BUSINESS PLAN

PRESENTED BY –
JASPREET KAUR KALRA
& NIDHI SOBTI
INSTITUTE OF INNOVATION IN TECHNOLOGY AND MANAGEMENT
(BBA – E2)
BATCH 2020-23
Contents
01 Cover 07 Business Model

02 About Us 08 Social Media

03 Vision & Mission 09 SWOT Analysis

04 What it Provides ?! 10 Marketing Plan

05 Target Audience 11 Operational Plan

06 Why Skooling? 12 Thankyou!

 WE ALL MUST HAVE UTILIZED
THE LOCKDOWN BAKING CAKE,
TRYING NEW DISHES , ADOPTING
OUR HOBBIES OR SUMMING IT
UP – DEVELOPING NEW SKILLS .

PICKING UP GUITAR YOU LEFT

YEARS BACK OR COOKING
SOMETHING REALLY DELICIOUS
FOR YOUR PARENTS , ALTHOUGH
YOU DIDN’T STEP IN THE KITCHEN
BEFORE!

SO, LET’S GIVE IT A START WITH

QUICK INTRODUCTORY VIDEO -
 A PLATFORM FOR DIGITAL SKILL SEEKERS

Welcome To Skooling

SCHOOLING IS MUCH BETTER WITH US...

 What is Skooling?
It may sound same as the normal "SCHOOL” but isn't
one . Skooling is a platform for digital skill seekers ,
who wish to develop a new skill, or wish to have a
career in their skill .
Skill Development being the core agenda , SKOOLING
ensures to provide training with perfection, build
student's experience with practice and get them ready to
face all the hurdles in their career path.
 Vision & Mission
Vision
• Providing skill resources
• Develop Interest
• Pursue their Passion
• Exposure in young age
• Ready to face the challenges
• Promoting Indian trainers
Mission
• To develop skills
• Professional training
• Build student’s experience
• Identify various opportunities.
• Internships
• Learning new things
What It Provides?!
Digital Skill Development courses
Competitive environment
Portfolio Development
New Tricks and Tacks
Constant Guidance
Reliable & Experienced Trainers
Internship and Freelancing
 Target Audience
Students Home-makers
Students, the youth studying in any class, pursuing Home-makers , especially women out there ,besides handling
any course , any degree are the one who needs to upskill for a house , posses so much talent and skill.
their future career Why not using them to build a change .

Working People Professionals

Working People busy in their jobs 24*7, never Professional who has expertise in any of the fields ,
realizes how they gave on their skills in the rush & tough may posses' expertise in another too. One should
never stop learning.
working environment.
 WHY Skooling provides digital skilling courses.
Although there are already existing

SKOOLING ?!
platforms who offer skill courses. So, what
different and exciting do we offer?
COMPETITIVE ADVANTAGE
What Other Offers:-
o .Many Skill Development Courses

o Mostly have eligibility Criteria on the basis of academics

o .Limited accessible courses

o Some of them assignments , while some not

o Mostly foreigners trainers .

o Very little guidance on related to career opportunities

o .Barely one-to-one interaction

o Mostly costly courses

o Provides limited resources to practice

 What We Offer :-
o Various Digital Skill Development Courses in new era of digital world.
o Eligibility criteria on the basis of skills . We ask for skills against skills.
o Provides Prior coaching for screening process.
o Minimum fees required
o Full access and professional training
o Proper guidance from skilled and talented Indian Trainers.
o Guidance related to career development , internships and freelancing.
o Provides various resources for skill development.
o Guidance to prepare portfolio with various projects.
o Constant interaction with students .
o Provides internships opportunities
o Appreciation for best performer monthly .
BUSINESS MODEL

SCREENING
PROCESS
Entrance and selection process based on skills
WE ASK FOR SKILL AGAINST SKILLS

RESOURCES
• Canva premium limited access
login
• Adobe limited access logins
• Email and applications logins
• Website logins for classes
 S cr e e nin g p r oc e ss i s me a nt to be d on e to m ak e the c o ur se
a c ce s sib le to th os e w h o ar e a ct ua lly pa ssion a te ab o ut i t .
Be s id es th is , P ar e n ts in I nd ia a r e se e n to se n d th e ir c hild r e n
f o r c ef u lly or pr es s ur i ze th em t o p u r sue w h ich e v er th in g is on
tr e n d. H en c e, to a vo id this p r e ssu r iz at ion o n stu d en ts , on ly tho se

REASON BEHIND w ill pa s s th e pr o ce s s w h o ar e p assio na te a bo ut the ir se le cte d

f ie ld s .
We ne v er w an t o ur s tud en ts to c r a m or co py so m eth in g , w e g uid e

SCREENING PROCESS
th e m to pr e pa r e 4 PR OJ E CTS an d the n a sk to p r ep a r e 5 t h on th e
b a sis of w h a t th ey le a r nt a n d ho w c r ea tiv e the ir m in d ca n th in k o f
o ut of th e b o x.
O N E M AY M I M I C R E S U LT, B U T N O T
C R E AT I V I T Y.

1 2
Applicatio
D E TA I L S & F E E S
n
To know about our students
and providing them with all
the resources maximum
needed for coaching.
Coaching
BASIC
Assuming students didn’t get
proper resources to practice
and know more about the
skills they wish to master.
Surely a fair competition
further.
3 4
Projects
PRACTICE
Make students practice more,
and proper guidance to
prepare 4 projects and one
project based on student’s
creativity.
Interview
I N T E R R O G AT I O N
To know and understand the
creative mind of student
based on the projects
prepared

CREATIVITY MUST COME FROM HEART, AND NOT BY

1 3
• Choose 1 Skills • Submitting 4 projects
• Batch – 20 students. • Judgement
• • Appreciation Certificate
2 Months Training
• Credit points
• Proper Guidance
• Best Performer
• Training • More opportunities
• Developing Portfolio

2 •
•
•
•
Prepare 4 Projects
In a month on weekly basis
1 project= 1 week
Doubt Sessions
• 4 session = 1 month
• Update on projects
4 INTERNSHIP
The students who completes the course
OPPORTUNITY
as a best performer, shall be given an
Best internship opportunity at SKOOLING .

performer They will be given options to either join

their skill related department or they can

Of the batch. train the new trainees as trainer for one

month coaching.
COMPETITIONS
SKOOLING shall be organizing skill based
competition such as web designing, digital art,
graphic designing etc., on monthly basis .

The best performer shall be getting FREE

REGISTRATION COUPON
for the next monthly competition.

Registration shall be open to general public as well

and we shall notify it through our
SOCIAL MEDIA PLATFORMS.

MOTIVE:-
Building Confidence
Providing competitive environment
Enhancing creativity
Chance to outsiders to be part of Skooling.
 DIGITAL ART
• Algorithm art
• Data-mashing
• Dynamic painting
• 2d & 3d computer graphics
• Pixel art
• Digital photography
• Photo- painting
• Digital collage
• 2d & 3d digital painting
• Manual vector drawing
• Hybrid painting
DESIGNING
• Web Designing
• Front- end Designing
• UI/UX Designing
• Graphic Design
• Animation
• Motion Graphic
• Brand & Product
• Illustration design
WRITING
• Blog Writer
• Brand Journalist
• Copywriter
• Ghostwriter
• Technical writer
• Social Media Writer FREE
• E-mail Writer
• Script Writer CYBERSECURITY
• Long-form content Writing • Critic infrastructure
• AD & Promo Writing • Network security
• Cloud security
DIGITAL MARKETING • IOT security
• E-mail marketing
• Social media marketing
• Application security
• Content marketing
• Mathematical optimization
• SEO 1000/- per SKILL
• Influencer Marketing COURSE
• Paid Advertising +
• Mobile Marketing FREE CYBERSECURITY
• Video & Audio COURSE
• Virtual Reality
Step towards WHY DO WE ENCOURAGE
REASON BEHIND

Building a career path MAKING 4 PROJECTS IN

M O N T H O N W E E K LY
through practice BASIS AFTER
COMPLETION OF
CREATING PORTFOLIO
CO
Cramming and copying is something our U R Ssystem
education E?
promotes well. In every field we are asked to cram 5
diagrams and the examiner may ask any one of them in
exams.
For not promoting this practice we train students preparing
well on their skill perspective and guide them well to
prepare all the 4 projects out of their own creativity.
Cramming is something a robot can do well, but creativity
is something a human can do well. ,
Top Social
Media Platforms
• Instagram

• Twitter

• Facebook

• Telegram
Our
Strengths Weaknesses
Our strength lies in our student. • Online platform.

Competitive
• Professional training , proper • The network glitch,
guidance • WIFI problem
• Portfolio Development interruption

Position with • Space to pursue interest

• Indian trainers.

a SWOT
Analysis Opportunities
• Digital World
Threats
• Competitors
• • Cyber attack
Great demand
• • Cyber criminals
New skills
• • Security risks
Career development
• Pursuing interest.
MARKETING PLAN

Analysis of our Services

with the 7Ps of Marketing
Product • SERVICES
• DIGITAL
People • TRAINERS
• STAFF
Promotion • ADS
• SOCIAL MEDIA
SKILLS • COUNSELLORS • EMAIL
• SKILLS FOR • WEBSITE
SKILLS • VIDEO
Place • WEBSITE Process • VIDEOS
• ONLINE • INSTRUCTIONS
• APPLICATION • BLUEPRINT

Price • PRICE
• DISCOUNTS Physical • RESOURCES
KEY
• OFFERS Evidence• INTERFACE
• EXCITING • FACILITIES
DEALS
 OPERATIONAL
PLAN

Employees Online Targeting Launch

Platform Audience
• Indian trainers • Website • General public as whole. • Online classes.
• Best in skill • Logins • Social media • Pre- recorded lectures
• Passionate • Cybersecurity • Ads , YouTube • Screening process
• Friendly • Batches • First 50 = 50% discount • Trainings
• Problem solving • Video check • Collaborating with • Career.
educational institutions..
 Virtual or not, we are still in school

Moment when you tired of

doing the same thing

everyday or learning the

academics subjects…..

SKOOLING
….! WELCOMES YOU
THANKYOU FOR BEING A PATIENT
LISTENER. Greetings!