DYANDRA ACADEMY

Connecting Vocational Potential

 CONTENT MARKETING
DISTRIBUTION & EVALUATION
 Perjalanan Kita Sejauh Ini

1 2 3 4

Digital Marketing Create Great Video Marketing & Copywriting,

& Content Content Podcasting Blogging, & SEO
Marketing

5 6 7 8 9

Instagram Tiktok Website, Email Youtube, Content Marketing

Marketing, Facebook, DIstribution &
Google Analytics & Twitter Evaluation

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 Content Marketing Process

Content Placement Content Audience

Production On Promotion Reception
Website

Content
Evaluation

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 Evaluasi Content Marketing
Mencapai Target Mencapai Target

1 Materi Dilihat 6 Jumlah Pengunjung

Berapa Orang ke Website
(Reach) (Visitor/User)

2 Materi Dilihat 7 Jumlah Kunjungan

Berapa Kali ke Website
(Impressions) (Sessions)

3 Materi Diunduh 8 Jumlah Halaman

(Download) yang dikunjungi
(Pageviews)

4 Materi Video Dilihat 9 Tingkat

Berapa Kali (Views) Bounce Rate

5 Konsistensi Posting 10 Durasi Kunjungan

Materi Mingguan di Website
(Session Duration)

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 Content
Calendar

Month Week Release Date Topic Formats Content PIC Status

Senin, Membuat Laporan

Ready to publish
1 2 November Akuntansi PDF Keuangan Pak X

November
Senin,
Setting Mikrotik On progress
2 9 November TKJ Video Bu Y

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Apakah Website Sudah Dipasang Google Analytics?

www.gachecker.co
m

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 Content Marketing Placement di Website

Upload ke Website Masukkan Email Sebelum Download

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 Digital Marketing Adalah Tentang 3 Hal Ini...

Facebook Ads
Review Instagram Ads
Testimony Google Ads (SEM & GDN)
Comment YouTube Ads
Mentions Influencers

Trifecta Digital
Website Social Marketing Yang
Media (Facebook, Optimal
Instagram, YouTube)

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 Content Distribution Matrix

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Organic: Tampil di Halaman Pertama dengan SEO

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Organic: Social Media & Instant Messaging

Content On
Website Specific treatment per platform

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Organic: Bertukar Konten Di Blog Orang Lain (Guest Blogging)

Content On
Website Portal / Influencer Website

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 Facebook Ads

Awareness Consideration Conversions

Objectives that Objectives that get people Objectives that encourage
generate interest in to start thinking about your people interested in your
your product or service business and look for more business to purchase or
information about it use your product or service

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 Facebook Ads

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 Facebook Ads
Headline:
A summary of what you’re offering.

Post text:
Copy that’s placed directly above or below your
image. Often the first text a viewer will see.

Description:
Available in only a couple of ad types, this piece
of copy allows you to go into more depth about
your product or offer.

Media:
This is your image or video. It’s the largest part
and encourages viewers to look more closely at
your ad.

Call-to-action:
This button appears near the bottom of your ad
and instructs viewers on what to do after viewing
your ad.

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 Facebook Ads
Headline:
A summary of what you’re offering.

Post text:
Copy that’s placed directly above or below
your image. Often the first text a viewer will
see.

Description:
Available in only a couple of ad types, this
piece of copy allows you to go into more
depth about your product or offer.

Media:
This is your image or video. It’s the largest
part and encourages viewers to look more
closely at your ad.

Call-to-action:
This button appears near the bottom of your
ad and instructs viewers on what to do after
viewing your ad.

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 Facebook Ads

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 Facebook Ads

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 Paid: Google Ads

Search / Adwords / SEM Display / Banner / GDN YouTube Ads

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 Paid: Google Ads

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Paid/Earned: Dipromosikan Oleh Influencer Berfollower Banyak

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Forum: Kaskus & Kompasiana

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 Email Marketing dengan Mailchimp

Kumpulkan Database Blast 1x / Minggu

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Evaluation: Membaca Data Pengunjung Website di Google Analytics

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Evaluation: Membaca Sumber Pengunjung di Google Analytics

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 Checklist
Sudah Sesuai? Sudah Sesuai?

1 Website Bisa
6 Akun Social Media
Diakses dan Proper sudah Business

2 Website Terpasang
7 Content Marketing
Google Analytics di post di Social
Media

3 Content
8 Post di Social Media
Marketing Sudah di Boost Dengan Ads
Dibuat

4 Content
9 Posting Content ke
Marketing Ada di Forum / Komunitas
Website

5 Ada Database di
10 Pantau Hasilnya di
Email Marketing Google Analytics

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 Terima Kasih

PT. DYANDRA PROMOSINDO

Jl. Gelora VII No. 15 Palmerah, Jakarta
Pusat - 10270
Phone: +62 - 21 - 3199 6077 / 5367 3111
Fax: +62 - 21 - 3199 6177 / 3199 6277