Administration of Surveys and Focus Group Discussion with

Qualitative Data Analysis

July 14-18, 2014
 Definition of Survey
 Strengths and Weaknesses
 Assumptions/Requirements
 Criteria for Good Survey Practice
 Types of Survey
 Broad Purpose for which Survey will be used
 Steps in Conducting a Survey

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 Is a method of collecting data on the different
variables of interest
 questions are asked to the people using the
sample or the population
 obtains information, either thru personal
interviews, self-administered questionnaires,
telephone interviews, mailed questionnaire,
online surveys, or focused group discussions

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Surveys, if well planned and executed, have much to
contribute.
 Has wide coverage
 With a well-thought-out sampling procedure, it ensures proper
coverage of the major characteristics of respondents
 It may serve to replicate earlier findings on a wider
scale.

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 It requires substantial effort and resources.
 Many failures blamed on the survey process are due
primarily to attempts to take shortcuts; poorly conceived
and managed.
 Unrealistic expectations of what data can be collected.

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1. The populations are composed of individually identifiable objects
(identifiability - it is possible to assign a unique label to each element)
2. These objects/units have observable (measurable) properties/
characteristics of interest.
3. The respective populations of interest may in principle be described by certain
population characteristics (parameters) reflecting these properties.
4. Data may be collected from a sample of the population objects.
5. The sample data may then be used to compute estimates of the population
characteristics.
6. These estimates will, by necessity, be subject to uncertainty: different samples
would be expected to yield somewhat different estimates.

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1. Measurability
 It must be able to provide estimates having the needed accuracy.
 It must be able to measure the accuracy on the basis of the survey
itself w/out having to resort to strong assumptions about the
population.
2. Efficiency
 It must be able to strike a reasonable balance between accuracy
and cost.
3. Simplicity
 The survey must be carried out in a way faithful to the design.

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 personal interview - interviewers personally ask the questions
to the respondents and record the answers of the respondents
on the questionnaire.
 telephone interview- the interviewers ask the questions to the
respondents through the telephone.
 self-administered questionnaires - the respondents fill up the
questionnaires themselves without any assistance from an
interviewer.

*Elementary Statistics Book of Almeda, Capistrano, and Sarte

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 online surveys - the respondent reads the questions and sends his
responses via the internet or electronic mail (e-mail)
 focus group discussion- a moderator follows a focus group
discussion guide to direct a freewheeling discussion among a
small group of people.
 mailed questionnaire – a set of questions mailed to the
respondent

*Elementary Statistics Book of Almeda, Capistrano, and Sarte

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a) Selection of the topics to be investigated.
b) Given the topics chosen specification of particular survey
variables for which data will be collected.
c) Development of questionnaires and associated materials
and procedures to be used to collect the desired
information.

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a. Description
b. Causal explanation
c. Prediction
d. Hypothesis testing
e. Evaluation

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1. Conceptualization
2. Planning and Designing
3. Organizing
4. Sampling
5. Questionnaire construction
6. Pre-testing
7. Recruitment and training
8. Data collection
9. Data editing and coding
10. Data processing
11. Formulation of tabulation and analysis plans
12. Report preparation
13. Data archiving

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 Thank you
for listening.

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