n ic at i on

Commu s
pl e s & E th i c
Pr i nc i
. Viñas
Kristine B
Instructor

ins
er e y o u r p resentation beg
This is wh
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Objectives:

At the end of the lesson, you are expected to:

● explain the seven principles of communication, point out
how these principles of communication can be achieved.
● tell what communication ethics is;
● explain how ethics in communication can be achieved, and
● enumerate ways of avoiding violations of ethics in
communication.

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Mon

Tue

Wed

Thu
Communication
Fri
Principles
Wknd 7 C’s of Effective Communication

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Mon

Tue

Wed

munic a t i o n
cs i n C o m
Thu
Ethi
Fri

Wknd

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Mon

Tue
“Ethics is defined as a set of rules
Wed or guidelines; these are theories
as to which
Thu
is right or wrong. ”
Fri

– Someone Famous
Wknd

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Mon

“Communication ethics emphasizes

Tue
that morals influence the behavior
Wed of an
individual, group, or organization
Thu thereby affecting their
communication. ”
Fri

Wknd

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 Considerations in Ethical Communication
Mon
(Johansen, 16)
Ethical Communicators are Respectful of Their Audience.
Tue
Communication is a two-way process. The communicator must
Wed consider the audience ideas and feelings during the interaction.

Thu Ethical Communicators Consider the Consequences of their

Communication.
Fri
Every communicator must bear in mind that the ultimate aim of
communication is to promote the common good.
Wknd
Communication must be set in a way that conflict is reduced or
eliminated.
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 Considerations in Ethical Communication
Mon
(Johansen, 16)

Tue 3.Ethical Communicators Respect the Truth.

Wed A great deal of the ethics of communication involves a respect

for truth. Indeed, as one has put it, the assumption of truth
Thu undergirds the very concept of communication itself: "an
inherent end of speech is the communication of belief"
Fri
(Kupfer 118). If we cannot trust the other party, we cannot
accurately judge how to respond. If we cannot accurately
judge how to respond, then our communication becomes
Wknd
increasingly ineffective.
...

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 Considerations in Ethical Communication
Mon
(Johansen, 16)

Tue 4. Ethical Communicators Use Information Properly.

Wed Communicators have the responsibility to give and acquire

adequate and accurate information. As an ethical
Thu communicator, a respect for truth means being informed on a
topic before posing as any kind of authority on the subject. We
Fri
also need to consider the accuracy of the information and the
accuracy with which we use it. When we communicate, we
expect people to react in some way to what we say and do.
Wknd
When we use inaccurate information to influence others, we
cause difficulty for them and for ourselves.
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 Considerations in Ethical Communication
Mon
(Johansen, 16)

Tue
5. Ethical Communicators Do Not Falsify Information.
Wed Worse than the distortion of information is falsifying
information. Failing to find information useful to our
Thu
goals, we make it up. This is a form of cheating;
therefore, it should by all means be avoided.
Fri

Wknd

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 Considerations in Ethical Communication
Mon
(Johansen, 16)

Tue 6. Ethical Communicators Respect the Rights of Others to

information.
Wed A respect for truth and an ethical consideration of others also means
respecting the rights of others in regard to information and access to
Thu information. Collecting information is an integral part of the
research process, but stealing information is theft, taking something
Fri
that does not belong to us. Beyond the personal act of theft, stealing
information is unethical because it prevents other people from
securing information and unnecessarily makes their lives more
Wknd
difficult.
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Mon

Tue

Wed

Thu Thank you!

Fri

Wknd

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