BAMBOO AIRWAYS

The affects of macro environment

Group 1
 Dang Thi Minh Ngoc

Pham Phuong Tra

Introduction of group Le Khanh Linh

members
Nguyen Quoc Huy

Nguyen Duc Anh

SUMMARY

1. Introduction of
Bamboo Airways

2. The affects of
macro environment

3. SWOT of Bamboo
Airways
 BAMBOO
AIRWAYS
INTRODUCTION
- A Vietnamese airline belonging
to FLC Group.

- Offi cially launched in 2017

Bamboo Airways started the journey of reaching far, with
-Chairman of FLC Group and cooperation with the world's leading brands in the field
Chairman of Bamboo Airways: of aviation.
Mr. Trinh Van Quyet.
BAMBOO AIRWAYS

CORE VALUES:

- Always different to lead

- Constantly creating and breaking through;
- Great aspiration, national spirit, spirit international.
- Developing high-quality human resources and
taking work efficiency as the foundation for
sustainable development;
 Economic
Internationalization
Natural

Technical Macro Political,

Environment legal

Demographics Social
POLITICAL, LEGAL EVIRONMENT

- The government continues to innovate institutions,

emphasizing the role of the private economy; create a more
equal business environment for private enterprises.
Administrative reform makes it easier than ever to set up a
business, the government advocates encouraging startups and
building a government
assist.

- During the difficult time of covid, the Government has a

policy to support the aviation industry.
ECONOMIC
- In Vietnam, the aviation industry plays a connecting role
between our country and the world, directly promoting tourism
development, of which the tourism industry contributes 8.8% of
the country's GDP.

- The average GDP in the period 2016 - 2020 is 5.9%/year. In 2020,

Vietnam's economy ranks 40th in the world, 4th in ASEAN and 6th
in GDP per capita in ASEAN, having official relations with 189/193
countries.

- Economic growth in the first 6 months of 2022 reached 5.64%,

which is quite high compared to other countries in the world.
Social Culture
 Attitudes

Trends

Traditions

What is social of
Lifestyles
culture?
Belief
MANAGER

Pattern of behavior
 How does Bamboo airways
perform?

• DIVIDING INTO 4 CLASSES OF PLANE TICKET

BAMBOO FIRST

BAMBOO BUSINESS - Because of Vietnamese terrain and

customers' need, there are a great deal of
BAMBOO PLUS flights domestic lasting less than 2 hours
=> With Bamboo Eco plane ticket,
customers DO NOT have to check-in
BAMBOO ECO baggage

=> Time-consuming for customers

 2. FOOD SERVED DURING THE FLIGHT

ALMOST FOOD SERVED DURING THE FLIGHT ARE

VIETNAMESE FOODS

familiar feeling to
Vietnamese
customers
It brings

Vietnamese food
to foreigned
customers
2. FOOD SERVED DURING THE FLIGHT

- Flight lasting less than 2 hours would have free food

Demographic
segment

04
Bamboo Airways

- Wide network of routes, covering all provinces and cities across the
country
- In the final period of 2018 and 2019, Bamboo Airways will give priority
to exploiting 37 routes connecting provinces and cities with famous
tourist destinations of Vietnam, especially resorts with resorts of
Vietnam Airlines: FLC Group.

- Currently, it has increased to 80 domestic

routes and 40 international routes
- After that, Bamboo Airways will gradually
increase the operating frequency and expand
international routes to countries in Asia, Europe
and America...
 Technical
1.Bamboo airway has high quality entertainment
systems.

- Coopperating with Touch Aero and Airfi Aero

( Two corporations provide a recreational content and
wireless broadcasting equipment leading in the world).

2, Easy and convenient ticket buying and selling

system.
- Coopperating with Viettel Telecom to create a ticket
buying and selling system which help customers book
tickets anywhere and whenever with high security.
3, Using high performance aircraft.
- Airbus A320 Neo
- Airbus A321 Neo
- Boeing 787-9 Dreamliner
- Embraer E190
 Vietnam
- Located in the Asia-Pacific region

- Located on the East-West and

Natural
North-South traffic axes, it is the
busiest traffic axis in the world
Environment

Many beautiful landscapes, besides the unique, rich and

diverse culture and heroic and heroic struggle history of the
nation also create an attraction for domestic and foreign
tourists.
Internationalization Although the impact of COVID-19 has
slowed down the internationalization
process, Bamboo Airways is still one of the
few airlines in the world that still has strong
growth in 2020 - the worst year in aviation
history.

Bamboo has exceeded 10% of the total

number of flights and passengers over the
same period in 2020, continuously leading
the statistics of airlines recovering and
exceeding operating capacity after the
epidemic. 100% of flights are performed in
absolute safety, without any security
incidents.
 STRENGTHS WEAKNESSES

SWOT
ANALYSIS

OPPORTUNITIES THREATS
STRENGTHS

1. Many domestic flights around Vietnam.

2. Many international flights
internationally, especially around South
East Asia.

3. Has the capability to overcome invitation

business licence in Vietnam.
4. Low cost for leasing old aircrafts for
domestic flights.
5. Get a lot of attention and investment.
WEAKNESSES

1. Weak management team.

2. Heavily dependent on large financial funds to
finance their operations.

3. Difficulty recruiting sufficient talented staff and

local supply.
4. Few international airports in Vietnam (especially
in Qui Nhon) to port their large aircrafts.
OPPORTUNITIES

1. Vietnam is heavily reliant on Tourism

industry.
2. Few domestic airline carriers that provide
high-quality services.
3. Passenger growth rate is forecasted to be the
highest in the world (by ACI, 6,2% per year).
THREATS

1. Financial solvency – Bamboo airway is heavily

in debt due to Covid.
2. Heavy bureaucracy – requires many
paperwork, time, money, and effort for
project to be accepted by the government.
3. Competitors are corporations with a lot of
experience.
Thank you!

Let us know if you have

questions or Bamboo Airway.