Attitudes, Perception and

Emotions Motivation

LARA,
01
JAMICCA N.
 Attitude
Attitudes are evaluative statements—either
favorable or unfavorable—about objects ,people,
or events. They reflect how we feel about
something.

02
 3 main components
of Attitude

Cognitive Component Affective Component Behavioral component

-The opinion or -The emotional or -An intention to behave

belief segment of an feeling sentiment of in a certain way toward
attitude. an attitude. someone or something

16
03
 Does Behavior
Always Follow from
Attitudes?

05
 Perception
-is a process by which individuals
organize and interpret their sensory
impressions in order to give meaning
to their environment.

02 J
 Factors That Influence
Perception

Perceiver Target. Situation.

-When you look at a target and attempt to
interpret what you see,
your interpretation is heavily influenced by
-Characteristics of the target
your personal characteristics—your also affect what we -Context matters too.
attitudes, personality, motives, interests,
past experiences, and expectations. perceive.

16 J
 ATTRIBUTION
THEORY
TRIES TO EXPLAIN THE WAYS IN WHICH WE JUDGE
PEOPLE DIFFERENTLY,
depending on the meaning we attribute to a given behavior.
It suggests that when we observe an individual’s behavior,
we attempt to determine whether it was internally or
externally caused.

04 J
 3 FACTORS OF
ATTRIBUTE

Distinctiveness Consensus Consistency

Distinctiveness refers to whether or -If everyone who faces a similar an observer looks for
not an individual displays situation responds in the same way,
different behaviors in different we can say the behavior shows consistency in a person’s
situations. consensus. actions.

16 J
 Emotions and Moods
Emotions Moods
-are less intense feelings than emotions and
-are intense feelings directed at
often (though not always)
someone or something. arise without a specific event
acting as a stimulus.

04 J
11 J
 Basic Emotions
• anger
• fear
• sadness
• happiness
• disgust
• surprise

03 J
 Positive Emotions Negative Emotions
Express a favorable Express the opposite. E.g.
evaluation or feeling. E.g. anger, guilt.
joy, gratitude

04 J
 Motivation
-is the processes that account for an
individual’s intensity, direction, and
persistence of effort toward attaining a goal.

• Intensity- focused by goals.

• Direction- bulk of effort allocated
• Persistence- amount of time
taken for the effort to be exerted

02
 Hierarchy of Needs Theory

03
 Theory X and Theory Y
Douglas McGregor proposed two distinct views of human beings:
one basically negative, labeled Theory X, and the other basically
positive, labeled Theory Y.

• Theory Y, in contrast
• Theory X, managers managers assume
believe employees employees can view work
inherently dislike work as being as natural as rest
and must therefore be or play, and there-fore the
average person can learn
directed or even coerced accept and even seek
into performing it. responsibility

04
 Two-Factor Theory

03
 McClelland’s Theory of Needs
MCCLELLAND'S ACQUIRED NEEDS MOTIVATION THEORY SAYS THAT
HUMANS HAVE THREE TYPES OF EMOTIONAL NEEDS: ACHIEVEMENT,
POWER AND AFFILIATION. INDIVIDUALS CAN HAVE ANY MIX OF THESE
NEEDS. THEIR MOTIVATIONS AND BEHAVIORS ARE SHAPED BY THE
STRENGTH AND BLEND OF THEIR SPECIFIC NEEDS.
• NEED FOR ACHIEVEMENT (NACH) IS THE DRIVE TO EXCEL, TO ACHIEVE IN
RELATIONSHIP TO A
SET OF STANDARDS.
• NEED FOR POWER (NPOW) IS THE NEED TO MAKE OTHERS BEHAVE IN A WAY THEY
WOULD NOT
HAVE OTHERWISE.
• NEED FOR AFFILIATION (NAFF) IS THE DESIRE FOR FRIENDLY AND CLOSE
INTERPERSONAL
04 RELATIONSHIPS.
 Thank You!

10