YMCA

Devilish Innovators

August 5th, 2021

OGL 355: Group 11
Professor Bill Erwin
Arizona State University
Welcome to the YMCA
Non-Profit Organization

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 Agenda
What we will talk about:
• Who is YMCA
• Their Organizational Structure
• What Leadership Looks Like
• Environmental Analysis
• SWOT
• Competitive Advantage
• Recommendations
• Wrap Up & References

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Introduction
Who They Are
The YMCA organization has been around a long time,
and they serve a large audience across the globe.

• Founded in 1844

• Global non-profit organization

• Serves all ages of the community with
focus on the youth
• Promotes healthy living
• Encourages social responsibility

• Adapt to change and cultures 4

 the Association the Knowledge
Organizational Structure the International
Advancement Management
Group
Group Group
The YMCA of the USA is a
non-profit organization the
offering various services to the Leadership the Membership
Organizational
local, independent YMCAs Development and Program
and Management
through America. Group Development
Consulting Group

Hopkins, Charles Howard, History of the YMCA in North America. New York: Association Press, 1951. 5
Leadership

Kevin Washington
President & CEO

https://www.ymca.org/who-we-are/our-leadership/executives/Kevin-Washington
National Board of Directors Identify,
Cultivate Educate Evaluate
The board of directors are and Recruit
very important to the YMCA
that they can expand and
build robust programs for
the youth and families Familiarize Rotate Celebrate
across the country.

YMCA. (2021). The Y. Retrieved from ymca.org: https://www.ymca.org

 Environmental Analysis
• Threat of Entrants: Low Threat
• The YMCA’s model is hard to replicate
• Variety of services

• Bargaining Power of Buyers: High Threat

• Selected services offered by a variety of small non-profits and government
funded organizations

• Bargaining Power of Suppliers: Low Threat

• Required operating supplies are generic and easy to access

• Threat of substitute products: High Threat

• Substitute services are easily replicated by churches, after-school programs,
parks and rec, etc

• Industry Rivalry: Low Threat

• International status
• Unique model

• Target Market 8
• Primary focus is children and young families
• Also focus on the elderly and at-risk population
SWOT

Strengths Weaknesses
• Reputation • Reliance on Volunteers
• Number of Locations • Reliance on Donors
• Brand • Non-Profit restrictions may impact ability to
• Community Relationships adapt quickly
• Sustained Partnerships • Budget restrictions

Opportunities Threats

• Growing communities • Local Service Offerings

• Expanded Services • Local Gyms
• Liaisons with local schools/recreation • Location in certain areas
centers
ADD A FOOTER 9
SWOT (CONT’D)
STRENGTHS
• Strong association globally

• Established brand that allows it to stand out from its

competitors

• Relationships with existing and expanded

communities sustained community partnerships with
11 million community members served annually

• Programs and services supporting every stage of life

across the U.S.
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 SWOT (CONT’D)
WEAKNESSES
Although the YMCA has set itself apart from others and established itself as a strong organization, just
as any other entity, it also has weaknesses.

Reliance
• The YMCA is reliant on donors and
volunteers to assist in the daily
functions of serving the communities.
Without these sponsorships, funding
would be a challenge as well as
services provided.
Restriction
• It is also impacted by the restrictions
placed on non-profit organizations and
budget restraints. These restrictions
require strict formalities to be followed
to continue their non-profit status.

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SWOT (CONT’D)
OPPORTUNITIES
• Surrounding communities which continue to grow.

• Expanding services by continuing to collaborate with

local schools and recreation centers such as; local
classes specific to the region and age groups like
martial arts and various levels of swim classes

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YMCA. (2021). The Y. Retrieved from ymca.org: https://www.ymca.org

 SWOT (CONT’D)
THREATS
As all factors mentioned above play a role in the success of the YMCA, so do the threats which are
vital in ensuring they are identified and the necessary steps to address them. Although they appear to
be minimal, they could be impactful.

Local Competition Location

• A few of the threats identified are local
service offerings such as after school
programs, local gyms which may
appear more enticing to adults, and
locations in certain areas.
• In addition, certain locations may be
harder to reach for members of the
community and there may be local
services offered closer that would be
competition to the YMCA.

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Competitive Advantage
• The focus of analysis at the YMCA is
internal in that they look at how they can
build on their reputation to grow their
current state and reputation in the
communities they serve.

• They identify their capabilities to expand

services to grow profits.

• These key points define the YMCA

competitive advantage as being
Resource-Based View, or RBV.
Competitive Strategies and Competitive Advantage. Strategy Formulation and Implementation
Volunteers
“The Y encourages individual
involvement and investments that support
and lead critical overarching work in the
community, all in an effort to increase the
number of people we reach and the
impact we make. In fact, the Y mobilizes
570,000 volunteers each year.”

YMCA. (2021). The Y. Retrieved from ymca.org: https://www.ymca.org 15

Global
“Ys in the U.S. partner with Ys around the
world to address social issues impacting
communities at home and abroad,and
engage young people to lead change.
Together, they provide critical services
and support to more than one million
people across the globe each year.”

YMCA. (2021). The Y. Retrieved from ymca.org: https://www.ymca.org 16

Community
“Each year, the Y offers more than
12,000 scholarships that teach children
life-saving water safety skills to children
most at risk of drowning. We also help
people improve job-readiness and
earning potential through adult literacy,
GED prep and job training programs.”

YMCA. (2021). The Y. Retrieved from ymca.org: https://www.ymca.org 17

RECOMMENDATIONS
We present three recommendations which exploit our strengths to address critical
weaknesses, opportunities, and threats.

COMMUNITY OUTREACH ADVERTISING CAMPAIGN: VOLUNTEER

SUCCESS STORIES RECRUITMENT PROGRAM

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Community Outreach:
Pandemic

Meet Meet Local Needs

Address Address Effects of Covid Pandemic

Support Support the Family Unit

ADD A FOOTER 19
Advertising Campaign:
Success Stories

ACADEMIC ATHLETICS INNOVATION

ACHIEVEMENTS

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Volunteer Recruitment Program:
Sponsorship Packages for Businesses

VOLUNTEER FINANCIAL DONATIONS

TEAMS SUPPORT

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Conclusion
YMCA is largely affected by numerous factors in an external environment. 

YMCA is a well-respected non-profit organization.

YMCA is notorious for its generous efforts in the community.

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REFERENCES:
• Coulter, M. (2013). Strategic Management in Action (6th ed.). New York,
NY: Pearson.

• YMCA of the USA. The Y. (2021, July 13). https://www.ymca.net/

• Thompson, A.A., & Strickland, A.J. (1989). Competitive Strategies and

Competitive Advantage. Strategy Formulation and Implementation: Tasks
of the General Manager (4th Ed., pp. 122-156). Homewood, IL: BP/Irwin

• The Y. Organizational Profile (2013). Retrieved from:

https://www.ymca.net/organizational - profile

• Welcome to the y. YMCA of the USA – A Leading Nonprofit Organization.

(n.d.). https://www.ymca.org/.

• YMCA Annual Report 2020. YMCA International – World Alliance of

YMCAs. (2021, July 5). https://www.ymca.int/.

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THANK YOU!
From the Devilish Innovators
Kristin Ahlstrom
Helen Rossiter
Anne Pacheco
John Autry