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    Alibaba.com uses segmentation, targeting, and positioning strategies to reach different customer groups. It segments customers based on demographics, psychographics, and behaviors. It employs differentiated targeting approaches and positions itself based on how customers use its services and competitive pricing. Alibaba.com aims to make business easy anywhere through building commerce infrastructure that allows customers to meet, work and live on its platforms.

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    Alibaba.com uses segmentation, targeting, and positioning strategies to reach different customer groups. It segments customers based on demographics, psychographics, and behaviors. It employs differentiated targeting approaches and positions itself based on how customers use its services and competitive pricing. Alibaba.com aims to make business easy anywhere through building commerce infrastructure that allows customers to meet, work and live on its platforms.

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    8 views7 pages

    Segmentation, Targeting and Positioning

    Uploaded by

    sajana sajeevan
    Alibaba.com uses segmentation, targeting, and positioning strategies to reach different customer groups. It segments customers based on demographics, psychographics, and behaviors. It employs differentiated targeting approaches and positions itself based on how customers use its services and competitive pricing. Alibaba.com aims to make business easy anywhere through building commerce infrastructure that allows customers to meet, work and live on its platforms.

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    of 7

    SEGMENTATION, TARGETING AND POSITIONING

    STRATEGIES OF ALIBABA.COM

    Presented by:
    Neelanjali S
    Archana R
    Sajana Sajeevan
    Sree Parvathi
    Jashma
    Nandini
    INTRODUCTION

    ALIBABA GROUP
     Chinese multinational technology company specializing in e-commerce, retail, Internet, and technology.
     Founded on 28 June 1999 in Hangzhou, Zhejiang.
     The company provides consumer-to-consumer (C2C), business-to-consumer (B2C), and business-to-business
    (B2B) sales services.
     The company hosts the largest B2B (Alibaba.com), C2C (Taobao), and B2C (Tmall) marketplaces in the world.
     It is comprised of commerce, cloud computing, digital media and entertainment, and innovation initiatives.
    MISSION AND VISION

     MISSION : “TO MAKE IT EASY TO DO BUSINESS ANYWHERE”.


     VISION: “ALIBABA AIMS TO BUILD THE FUTURE INFRASTRUCTURE OF COMMERCE. IT
    VISUALIZES THE VAST POTENTIAL WHEN CUSTOMERS MEET, WORK AND LIVES AT
    ALIBABA”.
    SEGMENTATION

     Demographic
     Psychographic
     Behavioral
    TARGETING

     Differentiated Targeting Strategy


    POSITIONING

     Usage based positioning strategy


     Pricing positioning strategy
    CONCLUSION

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