SPORTS TRACK

Why do we need to study sports?

• 1. Sporting events are different for every person.
• What other industry sells to fans/consumers that have
loyalty beyond reason? That associate the win of the
team to personal achievement? You hear “We won!”
from the sports fan that has no direct influence on the
team’s win. Seems normal right? However, you don’t
hear “We increased sales and decreased operating
expenses from last quarter!” from the owner of a new
car. Sports fans are acceptably irrational.
Why do we need to study sports?
• 2. The product on the field/court cannot be
guaranteed, and consumers are happy about it!
• If the team loses you may hear the following from a
fan: “That’s ok. We will get ‘em next time!”. If the
chicken is undercooked at a restaurant, you don’t
usually hear “That’s ok. Next time they will fix it!”
Without uncertainty and competition, sport is not
interesting to watch!
Why do we need to study sports?
• 3. Sporting event extensions are often more important
than the game itself.
• There is always a winner, and there is always a loser.
Half of the fans will always be upset about the
outcome of the game. Therefore, sport businesses
need to sell the “sizzle” to the fan’s, even when the
steak is not so good. In other words, the entertainment
surrounding the game is just as important as the game
itself.
Why do we need to study sports?
• 4. You cannot sell a ticket to yesterday’s game.
• Once the event happens, it’s gone. The sport event is
created by teams, and consumed by fans, at the same
time. It is important to meet fan expectations. Fans
want a quality event as well as high levels of
competition on the field/court. The only way you sell a
perishable ticket to another event is to meet their
expectations the first time.
Why do we need to study sports?
• 5. You cannot high five yourself!
• Sporting events are rarely attended alone. People
consume many products alone, but sport is a
community based product. People identify with teams
like it is their clan, their community, or their family.
They celebrate success the same as they do their
failure; together.
What can you do after SHS?
• . Coach
- Coaches teach athletes what they need to know to be
successful at their sport, prepare them for competition, and
guide them through the game, if necessary.
. Fitness Director
- Fitness directors oversee all aspects and operations of
gyms and health clubs.
What can you do after SHS?
• . Photojournalist/Sports Photographer
- A photojournalist takes photographs of people,
places, and events for media purposes. A sports
photographer is a photojournalist who specializes in
sporting events.
What can you do after SHS?
• . Physical Therapist
• Physical therapists help patients to manage their pain and
recover from sickness, injuries, and surgeries through
rehabilitation.
What can you do after SHS?

• Sports Psychologist
• Sports psychologists work as part of a collaborative team
to increase the mental well-being of athletes, as well as
non-athletes.

• Statistician
-Statisticians rely on advanced mathematics in order to
examine and evaluate data.
What can you do after SHS?
• Umpire/Referee
• Umpires and referees are responsible for providing fair
judgments in athletic events.
What can you do after SHS?
Athletes who can represent our country