GUIDELINES to make your Milestone 2 Presentation a “world-class” presentation

1. Before proceeding read the guidelines carefully and remove this slide after you have completed making your
Milestone 2 presentation.
2. Your Milestone 2 Standard Template starts from slide 2 and acts as a ‘floor plan’ to create your Milestone 2
presentation that will present your venture’s journey until Competition Analysis in a clear and crisp manner.
3. Ensure you have added rectified versions of slides (2 to 7) that are to be retained from Milestone 1
presentation, as guided by your faculty and mentors during your reviews on milestones 1.
4. Please ensure that the your Milestone 2 presentation has the following hygiene factors:
• The presentation should have the same headings and order as those given in the template. However, you
may add/insert additional slide only if necessary.
• All slides should be clear and visually appealing (e.g. graphics, colours, fonts, font size, readability and
background theme if any).
• Ensure that the presentation should not have spelling mistakes, grammatical errors or typos. Use simple
and crisp yet “meaningful” sentences and phrases.
5. Add relevant facts, figures and numbers along with the source information for validation/proof wherever
required.
6. It is highly recommended that you use any other template of your choice to make your presentation
 - one that demonstrates your creativity and brevity without losing any critical information.
7. Please ensure your pitch deck is objective and doesn't have unnecessary slides. 
 Place your PV logo here

Foundational Course in Entrepreneurship

Milestone 2
<Name of your Institute with PV ID>
  INTRODUCTION AND TEAM COMPOSITION Place
your
logo here
Business Name:                                                                                                         PV ID:

Team members names Strengths and abilities  Role/Position

CEO
COO/CTO
CFO/CMO

What makes us a good team to solve the problem we chose?

-----------------------------------------

Picture Picture Picture

 Place
PROBLEM
your PV
logo here
Problem definition:

We found that approximately ___________ % of the customers that we interviewed are facing this
problem.

Existing Alternatives:

We used the following tools to arrive at these findings: ___________________ (mention how you gathered
your info – online (survey, emails, social media)/phone/in-person, etc.)
 Place
Present here the results of the interviews/surveys with graphs and analysis of the data 
your PV
collected. (Also, the link to the file to access the interview/survey data)
logo here

Results

How many customers did you interview? (At least 25 for B2C and 2 for B2B)

How many of them agree this is a problem that needs to be solved?

How many of them said they can already solve this problem and don't need a
new solution?
 CUSTOMER  Place
your PV
logo here

Results

What is your Market type?

What is your TAM - Total Addressable Market?

What is your SAM – Serviceable Addressable Market?

What is your SOM – Serviceable Obtainable Market?

What is your Niche?

CUSTOMER PERSONA (PRESENT CUSTOMER PERSONA FOR ALL CUSTOMER SEGMENTS) Place
your PV
logo here
Attribute 1 Attribute 2 Attribute 3
Goals
Insert your customer’s • ?
picture/photo • ?
• ?
• ? Motivations

Frustrations
• ?
How does your customer describe • ?
herself in a few words or 1 line? • ?

Age (in years): Bio

Gender:
Profession: • Describe in brief about your customer?
Location: • Try to explain in not more than 8 lines or 2 paragraphs.

Personality
SOLUTION Place
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Solution description:
We offer a………………………………………… 
Currently the customers are addressing the problem by ………………………………………...
Our solution offers customers the benefit of ………………………………………………………….
The details of our offering consist of:
1. ?
2. ?
3. ?

Why this business will work in our market/region or country:

……………………………………………………………………………………………………………………………………………….
VALUE PROPOSITION CANVAS Place
your PV
logo here

I would LOVE it if:

 What do you offer that makes the  ? What would make the customer happy?
customers happy?  ? What do the clients want when facing
the problem?

This refers to the feeling/action of customers

before he gets in contact with your solution.

What is the product or service that you I would WANT:

are offering?
GAIN GAINS  What do the clients do (actions)
CREATORS when facing the problem?
PRODUCT/
SERVICE JOBS This refers to the feeling/action of
customers before he gets in contact with
PAIN KILLERS PAINS your solution.

I would HATE it if:

 Which features of your offering relieve
the customer's pains?  What are the pains of the clients when facing
the problem?

This refers to the feeling/action of customers

before he gets in contact with your solution.
  LEAN CANVAS Place
your PV
SOLUTION UNFAIR ADVANTAGE
logo here
UNIQUE VALUE CUSTOMER SEGMENTS
………………………………… PROPOSITION • ? …………………………………………
………………………………… ……………………………………… • ? …………………………………………
………………………………… ……………………………………… • ? …………………………………………
PROBLEM ………………………………… ……………………………………… • ? …………………………………………
………………………………… ……………………………………… • ? …………………………………………
……………………………………… …………………………………………
…………………………………………

KEY METRICS HIGH-LEVEL CONCEPT CHANNELS

• ? ……………………………………… • ?
EXISTING ALTERNATIVES • ? ……………………………………… • ?
………………………………………… • ? ……………………………………… • ?
………………………………………… • ? ……………………………………… • ? EARLY ADOPTERS
………………………………………… ……………………………………… • ? ………………………………………
………………………………………… ……………………………………… ………………………………………
………………………………………… ……………………………………… ………………………………………
……………………………………… ………………………………………
……………………………………… ………………………………………
……………………………………… ………………………………………
………………………………………

COST STRUCTURE
• ? REVENUE STREAMS
• ? • ?
• ? • ?
• ? • ?
• ?
 COMPETITION ANALYSIS Place
your PV
Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Your PV logo here
Direct Direct Direct Indirect Indirect

Product Characterize the Characterize the Characterize the  Characterize the  Characterize the  Characterize the 

Benefits benefits they  benefits they benefits they offe benefits they off benefits they off benefits they off
offer to the offer to the r to the customer er to the custom er to the custom er to the custom
customers and customers and s and clients ers and clients ers and clients ers and clients
clients clients

Solution / What is the What is the pro What is the prod What is the prod What is the prod What is the prod

Product product/service duct/ uct/ uct/ uct/ uct/ Conclusion:
they offer? service they offe service they offer service they offe service they offe service they offe
r? ? r? r? r? • Benefit 1
UVP – What What differencia What differenciat What differencia What differencia What differencia
Unique Value differenciates tes this competi es this competito tes this competit tes this competit tes this competit
Proposition this competitor tor of the rest? r of the rest? or of the rest? or of the rest? or of the rest?
of the rest?

Price What is their What is their pri What is their pric What is their pri What is their pri What is their pri

price range? ce range? e range? ce range? ce range? ce range?

Why would the customer switch

to your product/service?
• Reason 1

Market What do What do potenti What do potenti What do potenti What do potenti What do potenti

Review potential clients al clients think o al clients think of al clients think of al clients think of al clients think of
think of them? f them?  them?  them?  them?  them?

MARCO 2
 Place
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THANK YOU.