DS2-ENGLISH PROJECT

MADE BY
MOHAMED KHALIL
RAHMANI & WASSIM GATRI
Chosen Brand :
FreeLetics Essentials
Chosen Product :
Resistance Band
 What is our role in the company:
We are Affiliates for the company,
What we do is bringing traffic to FREELETICS and generating sales
for one or several products and earn commissions for every sale we make.
In our case , we are only focusing on one product
Which is the Resistance Band.

Why FREELETICS ?
FREELETICS is a big legitimat brand that have been competing in the
market for years , their first goal is customers satisfaction so they provide
the people with good quality products and sevices , these two factors will
benefit us as affiliates because it will be easier to market the products for
the audiance with some good feedback so that will help us get repeating
customers and repeating sales so eventually those sales will turn into a
passive income .
 Why The Resistance Band:
We believe, especially now in this pendamic world, that most bodybuilders need a
resistance band. Why ? Quite simply because no one can know when the next
quarantine will take place and for how long.
Bodybuilders all over the world are struggling to train because of this pendamic,
we see gyms closing every day, leaving people with no choice but to stop training
until they reopen, so they will negatively lose or gain weight based on their
workout goals.
The resistance band offers bodybuilders the option of not stopping training, it
keeps them in shape as it is useful for outdoor and indoor activities, so with the
gym closed !! No problem, the resistance band can replace more than 20 gym
exercises and it can cover all the muscles in the body so that you can have your
own portable gym.
Covering multiple weight levels, the resistance band can be used to warm up your
muscles before weightlifting and it can also replace your need for dumbbells as it
can provide a level of resistance to help your muscles tear and grow bigger. strong
and by proven studies, resistance band shows similar results to weights in upper
and lower body exercises.
Our targeted audience/niche:
Our niche is going to be the sport niche :
.Indoor activities
.Outdoor activities
.Calestthenics
.gyms
……………………………………………………………………………….

Everyone who’s interested in those topics and many

Others will be our target because they will be more
interested in buying the product .
So they can benefit from it, because people
Who workout are very passionate about their
Body transformation goals.
……………………………………………………………………………….
Our Marketing Strategie:
Because we are living in a
digital world and the brand
we represent is an
E-COMMERCE brand we
are going to rely on social
media marketing
IG Influencers/Niche pages:
In instagram we will have the opportunity to find our
audience through niche page and influencer.
Niche pages :
Niche page are pages that specify in a certain niche , in
our cas the sport niche , we can find page that only
poste sport content so their followers will high likely be
interested in our product because they will be people
interested in sport activities.
Influencers:
Influencer are popular instagram users that poste
about their life style in general . We can find
influencers within the sport niche like coaches or some
known athletes.
Both niche pages and influencers can have big
following , up to millions per IG account so we will
have a big chance t market the product to a good
amount of people.
The process :
contact them by DMS or email / talk about the promo
price and time range / send them some videos or
pictures of the product to post on their pages and
mention where can their followers buy it or even ship
the product to them so can they make their own
content with the product in use to fit their pages
perfectly .
Facebook ADS:
Facebook ads (promotions) is a really
strong tool for small and big business they
ate targeted to users based on their
location, demographic, and profile
information .
With this data you can find your specific
audience for your product , you just set a
budget for your ads and them run , they
pop on the news feed of facebook to the
audience that you’ve chosen by interests,
for exemple :
you can chose only the people that
interested in sports in general or you can
narow your audience down to
sports/basketball/footbal/gyms…
you can also combine the interests of the
people that you want them to see your ads
, for exemple : your ads will be shown to
the users that interested in gym “AND”
basketball .
Thank you for Your
attention