In this Module:

 What Makes People Creative and Enhancing

Creativity
 Creativity to Entrepreneurship
 The Creative Journey
 In a knowledge-based and innovation-driven business
environment, creativity is an essential capability if an
organization is to gain a sustainable competitive
advantage.
 All innovations begin with creative ideas, and creativity is
also needed during the entire innovation process.
 So, it is imminent that employees in any job and at any
level of the organization can contribute to innovation with
creative ideas.
 The second module will helps understand what creativity
is and how you, other people and
groups become more creative.
Upon successful completion of this module,
you will be able to:
- Define and discuss how can we enhance
creativity
- Understand the importance and role of
creativity in entrepreneurship
- Identify the creative journey to
entrepreneurship
- Compare and contrast creativity and
innovation in an organization.

Let‘s begin!
 Define Creativity
 Understand What Makes People Creative
 Discuss How can we Enhance Creativity
 Introduction

Hi students! Welcome to the first lesson in this

module.
This lesson will help
you understand what makes people creative and
what is business creativity.
We may
think of creativity in an artistic way.
 Making painting, composing music or
performing a dance.
 But creativity is also needed in business,
known as business creativity.
 Understanding what makes people creative is a
critical first step to be able to create innovative
ideas in a company.
 Knowing what makes people creative is a must
for any organization that cares about creativity
and ultimately innovation.  
ABSTRACTION
 Creativity is a necessity to achieving
innovation.
 Creativity is the production of novel and
useful ideas, and is the successful
implementation of these ideas within the
organization.
 Every innovation starts with a creative idea
and a good thing about is that everyone can
be creative.
 In order for someone to be creative, you need
to be able to see things in new ways or from
different perspective.
 For example, what can you do a pen?
 It obvious that it is used for writing or used it as
a pointer.
 But what else? If you give yourself more time
you will come up with answers less obvious.
 You can used a pen to decorate your hair or
maybe stretch yourself.
 You need a lot of ideas to come up
with creative ideas.

 Quantity will lead to quality.

 Creativity is the process used to generate
multiple related ideas for a given topic or
solutions to a problem.
 What makes people creative?

 In the 80‘s, Harvard scientist Teresa Amabile

created a model to specifies factors that are
important for people to become creative.
All these three factors are necessary for creativity to arise.
^ Three factors people become creative:
 
1. Expertise, technical, procedural and intellectual
- Knowledge about the domain that one is working in.
 
2. Motivation
- Willingness to conduct a task that one is doing

3. Creative thinking skills

- How effectively and imaginatively people can approach
problems
 Creativity is one of the most special gifts to
humankind actually we use this skill
without noticing when we solve our problems in
our daily lives.
 Since all of us are using
our creativity, why aren‘t we all called creative?
 What makes creative people so special
and makes you feel like they're not from this
world?
 According to research findings,
the structural change in the brains of
creative people enables them to think and
act
differently than the average person.

 While most of us act an analytical and

logical sense in our daily lives, things are a
bit different for creative people.
 Creative people acting more
intuitively and based on imagination.

 We can see that these people have

different approaches to the things
we see is normal and the success of
their products presented in the
creative processes.
 Here are some special characteristics of
creative people.
1. They think deep.
 Creative people are busy with their own
thoughts.
 Creative people always think deep
because they are asking questions more
than the average person on something
they want to learn about.
2. They are both extraverts and introverts.
 When we consider the people on the
artistic side, there is a prejudice that creative
people are introverts and are not
active in social terms.
 Creativity requires an individual to be
alone with himself and to listen to his
inner world.
 Creative people can be as many extraverts
as well.
 The inspiration that triggers their
imagination comes not only from their
inner world.
 Sometimes the interaction with their
social surrounding can spark the
inspiration.
 They might get ideas or be inspired by
people or events around them.
3. They are dedicated to work.
 Generally, we do our best when we do something,
we are passionate about as well as in creativity.
 Things are not different for creative brains as well.
 Creative people are passionate about their work
and this passion pushes them to test the limit of
their creativity.
 Creative people who test their own creativity can
present more attractive products than their peers.
4. They are objective.
 Most of us ignore our mistakes when we
are thinking or creating stage because our
primary goal is to complete the task.
 Creative people are objective for what they
do.
 Creative people work hard to find lots of
mistakes rather than ignoring their mistakes.
 This is why creative people are
open to feedback and criticism.
5. A mind that never stops.
 The minds of creative people will never
stop.
 Creative people use their imagination
and re-interpret at that moment.
6. They are dreamers of the real world.
 Creative people cannot be separated
from the perception of reality and they
are fed from this perception no matter
how busy they are with their inner
world.
 Their creativity is shaped by the real
world and real-world problems.
7. They think outside the box.
 Creative people think outside the box
creativity.
 They use their creative perspective to expand
the idea and diversify their perspective by
creating ideas about the products.
 Creative people as excellent observers observe
what is given to them and they can always
approach from a unique perspective by deep
thoughts and questioning.
8. They are disciplined.
 Creative people have a tight schedule.
 They can spend hours on their project
giving no break.
 They want to complete their work
without mistakes and at the highest level
possible.
How can we enhance creativity?
 Being able to build creative
capabilities in your firm is
essential and enhancing
employees‘ creativity is very
useful skill to accomplish this.
 As discussed in the first lesson of this
module, the three elements that are
make people creative.
 The first is expertise, the second
motivation and the third is creative
thinking skills.
 The first element is expertise includes
the technical, procedural and intellectual
knowledge.
 Expertise that presented by Dr. Teresa
Amabile, Professor of Business
Administration at Harvard Business
School, is not just that connected to a
person‘s current job.

 It also refer to all the knowledge and

experience that the person
has gained in life.
 For example, the expertise of a CEO in
a company may also bring skills
garnered from being a mother or a
father, a youth leader or good at any
sports.
 But we have to consider also that it‘s
very difficult to enhance expertise
quickly.
 Next element is motivation
 motivation is the fuel that drives the
vehicle to work with all the elements
discussed.
 All the expertise and ability to think creatively in the
world will be useless if the person is not motivated
to put them to good use.
 In most organization, there is wealth of talent, both
visible and hidden among the staff and volunteers.
 The ability to think creatively can be learned or
encouraged by reading books or blogs or attending
training courses but nurturing a positive motivation
to be creative among its people is the one element
that the most organization leaves out and a car
without a fuel is going nowhere.
How to motivate creativity?

 There are three things a manager can do

to build individual motivation to solve
problems.
1. Match people with the right task.
 If you play to people‘s strengths you
may
find that they begin to enjoy the challenge.
 It seems obvious, but when we want
to deliver a presentation, how many times
do we see the person with the
strongest dread of presenting being
chosen?
 If a piece has to be written for the
community newsletter, do we choose the best
communicator, or simply the
person who is closest to the task to prepare
the copy?
 If we do not put conscious
effort into the matching process, then
mismatches are inevitable.
 And then of course, we will have people
who are not enthusiastic and engaged, far
less passionate about their task.
2. Give people freedom to act.
 A manager may give team members a clear brief or
target.
 But if the manager then constraints their freedom to
act in order to retain control over how something is to
be achieved, then they will limit the team‘s ability to
provide creative solutions.
 So delegate responsibility to the results, as well as the
task in hand.
 Ask people to solve the problem or to come
back to you with alternative solutions but not with
problems.
3. Give people time.
 People need time to be creative.
 They need strategic time.
 In other words, a long period of time in
which to consider, gestate, ponder and
wait for their subconscious brain or
intuition to kick in.
 You don‘t necessarily get
creativity by demanding results yesterday.
 They also need tactical time.
 This is time knitted into the fabric of
a day to brainstorm or dream.
 So create a long enough timeline but
also encourage people to schedule in
quite time into their daily schedules.
 Creative thinking refers to how people
approach problems and solutions—their
capacity to put existing ideas
together in new combinations.

 The skill itself depends quite a bit on

personality as well as on how a person thinks
and works.