TEAM MEMBERS

ROHIT PAUL
ANIKET PATIL
MAINAK SAHA
JANHAVI SALVI
SAUMYA NAHTA
PRIYANSHI SHARMA
Contents

 Brand history
 Product
 Key KPI’s
i. Brand Awareness of the sub brand (IQOO)
ii. Increase Share of voice in the market
iii. Increase of sales of smartphones online and offline
iv. Creating a community of IQOO loyalist
 Websites
 Advertisements
Brand history

 Vivo was established in 2009 in Dongguan, China, and named the word Esperanto for "life.“
 Since its launch in 2009, Vivo has expanded to more than 100 countries worldwide
 In March 2019, world's second largest smartphone manufacturer BBK Electronics announced iQOO as a sub
brand of vivo as its newest member to its smartphone brand lineup
Product Specifications

IQOO 7 Specifications
 Display: 6.62-inch (1080x2400) 120Hz Refresh Rate
 Processor: Qualcomm Snapdragon 888
 Front Camera: 16MP
 Rear Camera: 48MP + 13MP + 13MP
 RAM: 8GB
 Storage: 128GB
 Battery Capacity: 4000 mAh 120 Watts Superfast Charging
 OS:Android 11
Key KPI’s

i. Brand Awareness of the sub brand (IQOO)

ii. Increase Share of voice in the market
iii. Increase of sales of smartphones online and offline
iv. Creating a community of IQOO loyalists
Brand Awareness

 Social Media marketing

 Facebook Ads(Traffic)

 Email marketing
 Personalized Emails to Prospects

 User Generated Content Marketing(UGC)

 Blogs
Consumer Persona
Facebook Ads

 Objective: Brand Awareness

 Audience
 Geography: Tier 1 and Tier 2 cities
 Age: 18-35
 Gender: Male/Female
Lead Generation For Sales

Leads are to be generated by using Criteria for Audience Targeting

 Facebook Pixel  Age
 Google AdWords(Search ad)(SEO)  Location
 Google AdWords(Display ad)(SEM)  Gender
 Keywords
Lead Generation For Sales

 IQOO 7  Target Age group: 18-35

 Target Geography: Tier 1 and Tier 2 Cities
 Gender: Male/Female
 Keywords SEO: Vivo, IQOO, Gaming Smartphone under
45000, Oneplus 9,Upcoming Smartphones
Targeting

 Locations
Targeting

 Audience
Google Ad-Copy

 Preview
Advertisement 1
Advertisement 2
Email marketing

 Mail to existing customers of Vivo products

 Mail to Prospective customers from databases such as Gsm arena
 Showcasing Product brochure on mail
User Generated Content

 Product Blogs
 Hashtag Selfie upload by user
 Reviews(Technical Guruji)
 Influencers(S8UL)
 IQOO India Website

 IQOO 7
 Partnership with BMW M Sport
 Competitor Website( Oneplus)

 OnePlus 9/ 9 Pro
 Rs 59,999
 Friday offers
 Competitor website( Xiaomi)

 Xiaomi Mi 10
 Rs 49,999
 Competitor website( Samsung)

 Galaxy S20,S20FE
 Rs 47,999
 Increasing share of voice

 Creating Brand Awareness campaign using Facebook Ads

 User Generated Content: Positive User Testimonials
Creating an IQOO community

 Creating community forum for IQOO

 Interactive Social Media handles
 Instagram
 Twitter
 Facebook
 Rewards and affiliate programs