HIRACHAND NEMCHAND COLLEGE OF

COMMERCE, SOLAPUR
SUBJECT – RESEARCH METHODOLOGY

GROUP MEMBERS

1. SHEETAL HABIB
2. PRANALI HONDRAO
3. SHEWTA BANKAPUR
4. APURVA PUKALE
5. ROHITA MALWADKAR
6. DARSHAN KANLE
7.SHUBHAM GAWADE
8. SHANKAR KHARATMAL
 A STUDY ON CUSTOMERS PERCEPTION
TOWARDS BANK MERGER
SR NO. CONTENTS
CHAPTER NO.- 1 INTRODUCTION TO STUDY

1. Executive Summary
2. Introduction
3. Objectives To Study
4. Scope of study
CHAPTER NO.- 2 THEROTICAL BACKGROUND
1. Review Of Literature
CHAPTER NO.- 3 METHOD OF STUDY

CHAPTER NO.- 4 DATA ANALYSIS

CHAPTER NO.- 5 FINDINGS

CHAPTER NO.- 6 CONCLUSION
 EXECUTIVE SUMMARY

Nowadays banking industry is one of the largest service sectors in India . Its main aim is
to attract the Asian market in terms of investments . The prime function of banking sector is to
provide efficient services to its customers . It consists public and private sector financial banks
whose objective is to serving people for their banking, financial and economic needs.
 INTRODUCTION TO STUDY

• A bank is a financial institute that accepts deposits from the public and create a demand deposit
while simultaneously making loans.
• We see that few banks have reached a situation where it has become a necessity to merge in order
to sustain among its competitors.
 OBJECTIVES AND SCOPE

 Research Objectives:
1. To study the recent development in banking sector.
2. To study the customers perception about bank merger.

 Scope:
We are going to cover Maharashtra district and customer who has
account in mergered bank.
 REVIEW LITERATURE

Sr. No. DATE AUTHOR

1. 2012 Devarajappa S.

2. 2012 Dr. K.A. l Goyal and Vijay Joshi

3. 2015 Gurubaksh singh and sunil gupta

4. 2016 Dr. Sangita Ghosh

 CONCEPTUAL FRAMEWORK

The concept of this study is simple and the main intension of this study is to know
the customers perception towards merging of bank. And how it is affected people
by doing their daily transactions.
 METHOD OF STUDY

Methodology is the systematic theoretical analysis of the

method applied to a field of study. It comprises the theoretical analysis of body of
methods and principles associated with branch of knowledge. In a research paper
the methodology section allows the reader to critically evaluate astudy overall
validity and reliability.
Data collection is the process of gathering measuring
information on the targeted variables in established system which then enables one
to answer relevant questions and evaluate the outcomes. Data collection is
component of research in all field of study including physical and social sciences ,
humanities and business.
Data collection method can be divided in two categories:

1. Primary data-
Fresh data or raw data is known as primary data collected from sources. The project is about
the study of customers perception towards bank merger in Maharashtra state. In this project data is collected
through questionnaire.

2. Secondary data-
It is the data that have already collected by some other sources which is readily available.
• Internet
• Book

 Sample size-
Sample size measures the number of individual sample measures or observed in survey or
experiment.

n = 105
 Sampling method -
A sampling method is a procedure for selecting sample members from the population.
There are two types of sampling method.
• Probability
• Non-probability

• Probability –
Every unit get chance to get selected.

• Non -probability-
It is non random selection.

In this method probability method is used to collect the information.

• Research instrument-
The research instrument used for this project is questionnaire.

• Research time period-

The research time period for this project is 1 week.
 DATA ANALYSIS

GENDER
male female

It is found that there are 55% of respondents

who are male and 45% of respondents are
female.
female
45% male
55%
 AGE

90

80 It is found that 77.3% of

70 population falls under the age
60 group 16-25. 16% of
50 population falls under age
40
group 26-35. and 7% falls
30
under 36-45.
20

10

0
age 16-25 26-35 36-45 46-55 56-65
 MERGED BANK ACCOUNT

50
45
17.3% of people have account in
40 bank of Baroda.
35 13.4% of people have a/c in Punjab
30
25
national bank.
20 41.3% have a/c in bank of India.
15 19.2% and 8.6% of people have a/c in
10
5
bank of Maharashtra and central bank
0 of India respectively
 WHAT IS YOUR OPINION ABOUT BANK
MERGER?
60 47.6% of the population
50 thinks that it was a good
40 decision to get bank merged.
30

20 14.2% thinks that it was a

10 very good decision.
0

28% thinks Neutral. While

8.5% thinks it was a poor
decision
 DO YOU THINK THE MERGER WAS WELL
COMMUNICATED TO CUSTOMER ?

50
45
41.3% people thinks that it was
40 well communicated. And 4.6%
35
30
are strongly agree, 40.6% thinks
25 neutral. 9.5% and 4.6% of
20
15
people thinks that it was not
10 communicated properly.
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 HAVE YOU BEEN AFFECTED AS A
RESULT OF MERGER?

60
6.6% and 15.7% of the respondent
50 thinks that It has been affected by
40 merging the bank. While 21.1%
and 3.8% of respondents thinks
30
that merge of bank is not affected
20 to them at all. While 52.6% of
10
respondents respond as Neutral.

0
result of strongly disagree neutral agree strongly
merger disagree agree
 ATTITUDE TOWARD BANK

60

50
40.5% of respondents
responded Yes, While 52.7% of
40
responded No, Other 3.8% and
30 2.8% responded for kind and
20 neutral respectively.
10

0
attitude and yes no kind natural
behaviour
towards
bank
 IMPACTED ON PERFORMANCE

40
In this graph 7.6% and 27%
35
of respondent thinks that
30
merging of bank has not
25 impacted on their
20 performance . While 26.9
15 and 4.7% of respondent
10 said that it has been
5
impacted. While 33.6%
thinks its neutral.
0
impact on your not impacted at not impacted neutral impacted highly impacted
performance all
 BENEFITS

60
In this graph 9.5% and 47.6%
50 respondent thinks that merging
40
bank will be benefiting them. While
14.2% thinks that it will not be
30
beneficial to them.
20

10

0
terms of benefits far better better somehow not at all
 ANXIETY

60
25.7% of respondent felt anxiety
50 after hearing news of merge
bank. While 54.2% respondent
40
did not feel any anxiety.
30

20

10

0
increase anxiety yes no somehow
 SATISFACTION

50
45 6.6% and 38.2% of respondent were
40
35 very satisfied and satisfied
30
25
respectively. While other 5.6% and
20 6.5% were very dissatisfied and
15
10 dissatisfied with the current change
5
0
in process.
 BETTER FACILITIES

80
63.8% of respondent thinks that
70 facilities are much better after
60 merging while 36.1% thinks
50
facilities were better before
merging.
40

30

20

10

0
facilities before merging after merging
 CHARGES

70
6.7% and 17% thinks that chargers
60
are very high and high
50 respectively.
40
5.7% and 7.6% of respondent
thinks that charges are low and
30
very low respectively.
20

10

0
bank very high high medium low very low
charges
 FINDINGS

So there are some findings of our projects

From the study it is observed that out of 105 respondents 63.8% of respondent thinks that
facilities are being improved after merging the bank and 36.1% thinks that facilities were better
before merging the bank.
It is also observed that 25.7% of respondents felt anxiety after hearing news of merging bank.
57% of respondent responded for No because they didn’t felt any anxiety.
 CONCLUSION

From the above study we can determine that the customers

are aware of the bank merger. The merger of the bank has definitely increased the trust on
banks by the customer as the weaker banks have been joined together to be more efficient
and more productive which in turn will help in development of the economy. The
customers would make sure to use the online platform more efficiently if there is still
improvement. We can also see that the ratio of respondent below the age of 20 also have a
significant increase to have a bank account. This research definitely voices out the
perception of the customers towards various factors of banking industry, which conclude
by saying the mergers have a positive impact in the minds of customer.
 BIBLIOGRAPHY

There are two website which we are used as reference for gathering information for our research
report
and those websites are
http://www.researchgate.net
http://www.worldwidejournals.com
So that was all about our research report
I would like to say thank you to mam for their guidance knowledge and
support
And also I would like to say thank you to our group members for
showing such intreste for making this research report
thank you