Purposive

Communication
 Learning Outcomes:
At the end of the lesson, the students should be able
to:

 explain the background and rationale of the

course
 describe the meaning, nature and importance of
communication
 demonstrate the elements and processes of
communication
 describe the principle and ethics of
communication

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What is Purposive?
What is Communication?
 Purposive Communication:
Background and Rationale
Purposive Communication is about writing, speaking and presenting to
different audiences for various purposes (CMO No. 20, S. 2013). Translated
in Filipino: “Ang Malayuning Komunikasyon ay pagsulat, pagsasalita at
paglalahad para sa iba’t ibang madla at iba’t ibang layunin”.

5 Skills of Communication:
(1) Listening (2) Speaking
(3) Reading (4) Writing
(5) Viewing

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 Purposive Communication:
Background and Rationale
In the process, the criteria of
effective communication are The knowledge , skills, values, and
discussed and used as the basis of
peer communication techniques used
insights that students gain from this
by public officials, educators, course may be used in their other
industry leaders, churches, academic endeavors, their degree
institutions of learning, private programs as well as in their future
individuals and others. The purpose careers as they compose and
of these combined activities is to
enable students to practice strategies
produce relevant oral, written,
of communication with a clear audio-visual and/or web-based
purpose and audience in mind, output for various purposes.
guided by the criteria of effective
communication and the appropriate
language. (Appendix A, CMO No.
2022 20, s. 2013) Purposive Communication 5
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 Meaning of Communication
Since communication is a growing industry today, its meaning can be expanded in many ways:

1. Communication is a process of transmitting or conveying information to others.

2. Communication is a system (as telephones, computers, others digital gadgets) for transmitting or exchanging
information.
3. Communication is the act or process of using work, sources, signs, or behaviors to express or exchange information
or to express ideas, thoughts, feelings etc. to someone else.

4. Communication is a message that is given to someone such as letter, telephone call, etc.

5. Communication is a way of sending information to people by using technology (radio, wireless or electronic
communication, etc.

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 NATURE
OF
COMMUNICATION
 Exchange of information
 Ideas
 Facts
 Opinions

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 Importance of Communication

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 Communication is a process of sending and receiving information among people. Humans
communicate with others not only by face-to-face communication, but also by giving
information via the Internet and printed products such as books and newspapers. Many
people believe that the significance of communication is like the importance of breathing.
Indeed, communication facilitates the spread of knowledge and forms relationships
between people.

Communication helps to spread knowledge and information among people.

Communication helps people to express their ideas and feelings and at the same time
helps us to understand emotion and thoughts of others.

Every day, we communicate with a lot of people including our families, our colleagues,
or even strangers. We should learn how to communicate effectively to make our lives
better.

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 Importance of Verbal Communication:
1. Keeping each other informed
2. Asking for help and support
3. Making friends
4. Expressing ourselves creatively
5. Sharing emotions
6. Clarify Values
7. Reinforce culture
8. Needed in crucial conversation
9. Shapes the attitude towards others and ourselves
10. Influence our credibility and status
11. Describes ideas, makes requests and solves problems
12. Establishes relationship and responsibility towards others

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 Importance of Non-Verbal Communication
1. It complements or adds to verbal sounds.
Example: pointing and nodding the head while speaking
2. It shows interest or regulates the flow of interaction.
Examples: hand signal of divers; raising the hand to show you want to say
something
3. It can contradict verbal meaning by displaying opposite behavior.
Examples: sarcasm; facial expression
4. It can create and control others’ perception about yourself.
Examples: using a car, a beautiful house; a jewelry to create an impression
about yourself

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 Classification of Verbal Communication
Verbal communication includes oral (spoken) and written
communication.
Oral communication consists of all spoken
exchanges.
 Verbal feedback (question or comment)
 Casual conversations among friends as well as political deabtes
 A voicemail
 Conference calls and speeches

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Types of Verbal
Communications
1. Emotive Communication
2. Evasive communication
3. Jargon Communication
4. Argot Communication
5. Abstract Communication
6. Overly abstract communication

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 Non-Verbal Communication
It is the second type or kind of communication. Different writers and authors
define non-verbal communication as follows:
 Non-verbal communication – refers to a wide array of behaviors by which we
communicate message without the use of the voice – Mcdermott (2008).
 Non-verbal communication is when information is transferred from sender to
receiver without the use of words – Lord, et al. (2012)
Other define non-verbal communication as the act or process of exchanging
information with the use of signs or behaviors to express ideas, thoughts, and
feelings to someone else.
Facial expression Touch
Body language Appearance and gesture
Eye contact Posture
Tone

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 5 Non-Verbal Behaviors/
Elements of Non-Verbal
Communication
1.Vocalics/Paralanguage Click icon to add picture
2.Proxemics
3.Chronemics
4.Artifacts
5.Movement
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 Functions of Non-Verbal
Communication

1.Substituting functions
2.Reinforcing functions Click icon to add picture

3.Regulating functions
4.Contradicting functions

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 Importance of Non-Verbal Communication

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 Principles of Communication

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 Principles of Communication
Principle #1 Character is a differentiator
Principle #2 No one leadership style is preferred
Principle #3 There’s a greater need to imagine & advance a
vision
Principle #4 People really are the greatest asset
Principle #5 Everyone is a leader

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 Principles of Communication
Principle #6 There’s a greater focus on self
Principle #7 Change is the norm
Principle #8 Employees everywhere have the same fundamental
communication needs
Principle #9 More and better listening, individually and
systematically
Principle #10 The communication system is better honed to
manage overload and inefficiencies

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 1.COMPLETENESS
Answers all questions
Give something extra, when desirable
Check for the five W’s and any other essentials:
Who, What, Where, When, and How

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 2. CONCISENESS
 Eliminate wordy expressions
 Include only relevant statements
 Avoid unnecessary repetition
Add on: Check the flow of your information

3. CONSIDERATION
Focus on “you” instead of “I” and “we”
Show reader benefit or interest in reader perspective
Emphasize positive, pleasant facts
Apply integrity and ethic

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 4. CONCRETENESS
 Use specific facts and figures
 Put action in your words

5. CLARITY
Choose short, familiar, conversational words
Construct effective sentences and paragraphs
Achieve appropriate readability (and listen-ability)
Include examples, illustrations, and other visual aids

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 6. CORRECTNESS
Use the right level of language (When to be formal, tone, etc.)
Include only accurate facts, words, and figures
Maintain acceptable writing mechanics

7. COURTESY
 Be sincerely tactful, thoughtful, and appreciative
 Omit expressions that irritate, hurt, or belittle
 Grant and apologize good-naturedly

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End