Spring Gala 2022

Proposed by:
 DHA Multan is celebrating “SPRING GALA - 2022”
from xx-xx March and planned number of

Brief
activities. Details are:-
1. Flower Show & Mango Plantation
2. Tent Pegging
3. Family Shopping Festival
4. Cricket Tournament
5. Musical Concerts of Young Stunners, Faris
Shafi, Mustafa Zahid and Abrar ul Haq.
 01 02 03
Pre-Hype Execution Post-Hype
Creating hype Executing in a way Create hype about
about festival that people will it on that level on
remember it which people
forever. regrets to miss it
 Spring To Life
DHA Multan Spring Gala 2022
 01
Pre-Hype
Creating hype about
festival
 Pre-hype will be done to create excitement in

Pre-Hype Spring people about soon to happen DHA Multan Spring

Gala 2022 in their city.
Gala 2022 Pre-hype will include lots of happenings and one
on one interaction with visitors.
 Pre-Hype

01 02
Media Consumer
Marketing Engagement
This includes Hoardings,
Banners, Streamers, SMD 1. Plantation Drive
Displays and Social Media
2. Cultural Awareness
Marketing.
 Media Multan city will be decorated with
Flower gates not just made of fiber or
Marketing aluminium gates , the whole gate will
be made of flowers.
 Media Heart-shaped flower gates with DHA
Multan logo made with flowers in

Marketing center of the gate will be installed on

every famous road of city.
 Media Streamers , hoarding and SMD float

Marketing will be roaming around all over city.

 Consumer Plantation drive will conducted
thorughout the month creating

Engagement awareness about Healthy and Fresh

Environment
 These engagments will be done by
Consumer advertising about Free Flower and
Fruit plants distribution at DHA
Engagement Multan, Schools, Colleges, Universities
and Corporate Offices by DHA Multan.
 Consumer Breaking a world record of largest
floral plantation by having it planted

Engagement over 80m and about 600,000 real

flowers & plants.
 Consumer Furthermore we will be doing mall
activation for Cultural Awareness along
Engagement with Spring Festival.
 Consumer This will be held in all 4 provinces
Punjab, Sindh, Khyber Pakhtunkhawa
Engagement and Balochistan.
 Activities and mall setup will be based
Consumer on Each province representation and
how they celebrate spring festival.
Engagement Activity will be done for 1 week in 1
Mall in each capital of province.
 Consumer They will be briefing visitors about
Engagement culture and inviting them at DHA
Multan
 Consumer Visitors will be engaged in a Q&A
related to their cultural and win
Engagement exciting DHA Multan merchandise.
 02
Execution
Executing in a way that people will
remember it forever.
 Parking facility will be made for about
Execution 500 cars with Valet Facility and on spot
car wash facility .
 A group of Bouncers and Security will
Execution be hired for VIP Guest Protocol and
Maintain Strict security management
at Festival.
Execution Proper washroom facilities will be
available to cater all visitors.
 All VIP guests will be reside at famous
Execution hotels of Multan and will receive
special give away upon arriving at the
venue
 PR and Social Media Marketing will be
done by following famous vloggers:

Execution 1. UKHANO
2.WASIF GOHAR
3.MOROO
4.DANIYAL SHIEKH
Execution First and foremost important thing.
Strict Covid rules will be applied.
 Only Vaccinated visitors will be
allowed, for those who are non
Execution vaccinated ,we can try if government
allow to setup a camp nearby for
people to get vaccinated.
 Disinfection tunnels will be installed.

Execution These tunnels will have sensor doors

which will open as visitor approaches
them and closes behind them.
Execution Tunnel will have disinfection smoke to
avoid getting visitors cloth wet.
 Once out of tunnel visitor will move
Execution ahead and get smart temperature
check with Smart meters.
 These smart meters have camera
Execution sensors which not only will take
visitors pics but also tell temperature
on spot and alarms if they have fever.
 Furthermore everyone who is entering
Execution will be receiving free masks and pocket
hand sanitizer.
 Let’s move to the 3 day exciting and
fun festival which includes flower
Execution exhibition, Tent Pegging, Sports
activities, Music Concert and much
more.
 So starting from Flower exhibition, this
will be held on large scale and outdoor,

Execution All nurseries of Multan City will be

invited to participate in this exhibition.
Best exhibitors will receive prizes and
appreciation certificates at the last day
of festival.
 This flower exhibition will also include
Execution flower craft makers who can also sell
their craft to visitors.
Execution Moving on to shows which will be
going indoors and outdoors all day ….
 Let’s conduct a Spring Fashion Show
Execution for all ages at festival inviting young
fashion.
 This fashion show will have latest
Execution trending clothes for all ages this will
also include cultural dresses and
diversity in them.
 Moving on to the other events for kids
Execution and that will be Puppet Show and
Storytelling Sessions.
 Storytelling session and puppet show
Execution will be held based on old traditional
stories.
 Open Mic session will be held for
Execution youngsters in which they can recite
poem or read prose from any Urdu
and English literature.
Execution Cultural dances will be performed in
between events throughout the day.
Execution These dances will be based upon all 4
provinces cultural attributes.
 Music Night will be held on the 3 rd day
of the festival featuring Young
Execution Stunners, Faris Shafi, Abdullah
Saddiqui, Sanam Marvi and many
more
Execution Music night will be host by renowned
hosts
Execution Fireworks will be held all 3 nights of
the festival at DHA Sports Club.
Execution Sky Lanterns will be flown away every
night at DHA Multan Arena.
 Execution To create ambiance of traditional
(Optional but Spring Festival let’s make a fake canal
in DHA Multan and decorate it
totally out of the sponsored boats with lights.

box)
 Execution It will become a more attraction for
(Optional but visitors in night and perfect photo and
video spots for them to post on social
totally out of the media.

box)
 A One day event will be held out of
Execution Hot Air Balloon and Gliding tour of
DHA Multan.
Execution Visitors will be enjoying the beautiful
view of DHA Multan from Sky.
 Huge Children play area will be made
Execution which have exciting rides and games to
play for whole family.
 A Corporate Cricket tournament will
Execution be held among real estate dealers of
DHA Multan.
 It will be T/20 Cricket tournament and
Execution winning team will get a 7 day stay at
DHA Multan Arena and Rs.100,000/-
 Tent Pegging showdown will be done
Execution for visitors entertainment. This will
also include Prade and other
performances by armed forces.
 Family Shopping Festival will be held
for 3 days which will include Local and
Execution Multinational brands to participate
and offer special discounts to their
customers.
Execution Let’s move on to Food Stalls
 For 3 days in day time DHA Multan will
Execution have a Farmers Market at Food Court
where people can visit and enjoy
organic food and drinks of their choice.
 This will also support local farmers and
Execution companies to boost their sales and
reaching customers out easily.
Execution Let’s make Food Court a bit futuristic….
 We will have a normal food court like
Execution others on festival for 3 which will
include local and international
cuisines.
 But this time there will be a futuristic
Execution food court section.
This food court will be consists of
Vending Machines.
 These vending machines will provide
from Hot food range to cold and
Execution desserts.
This will be the first that any festival
has this not only it will first Contactless
Food Court at any Festival but also
best for maintaining Covid Guidelines.
 These vending machine will be serving
all kinds of food which will be available
Execution at normal food court but it’s for those
who wants contactless atmosphere
and feel comfortable with their food.
 Award and Certificate distribution
Execution ceremony will be held at Music Night
before concert starts.
 Categories will be :

Best Farmer
Execution Best Food Provider
Best Fashion Designer
Best Real Estate Dealer
Cricket Tournament Winning and
Runner Up Team
And many more.
 03
Post-Hype
Create hype about it on that level on which
people regrets to miss it
 Video Collages, PR with Influencers
Post Hype especially by Ukhano, Wasif Gohar,
Moroo etc will be post on all social
media platforms for one month after
the event.
 Highlights of the event will be posted
Post Hype for 2 months on regular basis just
create a hype that how huge festival it
was.
 These highlights will be posted as
Post Hype sponsored ads on all social media
platforms.
Uniforms (Ushers)
Uniforms (BA)
Uniforms (Parking
Team)
 Uniforms
(Bouncers and Security)
 Thank you
If you any questions feel free to contact
Mr. Rizwan
0302-8207600