Week 3

Titles and Thumbnails

The Passive Affiliate System
You are Here

My Goal For This Video

● Why Thumbnails are the most

important

● What makes a good title & thumbnail?

● How to Make thumbnails with

Canva.com

● Doing it live, unedited

By The End of This Video:

● You can make a really good

thumbnail really fast
Why thumbnails are important
The 4 Metrics that influence clickability.
1. Thumbnails
2. Title
3. Channel Name
4. Views
Amazon Best Sellers
The 4 Metrics that influence book purchases
1. Book Cover
2. Title
3. Author Name
4. Reviews
Netflix changes thumbnails based on
gender, nationality and age
“Act like every video took 1 year to film
and you spent $100 million on it”
What makes a good Title + Thumb
Think of humans as mindless zombies not using their logical functioning brain, but rather their reptilian automatic brain.

The only way they’ll click a video is

1. They can gain something from watching the video (WIIFM?) (Knowledge, power, etc.. or simply entertainment)
2. Tell them A and not B (open loops). You wanna make an itch so powerful that it’s easier to watch your video than to not
watch it
3. Be unpredictable, predictability kills curiosity (see example 3)

● Curiosity (chills) - Tells A not B

○ 13 scariest things caught on dashcam
○ Most amazing things ever found on a beach (matthew santoro)
○ Top 5 BEST Rollercoasters in the world you shouldn’t ride
○ “Story uncomplete” Last To Leave Circle Wins $10,000 - Challenge (mrbeast)

● Benefit + Curiosity (Bright side) - My favorite

○ Lose 50 pounds with the palm eating strategy
(thumbnail, text on top “EAT THIS”, Red arrow to -> picture of a hand with a red ring around her palm)

● Before After - Hard way, easy way - Wrong way, Right way (gravity transformation)
(Used with a curiosity title)

● Ugly, nasty, bizarre (acne)

(stops you in your tracks - so nasty you can’t look away)
How to use Canva to make Thumbs
VERY IMPORTANT:

Look at the thumbnail you’re piggybacking, model it, but with your own style.

How to Model effectively:

Same game different styles
 Model Effectively
It’s the psychology behind the thumb + Title combo that matters
Ever in doubt, use this
VERY IMPORTANT:
Look at the thumbnail you’re piggybacking, model it, but with your own style.

If you’re ever in doubt, use this kind of thumbnail. Text on Left, Picture on Right
Do it Live
I’m gonna make a thumb in canva

Our piggyback video

ANXIETY TEST - Do you have it?

Homework!!
Make Thumbnail