STRATEGEA BRANDING

LEADERSHIP Samira Hadid

DURING A
August 9, 2025
9:00 a.m. Founder and CEO
Sheetal and Partners, Inc.

CRISIS
Leading your organization amid uncertainty

www.reallygreatsite.com
HOUSE RULES
While waiting for others to come in, here are some rules
and reminders to keep in mind.

01 Turn off your camera and microphone.

Feel free to type your questions

02 in the chat box.

Questions will be entertained at

03 the Q&A after the presentation.
TODAY'S AGENDA
What we'll learn:

01 02 03 04 05 06
What is crisis What makes a What an How to prepare How to How
leadership crisis effective crisis for and prevent respond organizations
leader does a crisis can learn and
grow from
crises
ABOUT ME

I'M SAMIRA,
FOUNDER AND CEO
OF SHEETAL AND
PARTNERS,
Our firm trains
essential skills.
young INC.
leaders across sectors on

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with your teammates or co-presenters. Share tasks and work
simultaneously to create a powerful presentation.
PART I
Defining crisis leadership
WHAT IS CRISIS
LEADERSHIP?
It's how a leader deals with an unpredictable event
that threatens the organization and the public.

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WHAT IS A
CRISIS?
A difficult or dangerous situation that needs
serious attention
CRISIS
EXAMPLES
Crises can range from natural disasters to
epidemics to cybersecurity attacks

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CRISIS Crisis management is concerned with the short-term
response. Crisis leadership is about long-term

LEADERSHIP AND
planning.
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presentation to emphasize ideas and make them even more
CRISIS memorable.

MANAGEMENT
 PART II
Understanding the different phases of a crisis
 EVALUATE PREPARE
RISKS TO THE FOR
ORGANIZATION. EMERGENCIES.
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In a survey on the impact
of the pandemic on their
organizations,

62%
used a crisis response plan

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 Implement your crisis response plan. Get in

RESPONDIN touch with your team.

Pre-record your Canva presentation to present

G TO A
anytime, anywhere.

CRISIS Remain calm and optimistic.

Add audio or record yourself talking over a
presentation, then share your video with everyone.

Show empathy and communicate effectively.

It’s excellent for capturing audiences

beyond a one-time event.
EFFECTIVELY
LEADING Inspiring
20%
Decisive
20%

THROUGH A
What do people look for in an
outstanding leader
CRISIS

Empathic Adaptive
20% 20%

Employees want a leader who is empathic to their

own situation.
Visualize complicated and dense information with graphs
and charts. These are visual aids that help add more context
Reliable
to the topic you are discussing. 20%
LEARNING FROM A
CRISIS
Unusual events such as the current pandemic are
opportunities to grow.

50

40

30

20
A number of organizations have seen growth in
spite of the crisis.
10
Visualize complicated and dense information with graphs
0 and charts. These are visual aids that help add more context
Item 1 Item 2 Item 3 Item 4 Item 5 to the topic you are discussing.
COMMUNICATI
NG IN A CRISIS
IS VITAL.
That's where firms like
Strategea Branding come in.
 SUMMARY

Leading through a Plan for different Communication Be proactive rather Look at the crisis as
crisis is more than situations. with all than reactive. an opportunity to
managing unusual stakeholders is learn, grow, and
events. important. transform.
A CRISIS IS A
MAKE-OR-
BREAK
MOMENT.
How would you want to
be remembered as a leader?
THANK YOU!
Email us at hello@reallygreatsite.com
if you have more questions.
 YOUR SHEETAL
Samira Hadid
AND PARTNERS
Founder and CEO INC.
Contact TEAM
us for your leadership
and career coaching needs

Hannah Elmore
Senior Partner

Nicholas Newak
Junior Consultant
 STRATEGEA BRANDING

CERTIFICATE OF PARTICIPATION
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PARTICIPANT'S NAME
for successfully attending the workshop on (insert topic).

Name of Workshop Facilitator Date of Workshop

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