III.

AUDIENCE ANALYSIS
• The primary target of this Development Communication Plan are the
residence of the lower barangay in Balanga City, Bataan. The lower
barangay in Balanga City, Bataan are considering flood-prone area.
The flooded area in Balanga City, Bataan is namely, Tenejero, Ibayo,
Malabia, San Jose, Pto. Rivas and Tortugas. When typhoon Ulysses
passed in Bataan they are the most affected barangay’s.
• According to Ernie Esconde of Typhoon Ulysses left more than P88
million in damages to agriculture in this province,
the provincial disaster risk reduction and management office reported
Saturday. PDRRMO chief Josefina Timoteo made the report to Gov.
Albert Garcia as head of the provincial disaster risk reduction
and management council. She said the provincial agriculture office
submitted its assessment on the damage to crops and fisheries in 11
towns and one city in the aftermath of the typhoon.
The toll on rice crops was placed at P34.51 million, corn at
P0.542 million, cassava at P0.11 million, fisheries at P5.6 million, high
value crops at P47.98 million, for a total of more than P88.695 million.

Timoteo said, there were 1,562 families or 6,438 individuals affected

by Ulysses. Mostly residing in coastal areas, they were preemptively
evacuated for fear of storm surges.
IV. Communication Objectives
Audience Behaviour Condition Degree

The residence of lower Learn and be aware of Three (3) to Six (6) At least 50% of the target
barangays in Balanga the causes of flood in the months after the flood group should be able to
Bataan City and eventually be of prevention program, the learn the causes of flood
help to lessen the City’s excessive flooding and eventually prevent
excessive floods in the will be lessened the excessive flooding in
city the City.
• The general objective of this Development Communication Plan is as
follows:

In six months, people in Balanga City, Bataan is learned to care about

our nature. Like putting their trash in the proper place and clean their
drainage. Make them aware of the cause of the flood in the City and
eventually be of help to lessen the excessive floods in the city.

• To make the residence aware on the cause of the flood in the Balanga
City, Bataan.
• To help them lessen the excessive floods in the City.
• To give a knowledge on how to prevent floods.