Capsim Simulation

Team Eerie (Group 5) :

CEO - Sham Lakshaman
CMO – Shreya Sharma
COO – Gursimran Kaur
CFO – Vidhi Balwani
HR Head – Shubham J Pampattiwar
TQM Head – Sameer Walia
 Production Focus was to increase market share and get
more sales.

Decisions
We estimated a growth rate of
approximately 20% and thereby aligned the
production numbers so use of second shift
Product
capacity is minimized.
s Round 0 Round 1 Round 2 Round 3 Round 4

Eat 66% 86% 94% 91% 110%

We focused on adding capacity because it
Ebb 129% 139% 111% 89% 121% takes a year to go into effect. However, due
to overestimation of production and reduced
Echo 45% 85% 155% 81% 96% sales, we got bogged down by heavy emergency
loan.
Edge 73% 76% 154% 86% 115%

Egg 63% 81% 125% 104% 156%

Eicher - - - - 99% We increased automation to make labor

cheaper for the low-end and traditional
segment.
R&D Decisions
• Since the initial rounds our strategy was to shift all current products for placement
within the fine cut circle
• We launched the product ‘Eicher’ in traditional segment in order to capture the market
share of that segment
• We always tried to reposition our products towards the long-term prospective

Performance & Size

MTBF
• Our strategy from the initial rounds was
to set the MTBF as per the weightage of
importance given to it in the CAPSIM
Courier
• For the performance segment, we took the
maximum MTBF value since the weightage of
the MTBF was highest
• We considered the values for Performance
and Size for each company by looking at the
Industry Condition Report for customers’
requirements for each segment of the
market.
• As low-end segment customers want low-
priced product and the age can be a bit
high, so we have not upgraded the low-end
segment very often.
• The high-end segment customers want the
best technology in products and new design
every year, so for this segment, we took
maximum value for performance.