Industry Oriented Project

To Study the impact of store design and layout of pantaloons

on customer buying behavior

Presented by Siddesh A Bhat

Roll no. 4
 Learnings at
Pantaloons
01
Research
Topic
02
Findings
03
Recommendations
04
 R e s eLaerac rhn it n
opg isc
To Study the impact of store
design and layout of pantaloons
on customer buying behavior
Sample size: 32
Contact method:google form
survey
R
 eLs e a r ncactivities
Warehouse hi nTgosatp i c
pantaloons
• BODFS(Buy Online Delivery
Front Store)
• IBT(Inter Branch Transfer)
• Inwarding and outwarding
• Returns Process
 For each brand the sales
contribution should be more
than the space allocated to the
brand
 Sales Through Report
Findings
Recommendations
• Pantaloons should focus on attractive merchandise displays which can
build a good image in the minds of the customer.
• There must be sufficient signboards inside the store to help the
customer to navigate through the different categories easily.
• The products should be placed on the racks in such a way that it is
easily accessible to the customers.
• Pantaloons should create good ambience for the customer which can
help to increase the average basket size of the customer
References
• https://www.ibef.org/industry/retail-india.aspx
• https://www.abfrl.com/
• https://www.researchgate.net/publication/228994605_The_Effects_o
f_Store_Layout_on_Consumer_Buying_Behavioral_Parameters_with_
Visual_Technology
• https://www.smartsheet.com/store-layout
Thank You