SISTEM BIO-BISNIS (SBI570)

Pertemuan 2

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 SISTEM BIOBISNIS

Prof. Dr. Ir. Syamsul Ma’arif, M.Eng, Dipl.Ing, DEA

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 Sinopsis Matakuliah:

Topik-topik yang dibahas antara lain

adalah definisi dan ruang lingkup
biobisnis, biobisnis sebagai suatu
sistem dan keterkaitan antara
komponen-komponen sistem,
deskripsi statitistik sektor biobisnis,
isu-isu pokok (key issues) yang
dihadapi perusahaan biobisnis dan
analisis mendalam (in-depth look)
tentang produksi, pengolahan dan
pemasaran produk-produk biobisnis
terpilih.

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 Kemajuan ilmu
Enjinering Hayati
pengetahuan hayati
(Bioengineering)
(Bioscience)

Biomassa

Bioproduk
Bioenergi
(Bioproducts)

Biomedikal Biokemikal Biomaterial

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 FUTURE
(MASA YANG AKAN
Sistem Pertanian
DATANG)
Ekologis

Bioekonomi Fungsi
Bisnis dan Ekonomi
Pertanian

Ecological Biomassa TRANSFORMASI

Services

Feedstock Agribisnis Agroindustri

Biorefinery (bioenergi,
biofarmakabiomedika,
bioindustri)
Biobisnis Bioindustri
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BIOBISNIS CONCEPT:

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 Definition of Agribusiness (1):

Davis and Goldberg (1957):

Agribusiness is the sum total of all operations
involved in the manufacture and distribution of farm
supplies; production activities on the farm; and
storage, processing and distribution of farm
commodities and items made from them. 7
 Definition of Agribusiness (2):

Beierlein and Woolverton (1991):

Agribusiness includes not only those that farm the land but also the
people and firms that provide inputs (e.g., seed, chemicals, credit),
process the outputs (e.g., milk, grain, meat), manufacture the food
products (e.g., ice cream, bread, breakfast cereals), and transport and
sell the food products to consumers (e.g., restaurants, supermarkets).
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 Definition of Agribusiness (3):

 The food and fiber system is increasingly being referred to as agribusiness.

 Schaffner, Schroder and Earle (1998):
The food system includes suppliers of farm inputs, agricultural producers,
suppliers of fish and game, producers of fermentation products, packaging
suppliers, processors and manufacturers, commodity merchants,
wholesalers, food retailers, restaurants, institutions, and facilitating
industries, such as transport, finance and future markets. 9
 The Agribusiness System (1):

To capture the full meaning of the term agribusiness it is

important to visualize some sectors as interrelated parts of a
system in which the success of each part depends heavily on
the proper functioning of the other sectors.
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The Agribusiness System (2):

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The Agribusiness System (3):

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 The Agribusiness System (3):

Beierlein JG, Schneeberger KC, Osburn DD. 2014. Principles of Agribusiness Management: Fifth Edition.
USA: Waveland Press 13
The Agribusiness System (4):

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The Agribusiness System (5):

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Organization of the Agribusiness System:

The agribusiness system

has both a horizontal and a
vertical dimension.

Coordination can be at one

of two extremes:
administrative control or
open market.

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Vertical and horizontal relationship in the
agribusiness system:

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 Means of Influence:

It can be simply defined as the ability to

influence (or to resist being influenced by)
POWER the behavior of another individual or
company

The basic prerequisite for

COOPERATION cooperation is the possibility of
mutual gain

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 Power

Power relationships can be analyzed at an

industry level, between companies, and within
organizations.

The Five Forces Model developed by Porter

can be used as a framework for analyzing
power relationships in the agribusiness
system.

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 Five Forces Model of Porter:

No threat of
Little rivalry
new entrants
among existing The potential (high barriers
companies for the exercise to entry)
of power is
greatest when
there is:
Low
bargaining Low bargaining
power of power of buyers
suppliers
No threat of
substitute
products
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Structure and Power Relationships in
the Agribusiness System:

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 Conditions for Exercising Power:

As a general rule, the power held by companies at

any level in the agribusiness system is positively
related to industry concentration.

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 Companies may choose not to exercise power
for three reasons:

It may result in consumers paying more

and farmers receiving less. Response:
BULOG, Statutory Marketing Authority
(Boards).

It may result in the other party using

countervailing power.

The more powerful party in the

relationship may wish to encourage
cooperative behavior from the less
powerful.

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Individual Company Power:
At the level of an individual company or
collective bargaining group, power
derives either from having power
yourself or from facing buyer or seller
who lacks power.

The key variables are: having

alternatives, switching costs, the
financial importance of the deal,
financial structure, potential for vertical
integration.

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 Cooperation:
Power and cooperation are not mutually exclusive: opponent pain and
opponent gain.
The main factors affecting a cooperative relationship:
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The development of
trust.
3 5
Reciprocity 4
1
Both parties have
3
about the same 2 4
amount to lose if the
Flexibility
relationship collapses. 1
2
The relationship has
the capacity to
continually provide 25
new benefits.
 The Size and Scope of Agribusiness:
Agribusiness is the single most
important contributors of the
world’s economy.
Agribusiness also plays an
important role in the economic
development of most countries.
Agribusiness worldwide
represents approximately one-
fourth of total world economic
production and provides
employment for nearly half the
population on the planet.
Generally, before economic
growth can occur, a country must
be able to generate productivity
gains in production agriculture.
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Strategi pengembangan sektor bio-business dapat dilakukan
melalui kolaborasi antara pelaku agribisnis, pemerintah, dan
universitas/penelitian

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Tugas 2
Dikumpulkan dalam bentuk paper.

Definisi Bio-business dan Peranannya

a. Apakah yang dimaksud dengan bio-business? Berikan
beberapa contoh perusahaan yang bergerak dalam
sektor bio-business?
b. Apakah peranan bio-business dalam perekonomian
Indonesia dan global?
c. Bagaimana peranan Industrial Revolution 4.0 terhadap
perkembangan sektor bio-business?

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