2 - 12 - Paulina Bohdanowicz, Branko Simanic, Ivo Martinac

Environmental Training and
Measures at Scandic Hotels,

Sweden
Paulina Bohdanowicz,
Branko Simanic, Ivo Martinac
Sustainable Building Systems

Dept. of Energy Technology
Royal Institute of Technology
BEST Sustainable Tourism Think Tank IV: “Sustainability and Mass Destinations: Challenges and Possibilities” July 1, 2004
Scandic in
Sweden –
65 + 4
The Development of an
Environmental Program at Scandic
1993 – Goal: “one of the most
environmentally friendly hotel chains”
1994 – The Natural Step concept
In a sustainable society, nature is not subject to
systematically increasing…
1. …concentrations of substances extracted from the
Earth’s crust,
2. …concentrations of substances produced by society,
3. …degradation by physical means,
and in that society…
4. …humans needs are met worldwide.
The Natural Step at Scandic
• Environmental guide
• Environmental meetings
• Environmental program
• Environmental barometer – inactive (Nordic Swan)
• Environmental Index – inactive (Nordic Swan)
• Resource Hunt Program
– Scandic Utility System Database
– Hilton Environmental Reporting
• Best in the Class
The Natural Step at Scandic
• Scandic Supplier Declaration
– Eco-labelled products
– “green” electricity - hydro
– Eco-food – KRÅV breakfasts
• 97% recyclable room, environmental hotel
• Scandic Environmental Construction Standard
• Nordic Swan eco-certification of Scandic hotels
in Sweden (and Norway)
• Network of environmental coordinators
Scandic Utility System
• Intranet-based data collecting system
• Monthly reports documenting the consumption of
– electricity for appliances and heating,
– energy in the form of district heating and cooling,
– fuels for heating and other purposes (oil,
propane/butane, towngas, LPG),
– water and unsorted waste,
– other key parameters (property area, number of
guestnights, turnover)
• Only those Scandic Swedish hotels providing

complete monthly reports on energy, water and
waste-related data and number of guestnights have
been selected
Resource Hunt - Energy
• 1996-1998 – 23% reduction, kWh/guestnight basis (Scandic Nordic)
• 1996-2003 – 15% reduction , kWh/m2 basis (Scandic Sweden)
E n e rg y c o n su m pt io n , kW h / m 2 a n d
• 1996-2003 – 12% reduction , kWh/guestnight basis (Scandic Sweden)

350
(only properly reporting hotels included)
kW h / g u e stn in g h t
300
250
200
150
100
50
1996 1997 1998 1999 2000 2001 2002 2003

average energy consumption per unit area, kWh/m2
average energy consumption per guestnight, kWh/guestnight
Resource Hunt - Water
W a ter co n s um p tio n , m 3 /m 2 a n d m 3 /g ue s tn in g h t
• 1996-1998 – 12% reduction, liter/guestnight basis (Scandic Nordic)

• 1996-2003 – 9% reduction , m3/m2 basis (Scandic Sweden)
• 1996-2003 – 8% reduction , liter/guestnight basis (Scandic Sweden)
1,6
1,4
1,2
1
0,8
0,6
0,4
0,2
0
1996 1997 1998 1999 2000 2001 2002 2003

average water consumption per unit area, m3/m2
average water consumption per guestnight, m3/guestnight
Resource Hunt - Waste
W a ste g e n e ra tio n , kg / m 2 a n d kg/ g u e st n in gh t
• 1996-1998 – 38% reduction, kg/guestnight basis (Scandic Nordic)

• 1996-2003 – 52% reduction , kg/m2 basis (Scandic Sweden)
• 1996-2003 – 48% reduction , kg/guestnight basis (Scandic Sweden)
6
5
1996 1997 1998 1999 2000 2001 2002 2003

average unsorted waste generation per unit area, kg/m2
average unsorted waste generation per guestnight, kg/guestnight
Managers Survey -
Methodology
• E-mail based survey
• Questionnaire: 23 multiple-choice
questions, and few open-ended follow up
comments
• Stage 1: October to December 2002
• Stage 2: June 2003 (support from
Environmental Director)
• 65 Scandic + 4 Hilton hotels
• Response rate 71.01% (49)
Benefits of Corporate
Environmental Policy
• Environmental protection – essential for the
performance and further development of the
tourism industry
• Environmental impacts caused by hotels are
medium to significant (medium 56.3%, significant 43.7%)
• Serious concern for the environment
• Knowledge of activities aimed at developing
“greener” hotels
• Knowledge about institutions dealing with
environmental issues in the hotel industry
Environmental Activities
% of
100 respondents
80
60
40
20
0
Environmental Energy Water Responsible

Policy Conservation Conservation Waste
Statement Management
Incentives
7-point Likert
7
scale
6 4,88 4,92
4,75 4,39
5 4,1
4 3,48
2,81
3
2
1
0
Reduced Improved hotelDecreased Corporate Marketing Customer Availability of
operational image environmental policy asset expectationsprofessional
cost impact advice
International Recognition
• Eco-room concept was given the “1999

European Design and Development Award”
• The International Hotel and Restaurant
Association named Scandic as “Highly
Recommended” in 2001
• The chain received the “Environmental
Award” in 2002
The Importance of Role-Models
• Environmental concern – corporate
responsibility & environmental
improvements in an entire chain
• Positive influence on Hilton

– Eco-learning
– Hilton Environmental Reporting
– Eco-labelling
Conclusions
• Extensive training & environmental work –
Scandic team members well updated on
environmental issues
• SUS – tracking changes in resource consumption
patterns
• Resource Hunt – direct financial benefits (USD
800 000 in 1997 alone)
• More healthy work environment
• Team members proud of their achievements
(Swan and KRÅV labels)
• Image of environmental commitment
Thank You

2 - 12 - Paulina Bohdanowicz, Branko Simanic, Ivo Martinac

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2 - 12 - Paulina Bohdanowicz, Branko Simanic, Ivo Martinac

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Environmental Training and

Measures at Scandic Hotels,

Sustainable Building Systems

• Only those Scandic Swedish hotels providing

• 1996-2003 – 12% reduction , kWh/guestnight basis (Scandic Sweden)

1996 1997 1998 1999 2000 2001 2002 2003

• 1996-1998 – 12% reduction, liter/guestnight basis (Scandic Nordic)

1996 1997 1998 1999 2000 2001 2002 2003

• 1996-1998 – 38% reduction, kg/guestnight basis (Scandic Nordic)

1996 1997 1998 1999 2000 2001 2002 2003

Environmental Energy Water Responsible

• Eco-room concept was given the “1999

• Positive influence on Hilton

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