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COFFEE CAFÉ
LACAD-CASA
LOGO
EXECUTIVE SUMMARY
• LACAD-CASA Shop is located near
Technopark, Trivandrum.
• Serves different types of coffee and cakes to
provide refreshment
• A place to relax and refresh
• Target – Technopark employees
• Operating time – 24/7
Our USPs
• Ambience – relaxing and refreshing in nature
• Feng shui – indoor design – calm atmosphere
• Play area – Table tennis, Pool game (30
minutes free)
• Fish pedicure
• Scrapbook – customers can draw
• We use only eco-friendly materials
Our Products
• Honey-coffee
• Mocha
• Cappuccino
• Bullet coffee
• L- Cake
• Snacks
Competitor Overview
• More than 30 coffee shops in and around
Technopark
• The cost of coffee ranges from – Rs. 6 – Rs-
400
Marketing Plan
• Online food apps – Uber eats, Swiggy, Zomato
– offers
• Technopark today – ads
• Daily/weekly and hourly deals – coupons
• Discount on referral
• Ente deal – discounted price
• Local newspaper ad
• Social media marketing
Human Resource Management
• The café is operating 24/7
• 3 shift of 8 hours
• 7 employees in a shift
– 1 floor manager
– 2 delivery staff
– 4 service staff
Weekly off 1 day
Ownership and Management
• Partnership – 7 members
• Equal partnership
Financial plan
Initial Investment
Marketing and promotion 200000
Legal Expenses 20000
Cosultation Fee 150000
Insurance 300000
Rent - Deposit 100000
Remodeling 2000000
Stationary, phone 20000
Financial plan