NGÀY 20 THÁNG BA NĂM 2020

BRAND
MANAGEMENT
Không gian làm việc chất lượng cho những nhân viên phi truyền thống
Bạn có biết?
4P
 PRODUCT

They have 5 types of cards:

• Classic Card
• Classic Plus Card
• Citi Passport card
• Superior Card
• Royal card
Service of Citigym
GYM
More than 50 gym machines of all kinds

YOGA
There are 40 basic and advanced yoga classes

GROUP X
There are more than 10 diverse Group X genres,
help members work out enthusiastically and burn
calories fastest in just 1 hour
 Citipassport card ( only have 24months)

PRICE

Classic card: (1 month, 3 months, 6 months and 14 months) Superior Card ( 24months,60months,120months)

Classic Plus Card ( only have 18 months)

Royal card ( only for 120 months)
TIMELINE FOR SIX MONTH
Plan 1:
The privilege of becoming a VIP member (first
100 people) of citigym will be sponsored a
short trip to Phan Thiet and use the gym
service there. 
Let a healthy life pass with meaning with citigym
Objective: To provide information and convey the
important message of health in life
Timeline: 01/02/2022 - 01/04/2022
Main activity: experience fitness space with citigym
Imc tools: Sale promotion. When you refer a friend
who successfully registers at citigym, you will receive When buying real estate, apartments,
villas of novaland, you will get 1 month
10 training sessions with PT. free experience of citigym service and
invite 2 more people (at the same time)
and get 30% off if you register right away.
that training month.
Plan 2:

Workout with Dang Van Lam have a healthy summer 

Objective: Emphasis on body shape and beneficial
effects of gym 
Time: April 1, 2022 - June 1, 2022
Main activity: introducing facilities at citigym 
Imc tools: Advertise. The MV will be the image of Van
Lam experiencing using machines at citigym. 

Message: through exercise to have a beautiful body, it

will help us to be more confident and full of energy. “Get
fit for life not just for summer” message appeared last.
Plan 3:

Get fit with Viet Nam next top model  

Objective: convey the message to attract customers
who are passionate about beautiful body.
Timeline: June 1, 2022 - August 1, 2022 
Imc tools: Sponsorship. 
Main activity: sponsoring practice space for
contestants during the program participation
Message: Fit is not a destination. It's a way of life.
 Poster in the mall (elevator, LCD-frame)
Posting some pictures of
Using public advertising media artists practicing at citigym

50 T RIỆU V NĐ 75 T RIỆU V NĐ

Thuyết trình là công cụ giao Thuyết trình là công cụ giao

tiếp. tiếp.

Billboard Choose singer Toc Tien to represent the brand.

Website: health and life, health blog...