DYANDRA ACADEMY

Connecting Vocational Potential

SOCIAL MEDIA :
INSTAGRAM
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Digital Marketing & Create Great Video Marketing & Copywriting,

Content Marketing Content Podcasting Bloging, & SEO

5 6 7 8

Instagram Tiktok Website, E-Mail Youtube, Facebook, &

Marketing, Twitter
Google Analytics

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ORGANIZATION AS AUDIENCE
PERSON

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Engaging Videos Shareable Story Visual Aesthetics Music & Dance
1x / minggu 1x / hari 1x / hari 1x / hari

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30% 20% 20% 20% 10%
Edukasi Promosi Interaksi Inspirasi Emosi
Materi Pembelajaran Fasilitas Sekolah Polling / Survei Cerita Inspiratif Cerita Lucu
Tips / How-To Profil Guru Tanya Jawab Guru Prestasi Siswa Percakapan Lucu
Informasi Bermanfaat Kegiatan Games Testimoni Alumni Selingan /
Sekolah Hiburan

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01 02 03 04
Content Content Online Traffic To
Awareness Engagement Community Website

(Followers)

● Traffic /
● Reach ● Likes ● Followers
Visit
● Impressions ● Comment ● Unfollowers
● Sessions
● Views ● Save
● Source /
● Share
Medium
● Engagement Rate % ● Bounce Rate

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 Instagram Best Practices

Sudah Sesuai? Sudah Sesuai?

1 Menggunakan visual
5 Konsisten
atau desain yang memposting 1x
menarik dan jernih. per 1-2 hari.

2 Relevan dengan
6 Memanfaatkan fitur
target audiens yang Instagram Stories,
dituju. IG Live dan IGTV

3 Caption lebih pendek

7 Memanfaatkan fitur
dari Facebook. carousel untuk
konten panjang.

4 Gunakan 2 hashtag
8 Menyusun gambar
sekolah dan 3 hashtag sesuai tema warna
umum di setiap post. yang menarik.

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Dyandra Academy © 2021
01 Instagram Carousel 05 Instagram TV

02 Instagram Filter 06 Instagram LIVE

03 Instagram Stories 07 Instagram Ads

04 Instagram Stories Highlight 08 Instagram Guide

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Instagram Carousel Instagram TV

Instagram Filter Instagram Live

Instagram Stories Instagram Ads

Stories Highlight Instagram Guide

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Instagram Carousel Instagram TV

Instagram Filter Instagram Live

Instagram Stories Instagram Ads

Stories Highlight Instagram Guide

Dyandra Academy © 2021

Instagram Carousel Instagram TV

Instagram Filter Instagram Live

Instagram Stories Instagram Ads

Stories Highlight Instagram Guide

Dyandra Academy © 2021

Instagram Carousel Instagram TV

Instagram Filter Instagram Live

Instagram Stories Instagram Ads

Stories Highlight Instagram Guide

Dyandra Academy © 2021

Instagram Carousel Instagram TV

Instagram Filter Instagram Live

Instagram Stories Instagram Ads

Stories Highlight Instagram Guide

Dyandra Academy © 2021

Instagram Carousel Instagram TV

Instagram Filter Instagram Live

Instagram Stories Instagram Ads

Stories Highlight Instagram Guide

Dyandra Academy © 2021

Instagram Carousel Instagram TV

Instagram Filter Instagram Live

Instagram Stories Instagram Ads

Stories Highlight Instagram Guide

Dyandra Academy © 2021

Instagram Carousel Instagram TV

Instagram Filter Instagram Live

Instagram Stories Instagram Ads

Stories Highlight Instagram Guide

Dyandra Academy © 2021

Instagram Carousel Instagram TV

Instagram Filter Instagram Live

Instagram Stories Instagram Ads

Stories Highlight Instagram Guide

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 Facebook Instagram TikTok YouTube

Facebook Insights Instagram Insights TikTok Anaytics YouTube Analytics

Ads Manager Iconosquare Analisa.io TubeBuddy
Sprout Social Minter.io SocialBlade

Google Analytics

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IMPORTANT METRICS

Dyandra Academy © 2021

 IMPORTANT METRICS

Example

Content
Pillar Reach Impressions Views Interaction Likes Comments Share Saved
Name

Pre-Wedding Relationship 5,000,000 5,700,000 1,000,000 5,000 4,200 300 300 200

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 Tugas Mandiri

#TantanganHarian: Instagram

1. Silakan mempersiapkan laptop atau ponsel Bapak/Ibu.

2. Dari materi sebelumnya kita akan mencoba membuat konten Instagram menggunakan aplikasi Canva.

a. Silakan memilih salah satu dari materi di Content Planning sebelumnya.

b. Bagi yang menggunakan laptop silakan menuju ke halaman https://www.canva.com

c. Bagi yang menggunakan ponsel silakan unduh aplikasi Canva di Playstore/Appstore.

d. Mari kita mengeksplorasi aplikasi Canva terlebih dahulu, kemudian kita akan bersama-sama membuat konten visual

(foto atau video) sesuai materi yang telah diberikan sebelumnya.

3. Jika ada kendala, maka ajukanlah pertanyakan kepada pemateri.

4. Selamat mengasah kreativitas!

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 Tugas Mandiri

Tips: Membuat Akun Canva

Dyandra Academy © 2021

 Tugas Mandiri

Tips: Membuat Akun Canva

Dyandra Academy © 2021

 Terima Kasih

PT. DYANDRA PROMOSINDO

Jl. Gelora VII No. 15 Palmerah,
Jakarta Pusat - 10270
Phone: +62 - 21 - 3199 6077 / 5367 3111
Fax: +62 - 21 - 3199 6177 / 3199 6277