English 10

Persuasive
Language
Quarter 2: Module 1 :
Observing Language of Research, Campaigns, and Advocacies

Prepared by:
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Mae Angeline C. Milan

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A D V E R T I S E
 What is Persuasive
Language
● It refers to the language the author uses to
influence either through speaking or writing. It
includes the techniques the author used to
convince the reader to believe his ideas or point
of view about an issue.
● Through persuasive language, conviction of
one’s belief is done, therefore making others
agree with one’s opinion.
● It is established by presenting facts, shared
values, accepted arguments, and concluded
ideas.
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 Purposes of
Persuasion
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 1. Call to Action
It refers to using language in doing something to achieve
a goal or deal with an existing problem.

Example:
Let us work together in nurturing the youth in our
community for a better future. Decide for the
younger generation.
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 2. Make a Change
It is the use of language to make people realize make
something out of the usual.

Example:
Look at the effects of illiteracy among people, we
certainly do not want the future of the Filipinos to
suffer from ignorance.
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 3. Prove Something Wrong
It refers to how you prove your stand by contradicting
the opposition.

Example:
Education in the new normal may be different, but it
will surely develop a better generation who is willing
to adapt and to adjust to specific circumstances.
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 4. Create Interest
It is using persuasion to spark interest and attention to
the writer’s point.

Example:
The distance learning has promoted digital
awareness among the young and young and old.
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 5. Get People to Agree With Your Point
It is when a writer uses language to persuade and
convince people to agree with his point.

Example:
We are optimistic that the learners will realize that
this new normal in distance learning will put their
generation in history.
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 Techniques
in Persuasion
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 1. Flattery
● It is a persuasion technique developed by complimenting
your audience.

Example:
The determination of learners to pursue education despite the
challenges surpasses many expectations.
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 2. Opinion
● To state one’s opinion or stand is a persuasive technique of
putting a personal viewpoint often given as a fact.

Example:

In my perspective, quality education is a right of every child.

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 3. Emotive language
● The writer’s vocabulary plays an important part in persuasion. Words in
forms of descriptions are used to relate a particular emotion for the
audience/reader to feel. This may also include words that appeal to the
senses or imagery. In this technique the words create interest and
excitement in order to persuade the audience.
Example:
Though classes are done virtually, every child awaits learning
something new with much joy and excitement.
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 4. Exaggeration
● This technique includes use of exaggerated language for
effect and appeal.

Example:
Many people with big hearts willingly shared their blessings for
the children.
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 5. Groups of three
● It is believed that our minds process information in patterns.
With these descriptions, statements, example etc. that come
in threes are said to be more persuasive. This is how the use
of three points or reasons to prove your argument becomes
a persuasive technique.
Example:
Most children are willing to defy the odds, to take the
challenge, and to surpass their limitations to continue learning.
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 6. Personal pronouns
● It is the use of personal pronouns such as “I”, “we”, and “you”
to make the connection to your audience. This manifests
person’s involvement as opinions or point of views are
stated. This is also referred to as the inclusive language.
Example:
I am convinced that you, the young ones, are the asset of this
nation. We rely on your decisions.
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 7. Repetition
● Repeating words to emphasize a point is one kind of
persuasive technique. It reinforces the ideas as well as
produces recall among the audience.

Example:
As what Edward Murrow had said, “To be persuasive, we must
be believable; to be believable, we must be credible; to be
credible, we must be truthful.”
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 8. Rhetorical questions
● A rhetorical question is a question which is asked not for
answers but for the effect it will create to the audience. It is
used to give emphasis and to make the audience think about
the topic.
Example:
How many years do we have to wait for this to end?
Who else will accept these challenges for the sake of learning?
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 8. Facts and Statistics
● Factual data in forms of statistics, research findings, and
credible sources are used in a persuasion shows a strong
support to one’s belief or opinion.
Example:
On November 20, 1989, world leaders made a stand to ensure
that children around the globe be allowed to grow, learn, play,
develop, and flourish with dignity.
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 TRUE TO THAT!
Read and analyze the given statements about persuasive language. Write TRUE if the statement is
correct, write FALSE if it states otherwise.
TRUE
______1. Persuasive language is used to convince readers to believe the writer’s opinion.
FALSE
______2. We use persuasion to call for change, but we do not do it to stir up sympathy.
TRUE
______3. We try to prove something by presenting facts that support our opinion.
TRUE
______4. Persuasive language may be used to promote campaigns.
TRUE
______5. Persuasion entails credibility through research and shared values.
TRUE
______6. Facts and statistics are important in persuasion.
FALSE
______7. Repetition is used in persuasion for flattery.
TRUE
______8. We use persuasive language to call on people to join us and make a change
TRUE
______9. When persuading the audience, your opinion may just be a point of view with truth as basis.
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______10. Rhetorical questions have strong persuasive power.

TRUE
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― Ma’am Milan
Thank you!
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