BATTERY HO TO SIRF “OSAKA” (SLOGAN) THAT’S CREATE IN YOUR MIND SENSORY

PERCEPTION
MUSHKIL SE MUSHKIL DAAG BHI SAAF
KARDEGA BRIGHT SAB RIGHT KARDEGA: -
TM HI TO HO “UFONE”
JAHA MAMTA WAHA “DALDA”
ROOH AFZA:

• Rooh Afza’s recent ‘Zindagi Mubarak’ campaign by Hamdard Pakistan showcases the
unconditional love of a father for his daughter when he sends her Rooh Afza as a gift, so that
she does not miss the fragrance and flavor of home. This TVC devised by RG Blue
Communications took audiences by storm, and the Mubarak platform was extended
to Ramzan Mubarak, Dosti Mubarak engaging the daily relationships of life.
• 
• Everything began in 1906, when a red syrup was introduced by a small matab in India.
• 
ROOH AFZA IN EARLY STAGES IN USE RED
SHARBAT:
Re-Positioning of Rooh Afza:
RE-POSITIONING:

• After Partition, this refreshing syrup was launched in Pakistan by Hamdard. The
advertising campaigns of the first two decades were based on functionality, taste,
color and being the drink of the East.
• 
• Then Rooh Afza RE-Launch In Karachi By Hamdard, Only Hamdard Know How to
make Rooh Afza, And the other drinks Only look-alike drinks that meet by only
color, but not the taste, aroma, like Jam-e-Shireen, Naurus Sharbat only color are
same.
RE-POSITIONING HORLICKS: -

• The launch in Pakistan was done without much pre-launch research, which
also contributed to the lackluster performance of Horlicks. Only informal
research was done before launch comprising analysis of retail audit data
bought by GSK in order to gain some knowledge about the retail market for
edible items and health drinks. No post launch surveys were conducted on
consumer perception of Horlicks in Pakistan since its launch.
REPOSITIONING HORLICKS: -

BEFORE OFFICIAL LAUNCH IN PAKISTAN, HORLICKS WAS

POSITIONED AS A MEDICINAL DRINK FOR THE ELDERLY PEOPLE
DUE TO THE LIMITED SCALE OF GREY IMPORTS AND LACK OF
AWARENESS AMONG COMMON PEOPLE ABOUT ITS TRUE USE.
THIS PERCEPTION WAS DEVELOPED BECAUSE DOCTORS USED TO
PRESCRIBE IT TO ELDERLY PEOPLE AS A FOOD SUPPLEMENT DUE
TO ITS HIGH ENERGY CONTENT.
Horlicks For Older: https://youtu.be/e4xQHgy6zGQ
HORLICKS TARGET FOR CHILDERN:
HORLICKS TARGET FOR CHILDERN
ENERGY: -
RE-POSITIONING OF TIBET:
2. FIND PRINT ADS OR TVC DEPICTING
PRINCIPLES OF SENSATION

• THESE ARE AS FOLLOWS:

• NESCAFE
• SHAN MASALA
• STING
• FAIR & LOVELY
• SERVIS SHOES
NESCAFE COFFEE :
NESCAFE PRESENTED THE CONCEPT OF “JAAGO APNY LIYE “ AND EXPLAINED IT VERY WELL THAT WE ALL HAVE
TO WAKE UP DAILY BUT WE MUST GET UP FOR OUR SELVES TO START A NEW DAY WITH A NEW ENERGY .
SHAAN MASLAA :
SHAAN IS AMONG THE BEST MASALA PRODUCING BRAND IN
PAKISTAN . THEY ALWAYS COME UP WITH NEW AND
SENSATIONAL ADVERTISING & MARKETING SKILLS TO ATTAIN
ATTENTION OF THERE CONSUMER.
STING ENERGY DRINK :
STING IS THE MOST SELLING ENERGY DRINK IN PAKISTAN AND A SUCCESSFUL
PRODUCT WHICH HITTED IT’S RIGHT AUDIENCE ON A PERFECT TIME WITH A VERY
POCKET FRIENDLY AND ECONOMIC PRICE . AND THERE ADS ARE ALWAYS A MOTIVE
TO ENHANCE THEIR DEMAND .
FAIR & LOVELY :
FAIR & LOVELY IS A FAMOUS FAIRNESS CREAM BRAND FOR WOMEN’S AND IT’S ALSO
GOT SOME OF ITS PRODUCTS FOR MEN CARE BUT IT’S BASIC AUDIENCE IS WOMEN .
THEY ALSO PARTICIPATE IN VARIOUS ACTIVITIES FOR WOMEN EMPOWERMENT .
THEY ALWAYS PRESENT A UNIQUE AND A IMPORTANT IDEA FOR WOMEN IN THERE
ADS .
SERVIS SHOES :
SERVIS SHOES IS A FAMOUS SHOES BRAND OVER PAKISTAN AND
THEY ARE CONTINUOUS ATTAING THE ATTENTION OF THEIR
AUDIENCE BY THEIR EYE CATCHING ADS .
•Instrumental
Conditioning
•Instrumental Conditioning:
It is a learning process in which the actions of a person

is being change by it is the effect of what does the

person do.
EXAMPLE OF TV COMMERCIAL THAT SHOWS
INSTRUMENTAL CONDITIONING

• https://youtu.be/w0EPwaR1_rY
• https://youtu.be/y2Qm1I2amfQ
 As you watched the TV commercial, it shows that the boss is not eating all

his food and imagine that day by day it will be thrown away knowing that

many people can't afford to eat delicious food and some are experiencing

hunger.

 When the boss witnessed what does his employee doing with the leftover

foods, since he can't eat them all,

 He was changed by reality and initiated to leave a generous amount of food

so that it can be eaten by the employee.

• Through this, we can see that the employee is shaping his boss to understand the
consequences of what he is doing and what does reality teaching us.

• Then it was a good reinforcement to the boss for he realizes the importance of

leftover foods and if we have done good in favor of everybody we are helping

some people to fulfill their hunger and helping society to less wasted food every

day.

• We become aware and as a response, we will do the right thing to help.

SUBLIMINAL PERCEPTION: -