Comparative study of HR

activities between KFC &

McDonalds in UAE
NAME
COURSE
INSTITUTION
D AT E
 1. Introduction
The Human Resource is a fundamental asset for a
business organization in any sector.
The competitiveness, productivity, and
performance of the human resource necessitate
effective training and development practices.
The aim of the study was to study the training and
development practices at KFC and McDonalds.
 Cont’d
 McDonalds
McDonald’s is one of the most successful fast food
restaurants established in 1955 in the US, and in
1994 in UAE.
The employees at McDonalds are recruited from the
divergent backgrounds using robust mechanisms.
 Kentucky Fried Chicken (KFC)
KFC was founded in 1952 in Louisville, the US, and
in the UAE in 1973.
The company equally values its employees as the
core assets in the achievement of goals.
 2.The HR Department

The HR department in any organization is mandated

to maximize the productivity of employees and
address the various issues that affect them.
Roles include; HR planning, job description
evaluation and design, recruitment and selection,
training and development, and compensation and
benefits management for employees.
 Cont’d
 McDonald’s Recruitment and Selection
Internal methods are used to recruit top level
management employees within the company based
on performance, while external method is used to
recruit externally.
 KFC recruitment & selection method
KFC recruits both internally and externally.
Employee recommendation and word of mouth
are used for internal recruitment, while
newspapers and magazines are used for external
recruitment.
3. Orientation, training, & compensation
practices
 Orientation
Orientation in HRM refers to planned introduction
of new hires to the designated jobs, the
organization, colleagues, and other staff members.
 McDonald’s Orientation process
The orientation is structured and involves flexible
schedules, and is largely hands-on-the job.
 KFC’s orientation process
This process is also used to introduce the
employees to the available training and
development programs offered by the company.
 Training & Development
It is defined as a system utilized by an organization to
enhance employees’ on-the-job performances and
skills.
 McDonald’s training and development
They are comprehensive and structured by design, and
also accredited by recognized bodies in the UAE.
Certificates are offered after completion of different
level programs.
 KFC training & development
They are both face-to-face and web-based and involve
the use of virtual reality classroom to build on the
philosophical premises of the organization.
 Benefits & Compensation practices
Compensation practices refer to benefits, salaries and wages
that the workforce is provided for performing a particular
tasks.
 McDonalds
McSave Profit Sharing and Savings Plan initiative at
McDonald’s is the employees’ money market fund.
There are also Vision Supplement plan, accident, and dental
covers.
 KFC
Benefits and compensations at KFC are offered on the basis
of performances.
Offers Reward Programs, Vertical Skills Program, and non
monetary bonuses.
 5. Performance appraisal

Performance appraisal refers to the processes of analysis of

worth and contributions of an employee on the job.
 McDonalds’
McDonalds appraises its employees’ performances
semiannually.
The organization establishes and defines standards for the
employees to meet.
 KFC
KFC utilizes the Management By Objectives (MBO) and the
360 degree Feedback 360 tools.
Techniques used for learning and to determine employees’
weaknesses and strengths, and also as a performance
appraisal instrument.
 Issues in employees performance appraisal
At KFC, issue identified is inconsistency of ratings,
and deviation of the set standards with
supervisors/colleagues.
Poor training of trainers also posses a challenge ate
KFC.
At McDonalds there is poor policy frameworks,
and poor training of personnel to conduct
appraisal.
 6.Data analysis
The research adopted a mix research methods.
Personal survey interviews were used for primary
data.
Critique of literature was used to gather secondary
data.
 Findings and discussion
 The findings of the analysis indicate that training
and development practices at KFC are more
comprehensive than those at McDonalds.
 7.Conclusion & Recommendations
Training and development plays a very essential role
for an organization and serves as a competitive
advantage.
Based on the outcomes of the analysis, the following
recommendations are presented for McDonalds to
enhance its training and development practices;
(i) Increase frequency of training programs.
(ii) Make certain programs mandatory for all.
(iii) Introduce new programs
(iv) Increase use of blended learning to enhance
flexibility and employees’ experiences.
 References
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impact of human resource management practices and career
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Gaur, A. V., & Rajendra, S. (2021). A LITERATURE REVIEW ON
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Corporate Social Responsibility (CSR) Survey—KFC,
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