: In any
businesses, just acquiring new customers and expecting them to
do repeat purchases further on doesn’t work. We need to make
sure the customer is connected to our brand and the products.
And digital marketing comes in very handy in such cases.
Digital marketing tools
Sprout Social: It is a social media management platform that allows user to built and grow stronger
relationships on social media.
Offer Pop: The POP or Point Offering Price is the price paid by an investor to purchase open &
mutual fund shares.
Facebook’s power editor: Power Editor is a bulk ads creation & management tools typically used
by the larger facebook’s advertiser or advertisers who wants advance features.
Twitter native platform: or the Twitter Audience Platform(TAP) is a network where advertisers can
expand the reach of their campaigns beyond twitter through devices served by MoPub.
Emma: It is a cloud-based email platform that helps users design email campaigns and review their
performance.
Marketo: It is a marketing software as a service (SaaS) platform designed to help businesses assess
& automate marketing tasks.
AdRoll: It is an E-commerce marketing platform that allows brand & their marketing professionals to
create display ads campaign that place ads on website across the internet
Digital marketing consist of
Seo(Search engine optimization)
Whenever we enter a query in
a search engine and hit “Enter” we
get a list of web result that contain
that query term. Users normally tends
to visit website that are at the top of
this list as they perceive those to be
more relevant to the query. If we
have ever wonder why some of these
websites rank better than the others
then we must know it is because of a
powerful web marketing techniques
called SEO(Search Engine
Optimization).
Ppc(Pay per click)
Pay Per Click(PPC) is
a way of using search
engine advertising to
generate clicks to our
website, rather than
earning those clicks
organically
Smm(Social media marketing)
SMM(Social Media Marketing)
is a form of internet marketing that
utilizes social networking website as
a marketing tools. The goal of SMM
is to produce content that users will
share with their social network to
help a company increase brand
exposure and broaden customer reach
Content writing
A website Content
Writing or web content is a
person who specializes in
providing relevant content
for websites. Every website
has a specific target audience
and requires a different types
and level of content.
 SEO(Social Engine Optimization)
Digital
marketing
areas SMO(Social Media Optimization)

SEM(Social Engine Marketing)

SMM(Social Media Marketing)

 High return on Investment(ROI) through online
marketing.

Benefits of
online Target only most interesting audiences, pay only
marketing
over offline We can start only without spending with small amount.
marketing
Advertising products on specific hours, times or day
basis

Fully controlled as per our location, budget and time.

 conclusion
The study started with the aim to analyse the
different issue related to the digital marketing. Based
on the discussion it has been found that in case of
digital marketing the most important aspect is to
connect with the users. The ladder of engagement has
shown the approaches to attach with the customers.
The study has to revealed that in order to utilise the
digital marketing in an effective way. With the
example if pinterest the effectiveness of social media
platform has been discussed. The current trends in the
digital marketing have also been discussed in the
study.