TASA ROYALE

COMPANY
BUSINESS
PLAN
RICANHEL CRUZ
M I C H A E L J O H N J A B A G AT
J A K E L L O Y D J A B A G AT
D R A N R E B TA M PA R O N G
 THE
BUSINESS
Tasa Royale is a company that values and practice
good wellness and are dedicated to give service and
promising products that will give satisfaction to the
dearest consumers who are health-conscious coffee
enthusiasts. We aim to produce a high-quality
product with a fair market value and offer
consumers a healthier version of coffee that will
satisfy their thirstiness and guarantee wellness
RI
C THE
Tasa Royale is incorporated by four marketing individuals in Cagayan
A
JA
PEOPLE
de Oro City, and it is evenly owned by— Ms. Ricanhel Cruz, Michael
John Jabagat, Jake Lloyd Jabagat, and Dranreb Tamparong.
All of them are graduates of Marketing Management in a reputable university in the city.

Ms. Ricanhel Cruz has experience in management and organization, and is a part time inventory associate at PwC.

K Mr. Michael John Jabagat has expertise in sales and marketing area.

Moreover, Mr. Jake Lloyd Jabagat is well experienced at costing and production area.

E
And lastly Mr. Dranreb Tamparong is an expert at financing and other area that involves financial administration.

NA
RD MJ
ORGANIZATION
AL CHART
 Funding Sought

Tasa Royale aims to earn a net profit that

amounts to Php500,000 in order for it to be
able to expand its operation in another area in
the city. This will be used for additional
equipments and financial needs for the new
branch.
Moreover, it also aims to earn stable and constant increase of annual

profit.
GENERAL
COMPANY
DESCRIPTION
MISSION
STATEMEN
T
"To serve and delight our
customers with healthy coffee
like kings and queens"
LEGAL STRUCTURE
AND COMPANY
• TA S A R O YA L E I S A C O R P O R AT I O N . I T I S B O T H A

HISTORY
M A N U FA C T U R I N G A N D S E RV I C E T Y P E O F B U S I N E S S .
• I t i s a n e w i n d e p e n d e n t b u s i n e s s e s t a b l i s h e d b y t h e f o u r m a r k e t i n g i n d i v i d u a l s i n C a g a y a n d e O r o C i t y.

• The owners are all health enthusiasts and coffee lovers.

• Drinking coffee has always been part of the routine of many individuals due to the fact that it boosts our energy levels and help us improve

p r o d u c t i v i t y. H o w e v e r, d r i n k i n g t o o m u c h c o n v e n t i o n a l c o ff e e c a n c o n t r i b u t e s e v e r a l h e a l t h i s s u e s t h a t m a y l e a d f o r o u r l i v e s t o b e a t r i s k . O n e o f

the adverse effects of taking too much conventional coffee is Gastroesophageal reflux disease. So, instead of sticking to the commonly used coffee

why not make a healthier version of it?

LEGAL STRUCTURE
AND COMPANY
• S E V E R A L O R G A N I C C O F F E E S A R E B E C O M I N G R A M PA N T
N O WA D A Y S I N T H E M A R K E T F O R T H E R E A S O N T H AT I T

HISTORY
I S M U C H S A F E R T O D R I N K A N D C O N TA I N S H I G H
A N T I O X I D A N T S , V I TA M I N S , M I N E R A L S , A N D O T H E R
N U T R I E N T S S U C H A S P O TA S S I U M . T H E D E V E L O P E R S
W H O A R E V E R Y M U C H P A R T I C U L A R A N D D E A R LY C A R E
F O R T H E H E A LT H O F E V E R Y O N E G O T I N S P I R E D T O
M A K E T H E I R O W N P R O D U C T T H AT I S M A D E U P O F
P U R E LY O R G A N I C R A W M AT E R I A L S . A L L O F T H E M H AV E
AGREED TO THE IDEA OF MAKING A COFFEE OUT OF
ROASTED CORN SINCE MOST OF THE PEOPLE ALREADY
T R I E D I T, A N D O N E O F T H E O W N E R ' S A U N T M A K E A N D
S E L L C O F F E E P R O D U C T S T H AT A R E P AT R O N I Z E D B Y
M A N Y. I T G E N E R AT E D A L O T O F P R O F I T S O T H E
BUSINESS OWNERS THOUGHT IT MIGHT BE GOOD TO
PRODUCTS
AND SERVICES
• Tasa Royale offers a healthy and unique kind of coffee
to its valued customers.
• The target market of this business are health enthusiasts who belong to middle class

and high class in the society.

• The business is advantageous because there are only few coffee shops that cater

organic coffee in the city. So this means that it has lesser competitors, in terms of

healthy brands exist in the city.

• Moreover, the main objective of the business is to serve the customers a healthy

coffee like kings and queens.

STRENGT
HS AND
COMPETE
• One of the pioneering company in the city
that produces and serves organic coffee to

NCIES
•
all healthy coffee enthusiasts.
New and interesting healthy coffee product.

• The staffs have pleasant personalities.

• Promotes health and wellness.

• Outstanding customer service .

• Best quality of organic coffee.

CHALLEN
GES
• The business has to beat the other coffee
shops or brands that sells conventional
coffee.
• It also needs additional funds to expand the business to other places in order to widen its brand and product.

• It needs a lot of marketing strategies in order to be known by many because it is a new brand or business.
LONG
TERM
• Tasa Royale visions itself to be the leading brand of
organic coffee in the city, and eventually in the

PLANS
country 10 years from now.
• Aside from that it also aims to develop more healthy coffee products along its

business line, and to broaden the choices of many valued customers who are healthy

coffee enthusiasts.

• To be able to reach this goal, the company has to formulate effective marketing

strategies, as well as financial plans in order to allocate the funds and resources

available properly.
 • The logo signifies the product and service that Tasa

COMPANY Royale wants to offer to its valued customers. The

LOGO
choice of colors or shades of peach which has a
blend of orange, yellow and white symbolizes
comfort, and the smoke in the cup simply evoke a
sense of warmth, joy, and youthfulness in every sip
that they take of Tasa Royale's healthy coffee—and
this is what the company wants to exemplify to its
valued customers. Moreover, the crown on the top
also signifies that every customer of the coffee shop
is treated and serve like queens and kings. Thus, the
crown depicts the quality of product and service that
Tasa Royale is providing to its customers.
MARKETING
PLAN
PRODUCTS/SE
RVICES
• Our product is organic coffee, under the brand name
of Tasa Royale. It serves healthy coffee to its valued
customers through both dine in or take out,
depending on what the customer preferred.
• Our motivation is to spread awareness towards healthy living. A lot of people are coffe lovers however, they are aware about

the consequences.One of the adverse effects of taking too much conventional coffee is Gastroesophageal reflux disease and this

is what our company is trying to advocate.

FEATURES
AND BENEFITS
Majority of Filipinos are coffee drinkers. Whether
it’s a form of social activity or simply a favorite
pastime, drinking coffee has become an inevitable
trend. With the popularity of coffee as a beverage
comes the cautious effort to reduce the amount of
6caffeine intake especially among health-conscious
consumers. Hence, we made an excellent coffee
which you can enjoy drinking without worrying
about caffeine. Coffito
 FEATURES
Corn Coffee helps improve and boost your health. It

AND BENEFITS
is made of Corn, Moringa leaves, Camote tops
leaves and is 100% organic.
Corn is packed with vital nutrients that provide energy, growth and development, and regulate bodily functions. Every 100 gram of corn coffee contains

carbohydrates, fiber, ash, protein, and antioxidants. It can control diabetes, prevent cardiovascular disease, lower hypertension, reduce cholesterol level,

and minimize risk of colon cancer.

 FEATURES
Moringa is rich in various antioxidants, including quercetin, a

AND BENEFITS
powerful antioxidant which helps lower blood pressure and
chlorogenic acid which helps moderate blood sugar levels
after meals. Moringa leaf powder can increase blood
antioxidant levels. It can also help to lower your cholesterol
levels, potentially reducing the risk of heart disease.
• Camote tops or “talbos ng kamote” provide ascorbic acid (Vitamin C) and Vitamin B to the body. But it also offers other vital nutrients like7Vitamin A, Vitamin K, B-Carotene, B6, Thiamine, Niacin, Zinc, Riboflavin, Iron, Folic Acid, Calcium, and Protein.
 CUSTOMERS
• Our ideal customers are of ages 18 to 60 years old
and above who enjoys drinking organic coffee and
are significantly health conscious. They are typically
adults, workers and college students who are organic
coffee lovers and finds coffee as a best companion on
relieving stress and anxiety.
COMPETITION
• We don't see tight competition of organic
coffee in the city, however those coffee
shops like Starbucks is a threat to our
product because people are used to buy
coffee at this stores. This is a challenge for
Tasa Royale.
PRICING
• We will price our product at an average
price, and based on the cost of raw material
and processing expenses incurred in
production.
PLACE AND
Considering today’s situation wherein we are facing an extreme barrier to

DISTRIBUTION
interact with other people face to face, Tasa Royale has come up with a
means that would be much convenient and easy to reach customers. We
will used social media platform, especially on facebook. The company

CHANNELS
will create a virtual store via facebook page where it will be convenient
for the customers to raise their concerns regarding with the company’s
product and service. We will also be teaming up with Food Panda for a
fastest and convenient way of delivering orders to the respective homes of
our valued customers. Also, the customers could also visit the store SM
Downtown, Cagayan de Oro City.
OPERATIONAL
PLAN
PRODUCT AND
PRODUCTION PROCESS
• The product that we used mainly come from
Bukidnon and selective area in El Salvador
city to guarantee a fresh moringa and camote
tops leaves.
 PROCESS FLOW
1. Select good quality moringa ang camote tops leaves.

2. Wash the leaves in running water. Separate the stalk of camote tops from the

leaves and discard the stalk.

3. Place them in a winnowing basket (bilao) and air dry for few days.

4. When dried, separate the leaves of moringa from its stalk.

5. Pulverize the dried lives using hands.

6. In a large wok, roast corn grains under medium flame.

7. When almost done, add the pulverized leaves and mix well.

8. Turn off flame and place the mixture in a large bowl.

9. Finely grind the coffee.

10.Weigh 20g of coffee and place in a tea bag.

LOCATION
Considering today’s situation wherein we are facing an extreme barrier to interact
with other people face to face, Tasa Royale has come up with a means that would
be much convenient and easy to reach customers. People nowadays are into social
media platform, especially on facebook. The company will create a virtual store via
facebook page where it will be convenient for the customers to raise their concerns
regarding with the company’s product and service. We will also be teaming up with
Food Panda for a fastest and convenient way of delivering orders to the respective homes of our valued customers. On the other hand, the customers have also the option to visit our store located at SM Downtown our store open at 7:30 am up to 8pm near at

the grand central but they are highly encouraged to adhere on the given protocol.
LEGAL ENVIRONMENT
• Tasa Royale accomplished legal
requirements on operating the business such
as permits and license. Also, it has authored
it health protocol along with the pandemic
crisis we are facing today. All customers
must wear facemask upon entering the store,
and the store will also provide sanitary area
for washing hands and alcohols.
PERSONNEL • We need skilled personnel in preparing a
coffee that has an experience or a certificate
that prove that he or she undergo a training,
one cashier probably a highchool graduate,
two waitress or waiter that has also a
experience in serving and last we need also
janitor to maintain the cleanliness of our
Tasa Royale store.
INVENTORY
• Tasa Royale ensured recordings on raw
materials, supplies, and all equipments to
keep on track on what is necessary to
purchase.
SUPPLIERS • Our suppliers of raw materials come from
Bukidnon and El Salvador. They are farmers
who grow coffee, moringga, and camote in
the province who signed in a contract with
Tasa Royale for a specific volume of these
respective raw materials.
• We don't see any potential shortage of raw materials because our raw materials for organic coffee is locally abundance in the

province.
CREDIT POLICIES
• Since the company is just new and starting,
we do not encourage for credit. We only on
cash from our customers.
TAB
•
LES PROJECTED CASH
FLOW STATEMENT
• PROJECTED INCOME
STATEMENT
• PROJECTED BALANCE
THANK
YOU